18/05/2025
This is what the CEO of Fiverr told his staff:
Hey team,
I’ve always believed in radical candor and despise those who sugar-coat reality to avoid stating the unpleasant truth. The very basis for radical candor is care. You care enough about your friends and colleagues to tell them the truth because you want them to understand it, grow, and succeed.
So here is the unpleasant truth: AI is coming for your jobs. Heck, it’s coming for my job too. This is a wake-up call.
It does not matter if you are a programmer, designer, product manager, data scientist, lawyer, customer support rep, salesperson, or a finance person—AI is coming for you.
You must understand that what was once considered ‘easy tasks’ will no longer exist; what was considered ‘hard tasks’ will be the new easy, and what was considered ‘impossible tasks’ will be the new hard. If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months.
I am not trying to scare you. I am not talking about your job at Fiverr. I am talking about your ability to stay in your profession in the industry.
Are we all doomed? Not all of us, but those who will not wake up and understand the new reality fast, are, unfortunately, doomed.
What can we do?
1. Master AI in your field
- Study, research, and master the latest AI solutions. Try multiple tools and figure out what gives you superpowers—the ability to generate more outcomes per unit of time with better quality.
-Programmers: Use AI code editors like Cursor.
-Lawyers: Leverage AI tools like Legora or Lexis+ AI.
-Customer support: Optimize with Intercom, Fin, or SentiSum.
2. Find the AI experts on our team
- Connect with colleagues who are already skilled in AI and learn from them.
3. Stop working like it’s 2024
- Time is the most valuable asset. If you’re not using AI to work faster and smarter, you’re falling behind.
4. Become a prompt engineer
-Google is dead. Large Language Models (LLMs) and generative AI are the new basics. If you’re not using them expertly, your value will decrease before you know what hit you.
5. Make the organization more efficient
- It doesn’t make sense to hire more people before we learn how to do more with what we have.
6. Pitch ideas proactively
- Don’t wait for an invitation—contribute to the company’s strategy and goals now.
7. Create your own opportunities
- Stop waiting for the world to hand you growth—go out and seize it.
Final Thoughts*m
If you think I’m full of it, disregard this message. But I honestly don’t think a promising professional future awaits those who ignore reality.
If you agree, let’s talk. I’ve asked Shelly to free up time on my calendar for those who want to discuss how we navigate this future together.
We have a magnificent company and a bright future ahead—but it won’t be easy. It will be hard, demanding, and damn well worth it.
Yours,
Micha
The Key Takeaways from the Email
-No role is safe—AI will redefine work across all professions .
-Adapt or risk obsolescence—Mastery of AI tools is now mandatory, not optional .
-Freelancers are leading the way—They’re adopting AI faster than traditional employees .
