02/10/2025
Here’s what really happens in each stage:
Stage 1 – Awareness
↳ Make content retrievable in search + AI.
↳ Optimise speed, schema, and structure.
↳ Repurpose video and social for reach.
Stage 2 – Consideration
↳ Educate with explainers, guides, webinars.
↳ Engage in forums + Q&A spaces.
↳ Capture leads with mid-funnel assets.
Stage 3 – Intent
↳ Build bottom-funnel pages that convert.
↳ Showcase reviews + ROI calculators.
↳ Strengthen branded pathways.
Stage 4 – Conversion
↳ Personalise CTAs and offers.
↳ Test variants.
↳ Simplify onboarding + sales paths.
Stage 5 – Loyalty
↳ Retain with rewards + upsells.
↳ Use predictive AI to flag churn.
↳ Turn customers into advocates + community.
The brands that reach Stage 5?
They don’t just sell.
They stay cited, trusted, and remembered, while competitors fade.
It’s not luck.
It’s ex*****on.
Here’s the kicker:
Skip a stage, and your funnel collapses.
I’ve watched “hot” startups burn out because they chased virality over structure.
I’ve seen average products dominate because they executed every stage relentlessly.
Your next breakthrough isn’t a hack.
It’s mastering the stage you’re in.
Stop chasing impressions.
Start building funnels that compound.
The companies that survive the next decade?
They won’t be the loudest.
They’ll be the ones who execute flawlessly.
Once you understand how the funnel works,
here’s how the best tools plug into it:
Semrush, Adobe, Hootsuite, Sprout Social, Inc., Brand24, Lovable, Base44, Wix, Canva, Cision, Brandwatch, Writesonic, Synthesia, Zapier, Descript, ChatGPT, Notion, HubSpot, Webflow, Miro, folk, Typeform, VEED.IO, Softr, Airtable, Peec AI and more...
