28/11/2025
Samsung's lead over Apple in Q3 2025 shipments is more than just a noteworthy statistic; it's a call to action for marketers to reevaluate how they assess performance.
The growing gap between the scale of Android and the user value of iOS means that blended Lifetime Value (LTV) and Cost Per Install (CPI) metrics are becoming less reliable for planning purposes.
For a complete analysis, read our blog 👉 https://mediatiks.com/2025/11/28/samsungs-q3-win-over-apple-that-will-redefine-ltv-lifetime-value-and-cpi-cost-per-install/