04/09/2025
📌 Facebook Original Content Policy
Facebook prioritizes and rewards original content — posts, videos, and images that are created by you or your team, not copied or repeatedly reshared from others. The policy is meant to reduce low-quality, duplicate, or recycled posts and highlight creators who add value, creativity, and authenticity.
1. Originality is rewarded – Content you personally make (photos, videos, text, graphics) will get better reach and visibility.
2. Avoid copied or reshared material – Content that is repeatedly taken from other pages, accounts, or sources without adding new value may see reduced distribution.
3. Add value when sharing – If you share content from others, you should add your own commentary, insights, editing, or context.
4. Repetitive posting is discouraged – Posting the same material across multiple pages or profiles can limit your reach.
5. Protection for creators – Facebook works to ensure that original creators are credited and benefit from their work (e.g., through monetization, visibility).
