
04/06/2025
I’m a flight school dropout …
who fell in love with creating content (aka the Attention Economy )
While the cockpit didn’t work out,
content did, and I’ve been obsessed with getting better at the craft ever since.
From growing a my personal brand through a TikTok audience during COVID lockdowns, to helping 60+ brands rack up over 150M+ views organically.
I’ve seen first-hand how powerful social and digital media really are.
Right now, I’m building DontBlink in Australia, focused on building impactful case studies, driving real results, and showing what’s possible when impactful content meets strategy.
This space isn’t just about typical “marketing” or views anymore.
It’s about capturing the most valuable currency today - ATTENTION
and then turning it into growth, community, and momentum.