Avishka Laknath - Digital Marketing

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Avishka Laknath - Digital Marketing Hey, thank you for visiting here. I share my thoughts, feedback, reviews, and share my knowledge on Digital Marketing.

Please feel free to share your digital wisdom with me to spread it wide across.

04/03/2025

One of the best things about doing your own thing is getting to explore and understand how different parts of a business actually work.

If I were still in my corporate job, I'd probably just focus on marketing, how it drives sales, impacts growth, and contributes to overall profitability.

But now, I see the bigger picture. And it’s not just because I run my own companies, it’s also because I get visibility into my clients’, partners’, and suppliers’ businesses too.

It’s fascinating.

HR? The way it works is incredible. Corporate and employee laws in Sri Lanka, Australia, and the US are so interesting.

Finance? The way numbers can literally predict the future? Mind-blowing. Accounting, cash flow, profitability, all of it tells a story.

But here’s the thing. You don’t need to start your own business to learn this.
If you’re employed, you’re already in the game.

Just start a conversation. Ask your buddy in finance how the company is doing, what trends they’re seeing, what numbers they watch closely.

You’d be surprised how much you can learn just by being curious.

27/10/2024

We don’t always need to reinvent the wheel.

Sometimes, clients come to us with big requests for “out-of-the-box” ideas and groundbreaking creativity.

And while original ideas are great, the truth is, we don’t have to start from scratch every single time.

The key is to focus on the right idea—not necessarily a brand-new one.

If something has worked well before, that’s a green light.

It’s often a smarter move to refine a proven concept than to exhaust yourself chasing the “perfect, spark idea” from scratch.

Sometimes, the best creativity is knowing when to build on what already works.

26/10/2024

Let’s be real—being creative all the time is exhausting.

It drains your mental energy, it takes away your focus, and sometimes, you just feel stuck.

So, how do you break out of that rut?

Here’s what I’ve learned: recognize when you’re feeling drained and take action. It’s okay to step away for a bit. Take a break, grab a drink, have a snack, or shift your attention to something completely different for a while.

When you come back, you’ll feel refreshed and ready to get back into the creative flow.

Sometimes, all it takes is a little reset.

26/10/2024

The challenge of working with new clients, especially in startups, often comes down to a gap in understanding between sales and marketing.

Many people, especially in the early stages of business, are laser-focused on one thing: sales. And yes, sales are absolutely critical—after all, they keep the business alive.

But what’s often overlooked is that marketing is what powers that sales engine. Marketing creates awareness, builds the brand, and nurtures the relationships that eventually lead to sales.

Unfortunately, not everyone in high-ranking positions sees that difference right away. They want results (sales), but without a solid marketing foundation, those results don’t last.

It can be tough to sit through meetings trying to explain this when the focus is only on the short term.

If you’re stuck in conversations like this, you might be in the wrong room.

I was recently thought about this. Do you know how Instagram carousel and TikTok carousel works?It's not something we th...
15/08/2024

I was recently thought about this.

Do you know how Instagram carousel and TikTok carousel works?

It's not something we think about but user experience point of view it brings a massive impact.

When you see a carousel on Instagram, after the first pic, you scroll to the next, and to the next, to the next and so on. After the last image, you get stopped. That's it.

But,

TikTok Carousels are different. After the last image, you get moved to the creator's profile. So you can discover more of his contents and eventually click the "Follow" button.

Next time when you have a nice carousel to share, please consider TikTok too if you haven't yet.

09/08/2024

Ephemeral Contents.

👉 What is it?

This are the contents that only exists for a short period of time before it disappears. A common example is Instagram Stories, which last for just 24 hours before they vanish.

👉 Why Brands should use It?

(01) The urgency and freshness lead to higher engagement rates.

(02) Brands can show a more human side, sharing behind-the-scenes moments or quick updates that feel more personal.

(03) Brands can test new ideas or promotions without the pressure of them being permanently visible. If something doesn’t work, it’s gone soon anyway.

If you are planning to use ephemeral content, it often feels more casual and authentic. It’s not polished or permanent, so creators and brands can be more spontaneous and genuine.

This can make the content more relatable and engaging.

Ignoring feedback is like driving with a blindfold.You might have a destination in mind, but without guidance, you’re bo...
07/08/2024

Ignoring feedback is like driving with a blindfold.

You might have a destination in mind, but without guidance, you’re bound to crash.

Feedback is not a challenge to your authority or expertise; it’s a tool to enhance and refine your vision. It’s a way to see the bigger picture, understand different angles, and make right decisions.

Listen more intently.

Treat feedback as a precious resource, a compass that can guide you through the complexities of any project.

Whether it’s from your team, your clients, or even the market itself, embrace it with an open mind and a willing heart.

Marketers must use creativity, relevance, and emotional appeal to capture and maintain the interest of their audience.Th...
05/08/2024

Marketers must use creativity, relevance, and emotional appeal to capture and maintain the interest of their audience.

The goal is to stand out in a crowded space and make a memorable impact that drives people to take action.

This contest for attention is driven by several factors:

1. Information Overload
2. Limited Attention Span
3. Personal Relevance
4. Emotional Connection
5. Consistency and Presence

Blue Whale Media - Digital Marketing

It's time to ditch the old rulebook and focus on what truly matters – building genuine connections. It's not about the p...
24/04/2024

It's time to ditch the old rulebook and focus on what truly matters – building genuine connections. It's not about the platforms we use, but the relationships we cultivate along the journey.

"

Failure. Yeah, that not-so-great feeling when things don’t go as planned. But, instead of letting it get us down, what i...
21/04/2024

Failure. Yeah, that not-so-great feeling when things don’t go as planned. But, instead of letting it get us down, what if we could use failure as a stepping stone to success?

Think about it. When we fail, it feels pretty awful, right? But it's also the perfect time to ask, "What can I learn from this?"

Every misstep gives us clues on what to improve, change, or even avoid in the future.

It's all about perspective. Instead of thinking of failure as a shadow looming over us, we can see it as a teacher, albeit a strict one, pushing us to grow and excel.

So, next time things don’t go your way, take a deep breath, and think of it as a learning opportunity. Analyze what happened, learn from it, and tackle your next challenge with this new knowledge in hand.

Let's keep pushing forward, not afraid of falling down but excited to stand back up and try again!

❓ Why the myth exists! 1️⃣ Organic marketing is generally more cost-effective in the long run. While paid ads provide im...
20/04/2024

❓ Why the myth exists!

1️⃣ Organic marketing is generally more cost-effective in the long run. While paid ads provide immediate visibility, organic strategies build a durable online presence that can bring in traffic without continual financial input.

2️⃣ Customers tend to trust organic search results and content more than paid advertisements. Content that ranks high on Google or is shared widely on social media often appears more credible and engaging to potential customers.

3️⃣ Organic strategies like SEO and content creation keep working for you even when you're not actively investing in them. In contrast, the moment you stop paying for ads, your traffic from those ads vanishes.

4️⃣ Organic methods often lead to higher engagement. People are more likely to interact with a useful blog post or an informative video than with a paid ad, which can enhance brand loyalty and customer relationships over time.

❓ How you can overcome this myth?

✅ Use paid ads to gain quick exposure and organic methods to build deeper relationships. For instance, use paid ads for promotions and organic tactics for daily engagement.

✅ Make sure your marketing team understands the benefits of both approaches and how to implement them effectively.

Weekend is rolling out. If you are looking to infuse your weekend with high-energy vibes and memorable moments, attendin...
19/04/2024

Weekend is rolling out. If you are looking to infuse your weekend with high-energy vibes and memorable moments, attending a live music event is a must-do activity.

A live music event is the perfect escape from the weekly grind, offering an adventure that's both thrilling and refreshing.

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