Avishka Laknath - Digital Marketing (2025)

04/03/2025

One of the best things about doing your own thing is getting to explore and understand how different parts of a business actually work.

If I were still in my corporate job, I'd probably just focus on marketing, how it drives sales, impacts growth, and contributes to overall profitability.

But now, I see the bigger picture. And it’s not just because I run my own companies, it’s also because I get visibility into my clients’, partners’, and suppliers’ businesses too.

It’s fascinating.

HR? The way it works is incredible. Corporate and employee laws in Sri Lanka, Australia, and the US are so interesting.

Finance? The way numbers can literally predict the future? Mind-blowing. Accounting, cash flow, profitability, all of it tells a story.

But here’s the thing. You don’t need to start your own business to learn this.
If you’re employed, you’re already in the game.

Just start a conversation. Ask your buddy in finance how the company is doing, what trends they’re seeing, what numbers they watch closely.

You’d be surprised how much you can learn just by being curious.

27/10/2024

We don’t always need to reinvent the wheel.

Sometimes, clients come to us with big requests for “out-of-the-box” ideas and groundbreaking creativity.

And while original ideas are great, the truth is, we don’t have to start from scratch every single time.

The key is to focus on the right idea—not necessarily a brand-new one.

If something has worked well before, that’s a green light.

It’s often a smarter move to refine a proven concept than to exhaust yourself chasing the “perfect, spark idea” from scratch.

Sometimes, the best creativity is knowing when to build on what already works.

26/10/2024

Let’s be real—being creative all the time is exhausting.

It drains your mental energy, it takes away your focus, and sometimes, you just feel stuck.

So, how do you break out of that rut?

Here’s what I’ve learned: recognize when you’re feeling drained and take action. It’s okay to step away for a bit. Take a break, grab a drink, have a snack, or shift your attention to something completely different for a while.

When you come back, you’ll feel refreshed and ready to get back into the creative flow.

Sometimes, all it takes is a little reset.

26/10/2024

The challenge of working with new clients, especially in startups, often comes down to a gap in understanding between sales and marketing.

Many people, especially in the early stages of business, are laser-focused on one thing: sales. And yes, sales are absolutely critical—after all, they keep the business alive.

But what’s often overlooked is that marketing is what powers that sales engine. Marketing creates awareness, builds the brand, and nurtures the relationships that eventually lead to sales.

Unfortunately, not everyone in high-ranking positions sees that difference right away. They want results (sales), but without a solid marketing foundation, those results don’t last.

It can be tough to sit through meetings trying to explain this when the focus is only on the short term.

If you’re stuck in conversations like this, you might be in the wrong room.

15/08/2024

I was recently thought about this.

Do you know how Instagram carousel and TikTok carousel works?

It's not something we think about but user experience point of view it brings a massive impact.

When you see a carousel on Instagram, after the first pic, you scroll to the next, and to the next, to the next and so on. After the last image, you get stopped. That's it.

But,

TikTok Carousels are different. After the last image, you get moved to the creator's profile. So you can discover more of his contents and eventually click the "Follow" button.

Next time when you have a nice carousel to share, please consider TikTok too if you haven't yet.

09/08/2024

Ephemeral Contents.

👉 What is it?

This are the contents that only exists for a short period of time before it disappears. A common example is Instagram Stories, which last for just 24 hours before they vanish.

👉 Why Brands should use It?

(01) The urgency and freshness lead to higher engagement rates.

(02) Brands can show a more human side, sharing behind-the-scenes moments or quick updates that feel more personal.

(03) Brands can test new ideas or promotions without the pressure of them being permanently visible. If something doesn’t work, it’s gone soon anyway.

If you are planning to use ephemeral content, it often feels more casual and authentic. It’s not polished or permanent, so creators and brands can be more spontaneous and genuine.

This can make the content more relatable and engaging.

07/08/2024

Ignoring feedback is like driving with a blindfold.

You might have a destination in mind, but without guidance, you’re bound to crash.

Feedback is not a challenge to your authority or expertise; it’s a tool to enhance and refine your vision. It’s a way to see the bigger picture, understand different angles, and make right decisions.

Listen more intently.

Treat feedback as a precious resource, a compass that can guide you through the complexities of any project.

Whether it’s from your team, your clients, or even the market itself, embrace it with an open mind and a willing heart.

05/08/2024

Marketers must use creativity, relevance, and emotional appeal to capture and maintain the interest of their audience.

The goal is to stand out in a crowded space and make a memorable impact that drives people to take action.

This contest for attention is driven by several factors:

1. Information Overload
2. Limited Attention Span
3. Personal Relevance
4. Emotional Connection
5. Consistency and Presence

Blue Whale Media - Digital Marketing

24/04/2024

It's time to ditch the old rulebook and focus on what truly matters – building genuine connections. It's not about the platforms we use, but the relationships we cultivate along the journey.

"

21/04/2024

Failure. Yeah, that not-so-great feeling when things don’t go as planned. But, instead of letting it get us down, what if we could use failure as a stepping stone to success?

Think about it. When we fail, it feels pretty awful, right? But it's also the perfect time to ask, "What can I learn from this?"

Every misstep gives us clues on what to improve, change, or even avoid in the future.

It's all about perspective. Instead of thinking of failure as a shadow looming over us, we can see it as a teacher, albeit a strict one, pushing us to grow and excel.

So, next time things don’t go your way, take a deep breath, and think of it as a learning opportunity. Analyze what happened, learn from it, and tackle your next challenge with this new knowledge in hand.

Let's keep pushing forward, not afraid of falling down but excited to stand back up and try again!

20/04/2024

❓ Why the myth exists!

1️⃣ Organic marketing is generally more cost-effective in the long run. While paid ads provide immediate visibility, organic strategies build a durable online presence that can bring in traffic without continual financial input.

2️⃣ Customers tend to trust organic search results and content more than paid advertisements. Content that ranks high on Google or is shared widely on social media often appears more credible and engaging to potential customers.

3️⃣ Organic strategies like SEO and content creation keep working for you even when you're not actively investing in them. In contrast, the moment you stop paying for ads, your traffic from those ads vanishes.

4️⃣ Organic methods often lead to higher engagement. People are more likely to interact with a useful blog post or an informative video than with a paid ad, which can enhance brand loyalty and customer relationships over time.

❓ How you can overcome this myth?

✅ Use paid ads to gain quick exposure and organic methods to build deeper relationships. For instance, use paid ads for promotions and organic tactics for daily engagement.

✅ Make sure your marketing team understands the benefits of both approaches and how to implement them effectively.

19/04/2024

Weekend is rolling out. If you are looking to infuse your weekend with high-energy vibes and memorable moments, attending a live music event is a must-do activity.

A live music event is the perfect escape from the weekly grind, offering an adventure that's both thrilling and refreshing.

18/04/2024

You might think you don't need social media, but that's not true.

It's crucial for converting leads into customers.

Using social media helps spread your content, reach your audience, and engage with users, which is important for promoting your business online.

However, if you're not sure how to do this, it's better to work with someone who does.

17/04/2024

Never do this mistake!

Hard selling is a sales approach that involves aggressive tactics, often pushing products or services too forcefully on potential customers.

This approach focuses on making the sale at all costs, sometimes overlooking your customer’s needs or comfort.

While it might result in short-term gains, hard selling can damage relationships and tarnish your company’s reputation over time.

Why people do it?

01) Salespeople often face immense pressure to meet sales targets. This urgency can push your team to adopt more aggressive tactics to secure sales quickly.

02) Without proper training in customer relations and ethical sales techniques, your sales team might default to aggressive selling as a seemingly effective method.

03) Sometimes, your team might believe that pushing harder can convince customers to recognize the value of the product, mistaking reluctance for a need for more information or persuasion.

Ending the cycle of hard selling begins with a shift in perspective. It's crucial for management to foster an environment where ethical sales practices are not just encouraged but rewarded.

Set realistic sales targets and provide comprehensive training in customer relations and communication, your company can help your sales teams understand that true sales success is about meeting customer needs, not just pushing products.

16/04/2024

⏺ Today, I'm reflecting on how important it is to see digital marketing as more than just a quick way to get results. It's really a long-term strategy that needs careful thought and planning.

⏺ Just chasing leads might work for a while, but without a good plan, a business could really fall behind in the competitive market. Good digital marketing isn't just about finding new customers. It’s about creating a whole plan that includes building a Brand, engaging with customers, making good content, and looking at the data to see what’s working.

⏺ By putting together a strong digital marketing strategy, a business can really strengthen its presence online, keep customers coming back, and grow steadily over time.

⏺ It's crucial to keep in mind that digital marketing keeps changing and we need to keep up with it. This means always being ready to adapt and improve.

15/04/2024

Imagine you own a coffee shop with a decent local following. You want to launch variants into your menu. Here’s how cross-promotion could work for you:

✅ Instagram / Reels / TikTok - You may post photos or below 30-seconds short videos of the new products in appealing settings and use hashtags to reach coffee enthusiasts. You can mention the location of your coffee shop along with few landmarks if your customers want to follow along.

✅ Facebook - You share a video of your baristas explaining the benefits of new additions to your menu and run a poll asking followers how they liked it, or what more to add to your menu.

✅ X / Facebook: You tweet links to articles about the importance of sustainability in the coffee industry, using engaging captions to spark conversation.

✅ YouTube / Shorts - You upload a documentary-style videos showing the journey of your cafe, your menu, what you do, yur day-to-day work, your team etc.

✅ LinkedIn - You post an article about the business benefits of going green in the coffee industry and engage with other business owners in the comments.

Here, each platform targets specific aspects of your campaign, helping to build a diverse and engaged audience while promoting your new product line effectively across different user bases.

30/12/2023

📱 Diary of a Digital Marketer
✍️ Journal Entry - 013
🗓️ 30.12.2023

As 2023 draws to a close, I reflect on my year, capturing the essence of my journey in a brief yet profound way.

Here are three pivotal lessons I learned, embraced, and for which I am grateful:

1) This year marked a significant milestone in my career: I celebrated one year in business. It was a period filled with challenges, yet I overcame them and learned valuable lessons. At Blue Whale Media, I had the privilege of working alongside young, talented marketing professionals who share a genuine passion for their work. This experience has reignited my own enjoyment in my professional life.

2) I've discovered a deeper sense of happiness. By adopting a mindset of having minimal to no expectations from others, I've learned to find joy in both victories and setbacks, experienced in solitude. This year brought a mix of loss and new beginnings, health challenges, and moments of introspection through meditation and reading. Embracing these experiences positively has been transformative.

3) The importance of realism in both business and life has been a crucial lesson. Unlike previous years of dreaming, I now focus on tangible evidence, trusting what I see over what I imagine. This approach has led to more confident decision-making and a readiness to embrace what comes next.

As I look forward to 2024, I'm excited for the challenges it will bring. Remember, if you're not facing challenges, you might be missing out on opportunities for growth.

....

[Hey, this is Avishka. "Diary of a Digital Marketer" is a NEW content series I thought of writing on Internet. This includes sharing noteworthy lessons, experiences, achievements of my life with you. If you are interested, let's be friends. 🤝]

01/12/2023

Who should own the strategy?

This is a question I've had for many years.

Many organizations expect this from the agency, while some do it internally.

But what's the correct approach? It depends, but I mostly believe it should come internally.

You know your business more than anyone else. You understand what resonates with your clients better than anyone else.

My perspective is that the brand should own the strategy, ex*****on, and everything else. Get support from an agency to improve and execute.

What do you think?

Avishka Laknath - Digital Marketing

04/03/2025

27/10/2024

26/10/2024

26/10/2024

15/08/2024

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