Avishka Laknath - Social Media Marketing

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Avishka Laknath - Social Media Marketing 90% of success in Marketing is just not getting distracted. Be delusional enough to believe that it’s possible. Be disciplined enough to prove yourself right.

Cheers to 2026! 🥂 Let’s make it count.
01/01/2026

Cheers to 2026! 🥂 Let’s make it count.

Over the weekend, I sat down and opened up my project files.The folder was filled with all the short-form videos we’ve p...
28/12/2025

Over the weekend, I sat down and opened up my project files.

The folder was filled with all the short-form videos we’ve produced for our esteemed clientele.

As I was going through the "notes" column, I noticed some fascinating data.

Out of 60+ videos we’ve delivered in the last 3 months:
✅ 80% were approved on the very first version we submitted.
✅ 90% were approved by the first revision.

We rarely went to a second revision, and when we did, it was usually because the client wanted to "add" something new that wasn't in the original scope.

I was blown away and proud at the same time. It proved two things to me:

1️⃣ Our Skills - The 80% V1 approval rate highlights our ability to create professional-grade, highly engaging content right out of the gate.

2️⃣ Our Ears - The 90% revision approval rate proves our listening skills are just as sharp as our editing skills.

We are going to continue and improve our video production momentum in 2026.

Inviting aspiring brands to DM me & check out our work if you’re interested! 😊

26/12/2025

Don’t market your product. Market the problem it solves.

24/12/2025

🎄 Wishing you a season filled with peace, warmth, and the kind of joy that stays with you long after the lights come down.

If you walk into any marketing meeting in the world, you will likely see a familiar triangle drawn on the whiteboard: Th...
21/12/2025

If you walk into any marketing meeting in the world, you will likely see a familiar triangle drawn on the whiteboard: The Funnel.

It’s a comforting image.

It suggests that if we just pour enough people into the top (Awareness), gravity will naturally pull them down through Consideration and straight into a Purchase.

It implies that the customer journey is linear, logical, and inevitable.

❌ But 'the funnel' is a comfortable lie.

Real human beings do not slide down a frictionless chute.

They scramble, they stall, and they backtrack.

In 2026, if you are building your strategy around a linear path, you are optimizing for a reality that doesn't exist.

The space between the first trigger and the final purchase is the "Messy Middle."

It isn’t a straight line; it is an infinite loop of two distinct modes:

👉 Exploration: The customer expands their options (e.g., “What software solves this problem?”).
👉 Evaluation: The customer narrows their options (e.g., “Is Tool A better than Tool B?”).

A buyer might loop through these phases dozens of times.

They might read a review, get distracted, ask a friend, forget about it for a month, see an ad, and then go back to researching a completely different competitor.

When you treat marketing like a funnel, you obsess over "pushing" people to the next stage.

You send aggressive "Buy Now" communications to people who are still in the Exploration phase.

You treat hesitation as a conversion failure rather than a natural part of the process.

👉 The result?

You become annoying, not helpful.

Instead of trying to force customers down a chute, successful brands today aim to occupy the orbit.

They create high-value content that answers questions, solves problems, and entertains without demanding an immediate transaction.

They accept that the journey is chaotic.

If you can be the most helpful resource during the chaos of the "Messy Middle," you won't need to push.

When the customer is finally ready to buy, you’ll be the only logical choice left standing.

17/12/2025

I am delighted to share our recent AI Video Production collaboration with Trans Express.

This exceptional work by the team exemplifies our ongoing commitment to innovation within the Transport & Logistics Management industry.

❤️

16/12/2025

DM me if interested

16/12/2025

Stop chasing the algorithm. Here’s what you should do.

We recently partnered with Team Pacific Link on a short-form video project, and here’s what Naveed Faizal, Director, had...
16/12/2025

We recently partnered with Team Pacific Link on a short-form video project, and here’s what Naveed Faizal, Director, had to say about our work.

Excited to share the work we’ve done together very soon on this page. Stay tuned.

15/12/2025

Content shoots Blue Whale Media - Digital Marketing

Habits keep you going. But it’s the boring days when the likes are low and the inspiration is gone, that actually define...
15/12/2025

Habits keep you going. But it’s the boring days when the likes are low and the inspiration is gone, that actually define your personal brand. Show up when no one is watching, so you’re ready when everyone is.

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