
25/03/2025
https://www.ft.lk/columns/Does-Sri-Lanka-have-a-proper-marketing-plan-for-SL-tourism/4-774686
Sri Lanka’s tourism industry contributes 12% to the GDP currently. All the Southeast Asian markets are doing better than Sri Lanka when it comes to tourism, the reason being inconsistent marketing and promotion strategies which change with the change of each regime in power. ..