Your Guy Deco, Monrovia (2026)

25/05/2026

This is the last piece of a two-part blog post about whether or not JZyNo has the influence to make an artist go global. Read part 1 here: https://www.facebook.com/share/p/1BEQJ2sdaz/

What Happened After “Butta My Bread”?

After "Butta My Bread," JZyNo released a string of singles and collaborations, I mean all with credible and well-known artists. "Eyes on You" featuring Ghana's Camidoh. "Mood" featuring Nigeria's Khaid. The "Butta My Bread" Remix featuring South Africa's Nasty C and India's Sid Sriram.

The Liberian Boy EP in July 2024. "Go Down" featuring American rapper The Game in 2025.
That is an impressive list of names on paper. But none came anywhere close to "Butta My Bread".

Despite all these expensive and high-profile projects, none had the impact of “Butta My Bread” or even closed. And that matters when fans are asking him to use his "influence" to send Liberian artists global.

Now let's get to the specific conversation that sparked this post.

JZyNo recently appeared on "Crush," a track from Sierra Leonean artist IncredibleJJ's debut EP "The Maths." The feature was noted specifically because JZyNo's "popularity across West Africa brings an international audience to the project."

And some fans have already started expressing their frustration about the feature of a neighboring artist. But here is where the data becomes important.

Evidence of the last two years suggests that a JZyNo feature, while valuable, does not come with a guaranteed global flight. His collaborations with Nasty C, Khaid, Camidoh, and The Game are all bigger names than any current Liberian artist, but they did not produce another "Butta My Bread."

What CAN JZyNo Do?
JZyNo cannot manufacture a global hit song for anyone. "Butta My Bread" was lightning, and you know lightning is unpredictable. Even JZyNo himself said he didn't see it coming.

What JZyNo CAN do is use his network, his connections, and his industry knowledge to create opportunities for other Liberian artists. He has sat in rooms with some of the people who operate at the highest level of the African music industry. He has relationships that most Liberian artists have no access to.

JZyNo cannot, and should not be expected to, single-handedly send anyone global because he is still trying to figure out how to sustain his own global moment.

It’s high time we stop putting pressure on JZyNo with all this plenty talking. He is already carrying the weight of maintaining a global status.

25/05/2026

Does JZyNo Have the Power and Influence to Make Any Artist Go Global?

A young man with so many dreams left Liberia for Ghana with the expectation of one day achieving success, and luckily broke into the global scene with a song that played in nearly every country in the world.

Ever since the world got to know him through “Butta My Bread”, JZyNo has been trying to maintain his balance on the big stage. Despite this, fans are calling on him to use that platform to elevate Liberian artists. But the real question nobody is asking out loud is: Does JZyNo actually have the power to make anyone go global right now?

When "Butta My Bread" featuring Ghana's Lasmid dropped in April 2023, it did something no Liberian song had ever done. It debuted at number 50 on the Billboard U.S. Afrobeats Songs chart — the first Liberian track to ever appear on that ranking. It peaked at number 16 on the UK Official Afrobeats Chart, spending four weeks on it.

It crossed 60 million streams in just two months, with YouTube Shorts alone pulling 32.5 million views, Audiomack at 16 million, and Boomplay at 8.7 million. It eventually crossed 200 million streams across all platforms. The numbers above are not Liberian statistics; they’re global numbers.

What Happened After “Butta My Bread”?

Read part 2 here: https://www.facebook.com/share/p/18oSGAgixX/

24/05/2026

I wrote a post listing the help JZyNo gave to SIO during his breakthrough moment last year. Some fans "remind" me that JZyNo also helped Christoph by bringing him on his "Liberian Boy EP".

This now brings me to the question: Did JZyNo actually feature Chris to re-shine the spotlight on him?

For me, I don't think so. Christoph was featured for these reasons: JZyNo made a six-song EP. He sang three songs alone and featured two foreign artists on two.

As the leader JZyNo has become, he knew it wouldn't be appropriate to release six songs, along with two international features, without including a Liberian artist. He felt the need to create a balance by bringing an artist from back home.

And the preferred artist for him at the time was Christoph. Chris made headlines for months, including his internet controversy (relationship).

Besides, JZyNo needed an artist who could make the country vibes to his sound and a person who could give a quick delivery, as this was the last song to be recorded on his EP.

While this is a kind gesture from JZyNo, which would have increased Christoph's reach had the song blown, the primary intent wasn't to just pick a Liberian artist and make him "blow" as some fans claimed.

Over to y'all to shine my heel😊.

24/05/2026

Rate Mz PILLz verse on the trending challenge.

PILLz is Liberia's most versatile female artist 👑

23/05/2026

To Whom It May Concern

23/05/2026

Why is SIO's "All Hail" not making the Same Impact Compared to His Previous Songs?

It’s exactly one week since Gedeh's prince released his song, which shows support for his country and people.

The song has garnered approximately 136,000 streams on Audiomack and topped "The New Liberia" Playlist on the app for a few days. That has been all so far.

Unlike the artist's previous songs, "All Hail" has definitely not lived up to the status most fans had expected.

While there could be a couple of reasons why this is happening, a noticeable one is the change in his strategy.

Before the release of SIO's top 3 songs, he always made a snippet available on his Facebook handle for more than a week. Fans would already know what they're anticipating and some will already know the lyrics of the snippet word-for-word.

This has really worked well for him. This time around, the artist announced that he was dropping the"biggest song" in the industry – no snippet, nothing.

On May 16, the song was released, created a little controversy for a few days, and has gone into ghost mode.

It’s good to try different strategies, but it is also good to know what works well for you. "All Hail" is a good song.

22/05/2026

MC Caro's "Baby" was one of the Liberian songs released in 2022, and the song made airwaves throughout 2023.

22/05/2026

Series: The King Who Isn’t Reaping Kingdom’s Benefits
Episode 1: The Birth of a Maverick

Imagine filling a 22,000plus-capacity of a nation premiere sports stadium, at the same time hitting every corner of the country with your music, only to look back at a trail of public ridicule, and a system that appears to be against you.

This is a living paradox of Christoph The Change. He is a king who built an empire from nothing and has spent a decade fighting just to reap its benefits.

As we will be diving through multiple episodes in the coming days, let’s start the empire from the beginning.

In the late 2000s and early 2010s, the Liberian music scene was trapped in an identity crisis. The country was dominated by foreign songs while local artists were desperately trying to sound like American stars.

Like other hip-co pioneers, Christoph saw a massive opportunity to make Kolokwa appealing to Liberian’s ears through hardcore rap music. When the lad surfaced, his voice resonated with locals in the streets, clubs, and everywhere. This was the beginning of a whole movement.

As Christoph began to capture the hearts of the streets, it was clear that surviving the culture he was trying to build was tougher than entering. He had the rap lyrics, he had the talent, and he had the people.

What he didn’t have yet was how to turn these into a lasting fortune. The louder his fanbase grew, the more he strived to make everything fall into place. This was the beginning of the birth of a maverick.

Find out how a street hustle started to pave a way for a lasting kingdom in Episode 2

22/05/2026

The way JZyNo people are enjoying my recent post, ley friendship coming pause 😆

22/05/2026

Mama Liberia, you sat here and watched how Yekeh Kolubah lost his job – not by firstly appearing on the radio or TV stations but on social media.

And you're using your own hands to take a spoon from your own mouth? This is how people allow pride to step into their careers and take over.

I won't go into any detail about the things you posted. But when you notice your fans are becoming sensitive about any issue you post about one or two times, disengage and apologize immediately.

You are first a human before a celebrity. Why grow so big to the extent of defending every point of view, even when you know that you are wrong?

Again, like Yekeh, I believe nothing would have happened to you if you had apologized after your first one or two posts.

If you didn't know that you're influential and your voice carries weight, now you know.

21/05/2026

People have been saying a lot lately about why JZyNo, who calls himself the 001, hasn't featured or promoted any Liberian artists since he got famous.

While I hold my own unique opinion on some of these claims, it's fair enough to lay the basis.

In March of last year, JZyNo saw an opportunity to help bring a young, talented artist who the entire country was rallying around. At that time, Martin K.N. Kollie had launched a campaign to increase SIO's followers, Future Doe has posted a snippet of "Blessings," etc.

Guess what! JZyNo saw an easier way to make an impact in the industry. He "postponed" his song featuring The Game release date (conversation for another day) just to give SIO space to trend. He served as the bridge and key player between SIO and LibMuzik – helping the artist to sign a record-breaking deal of "25 million Liberian Dollars." JZyNo collaborated with Audiomack to remove all of "Blessings" snippets that illegal accounts had posted on the app.

Things were well on course that SIO even called JZyNo the biggest artist in Liberia. Wasn't this meaningful?

What went wrong then? Things started to take another turn when SIO and LibMuzik fell apart less than a month after signing the "big deal."

Remember, I said JZyNo was a key player to that deal, right? He connected the two parties, but when the split happened, he was "unaware." He was even blamed for connecting SIO to a "bad label."

After the blame game, the young artist grew into a full-grown musician after dropping 3 songs. The biggest artist title he once gave to his mentor JZyNo was ready to be claimed by him. From admiring his 001 to claiming his mentor 001.

This piece is getting long. In short, while you can call JZyNo out for not doing more, it's also unfair to say he hasn't done anything

Your Guy Deco

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