29/09/2023
The death of MOHBAD has helped reveal the organizational inefficiencies of many Record Label companies . Can I say there is no Record Label company in Nigeria as it stands now.
Years ago, when you enters a Record Label company, you will meet a secretary, and he/she will interview you before accepting a CD plate containing your songs which he/she will submit to the Director of the Record Label company. The director together with the marketer and other top bosses in the Record Label company will listen to your songs. If your songs got their attentions, they will invite you for one-on-one discussion and after that , they will give you a copy of the contract they have prepared for you. When you go through it and accept the terms and the conditions, you will sign it. Henceforth, you becomes a signee of that Record Label. Then they will redo your songs to their own standard and push your songs into the market .
But today, we hear about YBNL belonging to Olamide , but the address is not known and no one knows how an upcoming artist can submit his/her songs to the Record Label for considerations. Same thing to Marvin's Record belonging to Don Jazzy Marlians Record belonging to Naira Marley, Spaceship Records belonging to Burnaboy and DMW 2.0 belonging to Davido. How do they operates?
All the Record Labels mentioned above are operating like secret cülts with the exception of Marvin's Record which has a physical address but we have never one day heard that Marvin's Record auditioned for talented artists. Their modus operandi on how they scout and bring in talented artists into their Records Labels is not made public. If they are opened to the public and operating like a formal business entity, many people wouldn't be coming to my inbox to beg me to link them up to Olamide or Don Jazzy because they will go straight to their offices and submit their songs and then wait for the company's call up.
Look at what is happening to Naira Marley i think his label is not official.