16/09/2026
LESOTHO’S FIRST ANNUAL TOURISM PITSO COMMENCES IN MASERU
September 16, 2026 -The Government of Lesotho through Ministry of Tourism, Sports, Art and Culture in collaboration with Lesotho Tourism Development Corporation (LTDC), today commenced Lesotho’s First Annual Tourism Pitso, taking place from 16 to 17 September 2026 at the Manthabiseng Convention Centre in Maseru.
The two-day gathering brings together government representatives, tourism operators, private-sector players, communities, development partners and other stakeholders to discuss the development, promotion and sustainable growth of Lesotho’s tourism sector.
Officially opening Tourism Pitso, Minister of Tourism, Sports, Arts and Culture, Honourable Mputi Stephen Mputi, said the gathering should help identify ways of turning tourism into a driver of sustainable growth for Basotho.
He called on Basotho to transform the country’s tourism assets into products and those products into investment opportunities.
Minister Mputi said the Pitso would help identify challenges facing the tourism sector while promoting knowledge sharing and learning in areas including investment, marketing and product development. He stressed the need to help tourism operators improve their products and make them attractive to investors.
The Minister also highlighted the role of the digital agenda and artificial intelligence (AI) in transforming tourism. He said technology can help Lesotho showcase its tourism potential and improve marketing, while cautioning that technology should complement the country’s natural heritage.
He further urged stakeholders to develop investment-ready tourism projects and stressed that tourism growth must be inclusive and benefit Basotho and communities.
Minister Mputi said the future of Lesotho’s tourism sector requires strong partnerships among government, the private sector, communities, development partners and other stakeholders.
The two-day Pitso will feature discussions, networking, exhibitions and dialogue, with participants focusing on investment opportunities, sustainable tourism, destination marketing, digital transformation, product development, stakeholder collaboration and creating an enabling environment for tourism growth.
(Story by Ntsoaki Mokhati 📸📸📸 Thabo Selai)