Aswin Lutchanah - Social Media Manager

30/06/2026

Almost 11 years ago, I left web development to do this.
I swapped code for people. Best trade I ever made.

But today, on World Social Media Day, I keep circling one question. Social media, or socAIl media?

I still love this craft more than the day I started. That is exactly why I worry about where it is going. So I wrote down what I still hope this place can be. Messy, warm, true. Real people, real voices.

I would make that same choice again, every single time.
https://www.aswinlutchanah.com/blog/social-media-or-social-media/

Smile. Create. Inspire. 💛
Take Care,
Your fav Social Media Manager ☀️

Eleven years into a social media career, here's what worries me about where social is heading, why countries are banning it for kids, and why real human imperfection still beats AI-perfect feeds.

20/06/2026

Parue dans l’édition papier de L'express Maurice sous la rubrique « Technologies et Pensées Humaines », le jeudi 11 juin 2026, ma tribune « L’IA générative précipite l’Intelligence Humaine dégénérative » parle de l’utilisation excessive de l’intelligence artificielle au détriment de l’intelligence humaine.

J'ai rajouté le texte complet sur mon blog pour faciliter la lecture et il y a même une petite vidéo où je fais la lecture du texte dans mon jardin.

Parue dans l’édition papier de l’Express Maurice sous la rubrique « Technologies et Pensées Humaines », le jeudi 11 juin 2026, ma tribune « L’IA générative précipite l’Intelligence Humaine dégénérative » parle de l’utilisation excessive de l’intelligence artificielle au détr...

04/05/2026

Last week, the University of Luxembourg's LinkedIn page crossed 110,015 followers, almost eleven years after I joined as Social Media Manager when it had 7,117.

I wrote the longer story behind that decade on my blog. Three lessons, almost entirely organic, on what institutional social media really takes.

🔗 https://www.aswinlutchanah.com/blog/from-7117-to-110015-ten-years-of-building-a-university-on-linkedin

Smile. Create. Inspire. 💛
Take Care,
Your fav Social Media Manager ☀️
Aswin

28/11/2025

Something new just started. 🌼

I launched Yellow Vibe Sessions, a small corner of sunshine, creativity and humanity in a very loud digital world.

The first session is now live, along with a blog article where I share the story behind this project, the inspiration, and a few personal reflections.

If you need a little positivity today, this one is for you.

Smile. Create. Inspire. 💛
Take Care,
Your fav Social Media Manager ☀️

Discover Yellow Vibe Sessions, a gentle space of positivity, creativity and humanity. Join Aswin on his journey to spread digital sunshine and authentic vibes.