30/06/2026
Almost 11 years ago, I left web development to do this.
I swapped code for people. Best trade I ever made.
But today, on World Social Media Day, I keep circling one question. Social media, or socAIl media?
I still love this craft more than the day I started. That is exactly why I worry about where it is going. So I wrote down what I still hope this place can be. Messy, warm, true. Real people, real voices.
I would make that same choice again, every single time.
https://www.aswinlutchanah.com/blog/social-media-or-social-media/
Smile. Create. Inspire. 💛
Take Care,
Your fav Social Media Manager ☀️
Eleven years into a social media career, here's what worries me about where social is heading, why countries are banning it for kids, and why real human imperfection still beats AI-perfect feeds.