Idealist Professional, Kuala Lumpur (2025)

12/08/2022

Ad Targeting 🎯 may not be as simple as we think
Simply setup your campaign may affect the whole performance 📉
And might not reach to the audience 👥 that you prefer!

So, understand your customers first by standing at their point of view 💡
Identify their demographics, interests and behaviors on Facebook or Instagram 🤔
Target based on what you have found, we are sure that your ad will be shown to those audience that you preferred 📈

Here are the 5 ways that we concluded that will definitely helps you for audience targeting!🎯

05/08/2022

A lot of business owner 👩‍💼 out there trying to use Facebook to convert sales or increase brand awareness 📈
But, do you know there are 3️⃣ audience selection tools on Facebook where you can further target your ad delivery? 🤔
That’s why you are lucky ✨ to see this!
.
The first step is to identify your audience, always know that who you want to reach through 👥
👉 Core Audiences
👉 Custom Audiences
👉 Lookalike Audiences
Once you have your selection Facebook will then show your ads 📋 to the people who are most likely to find your ads relevant 😻
If you don’t understand how do these audience selection tools can help you and your business out 😵‍💫
Just reach through the image, you surely will get your answer there!💡

28/07/2022

You have an interesting product/service 💡, but, how do you sell it through online?
Who is your audience and how do you connect with you audience? 🤔
Think of this 💭 when you wanted to start your business through online! 💻
It is very important to boost your online presence, as it helps to raise awareness for your business. 📈
So, here is a 3️⃣ simple way to attract an audience and build relationships with your audience through online! 👥
We hope this can help you and your business out!📈

01/07/2022

Here is the latest upgrade from Google on Performance Max (PMax) Campaign that advertisers should know! 💡

Check it out! 📚

17/06/2022

What is your planning before promoting your product or service? 🤔
When it comes to marketing a product or services 💡
The "4Ps Marketing Mix" are the key factor 🔐 for your business to market your product or services to the public💰

Cleary identify the 4Ps Marketing Mix of your product and services helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand 📈
So take a seat back and clearly think of the 4Ps of your product or services before promoting! 💭

03/06/2022

There’s actually different ad size for different type of Facebook Ads 🧐

Today we’re sharing some commonly used Facebook Ad Sizes & Specs 💌

Remember to save it down for later use! 🙈

24/05/2022

Social Media is the best way to improve the online presence of your business. 📈 But, How? 🤔

It's all about how you present yourself through online 💻
And always understand what your audience want to see! 💭

If you are doing content posting by yourself
Here is the list of things you may look through 👀 when it comes to designing 💡

We hope this will help you in growing your online presence through social media! 💥

18/05/2022

老板们！😎
是不是 #上过了课程用那些guru教的来做贴文
可是怎样做 engagement 或 sales conversion 还是不给力?! 😫😩
不用担心！🙈
不管你是自己搞着 posting，还是交给 agency 做

这【9种tips💥】肯定都可以帮助到你！💯
让你的贴文 #更加吸睛 #更加整齐 #更加给力 🔥🔥

不管是 engagement 或 sales conversion 都可以大大提升！📈
赶紧 save 起来和分享给你的朋友哦~ !

28/04/2022

Which is the best strategy for your brand? Facebook or Instagram? 🤔
Let’s us see their differences:

1️⃣ The statistics
Facebook statistics: 2.38 billion monthly active users
Instagram statistics: 1 billion monthly active users

2️⃣ The audience:
Facebook: Has average older user base
Instagram: Has younger user base

3️⃣ The engagement:
Facebook: 0.09% per post
Instagram: 1.60% per post

4️⃣ The functions
Facebook: Largely informational, able to find out a company’s information
Instagram: More on capturing moments, building engagement
So now you can plan your brand’s strategy 📝 based on which platform you want to use 👍

20/04/2022

A new viral and the new platform to advertise your business 👉 TikTok 📱

The best way to boost 🆙 your TikTok’s visibility is by using hashtags.
Here is some Tips on what TikTok hashtags to use to boost your reach 👇👇

1️⃣ Always research for the trendy hashtags for that moment
2️⃣ Start a TikTok challenge to boost your branded hashtags
3️⃣ Combine niche hashtags with popular ones
4️⃣ Mind the maximum number of hashtags

Time to take the above tips and make the most use of it !! 🤩

21/03/2022

Do you know that there’s actually a big difference between Facebook Ad and Google Ad? 🤘

Here is a few differences between both ads: ⬇️

1. Audience Size
- Facebook: 1.73 billion daily active users
- Google: 5.8 billion searches daily

2. Cost and ROI
- Facebook: $18.68 across all industries
- Google: $48.96 across all industries

3. Ad Formats
- Facebook: More creativity
- Google: Work with a small block of text on Search Engines

4. Targeting Options
Facebook creates audience based on various behaviors & interests. It is more specific with your targeting.

After looking at the differences, you will know which Ad suits your business more~! 😉

17/03/2022

Ever wonder how to get more Facebook reach?😎

Here is 4 tactics to boost your Facebook reach:

✅ Optimise content formatting and captions
✅ Schedule posts to maintain consistency
✅ Use videos or Facebook live to create engagement
✅ Time your posts to perfection

Save this post now! So you can save your time on finding it next time~ 😌

14/03/2022

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐑𝐞𝐚𝐜𝐡 𝐢𝐬? 𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐫𝐞𝐚𝐜𝐡?🤓

Let me tell you~ 😉

Facebook reach represents the number of users who see your posts or page.

There is 3 types of Facebook reach:

1. Facebook Organic Reach
- The amount of people that saw your non-sponsored post
2. Facebook Viral Reach
- The amount of people that saw your post because others are engage with it via likes, comments or shares
3. Facebook Ad Reach
- The amount of people that saw your post based on Facebook ads

We hope this helps you to understand more on Facebook reach ! 😋

02/03/2022

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐏𝐚𝐲-𝐩𝐞𝐫-𝐂𝐥𝐢𝐜𝐤 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐢𝐬? 😎

It’s important to use Pay-per-Click Advertising if you want to increase your Search Engine Optimisation (SEO) 🤓

So what’s Pay-per-Click Advertising?

Let’s look below~ ⬇️

24/02/2022

What is one of the biggest marketing assets in digital marketing? 🧐

The answer is “Website Marketing” ~! 😌

Website Marketing helps your business to find potential customers and also helps them to find what they’re looking for and make the final purchase. 👍

So why is website marketing important? 🤔

Let’s learn together by seeing the picture below~ ⬇️

22/02/2022

Today we will be learning content marketing~😋

Content marketing plays an important role in the digital marketing world. 🤓

So what is content marketing? 🤔

Let’s see the below picture ⬇

18/02/2022

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠? 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐩𝐚𝐢𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? ☹️

Well, this 5 signs shows that your marketing strategy might be failing: ‼️

1. Not seeing any uptick in engagement
2. Low conversion rates
3. Not attracting customers at all
4. Low ROI
5. Your posts are self-promotional

Take note of it, make sure you don’t blindly pay ads without getting any results next time! 😎

15/02/2022

Do you know that digital marketing is the new trend of advertising? 😉

So what benefits can digital marketing bring to you? 🤔

1. Increase customer loyalty with Frequent Communications
2. Target the Right Audiences
3. Generate a consistent lead pipeline
4. Measures results accurately
5. Gain brand credibility

Time to make a switch if your old advertising way is not working~! ✌

Idealist Professional