17/07/2024
It's easy to look at our products and services and believe that is all we're offering.
During the Investment School of Creative Arts, Q Malewezi, an accomplished Poet and Cultural Producer, started his session by asking the participants what they sell. The quirk is he wasn't asking about the product or service itself; he was asking for the emotion behind it.
Through his session, "Arts As A Business", Q said there is a need for creatives to understand why people buy their work; specifically, the emotions behind their customers' purchases. Once you understand a customer's emotional motivation to buy your work, you'll know how to package your work, and how to advertise it.
One creative, Terrence Thobz Edwards Jr. - a fashion designer and founder of the Terry Made Designs brand - said he sells a lifestyle. His brand allows his customers to express themselves through their clothing and appear in the world more confidently and authentically.
Us at ELYSIAN? We sell access. Others may think of it as belonging. Our work allows our customers to access valuable knowledge that helps them gain access to and belong in creative and business spaces of their choosing.
What do you sell? What emotions or needs are your customers meeting when they buy your work? What do they want to experience?
The Investment School of Creative Arts was organized through Cosoma's Copyright Fund with funding from NICO Group Malawi.
