Jean Bérard Studio

26/03/2025

For this Coppel fashion AD campaign, we collaborated with -101 agency. We photographed models and shoes surrounded by dynamic explosions of colored powder. The final master graphic needed to be impactful but yet delicate and harmonious.

The monochromaticity of the visual required precise lighting and post production to preserve and enhance subtle color variations without loosing elements separation. The final deliverables were then optimized for CMYK printing and RGB digital use for brand consistency throughout the different adaptations.

14/03/2025

A little throwback to when we photographed prestigious watchmakers during the 2014 SIAR (Salón Internacional Alta Relojería) in Mexico City.

For this editorial photo project for , we set out to capture the essence of some of the world’s most renowned watchmakers—masters of precision, artistry, and time itself. We used an unconventional lighting to bring out the depth of each subject, highlighting their character, dedication, and the intricate world they inhabit. The interplay of shadows and contrast added a dramatic edge, mirroring the complexity and craftsmanship that defines their work. Each image portrays not only the watchmaker, but of the relentless pursuit of perfection that shapes every timepiece they create.

Daniel Riedo, CEO (2014).

12/03/2025

A little throwback to when we photographed prestigious watchmakers during the 2014 SIAR (Salón Internacional Alta Relojería) in Mexico City.

For this editorial photo project for , we set out to capture the essence of some of the world’s most renowned watchmakers—masters of precision, artistry, and time itself. We used an unconventional lighting to bring out the depth of each subject, highlighting their character, dedication, and the intricate world they inhabit. The interplay of shadows and contrast added a dramatic edge, mirroring the complexity and craftsmanship that defines their work. Each image portrays not only the watchmaker, but of the relentless pursuit of perfection that shapes every timepiece they create.

Romain Gauthier, Founder .gauthier (2014).

07/03/2025

A little throwback to when we photographed prestigious watchmakers during the 2014 SIAR (Salón Internacional Alta Relojería) in Mexico City.

For this editorial photo project for , we set out to capture the essence of some of the world’s most renowned watchmakers—masters of precision, artistry, and time itself. We used an unconventional lighting to bring out the depth of each subject, highlighting their character, dedication, and the intricate world they inhabit. The interplay of shadows and contrast added a dramatic edge, mirroring the complexity and craftsmanship that defines their work. Each image portrays not only the watchmaker, but of the relentless pursuit of perfection that shapes every timepiece they create.

Jérôme Lambert, CEO (2014).

05/03/2025

Thrilled to be selected for Lürzer’s Archive 200 Best Digital Artists Worldwide 2023/2024, a prestigious publication recognizing the world’s top talents in advertising.

One of our standout projects, the T-fal Ad campaign, was a collaboration with Agencia i, mixing innovative visuals with high-end postproduction to create an engaging and impactful campaign.

We believe that great visuals should evoke emotion, energy, and especially and great taste. For T-fal’s blender campaign, we set out to capture the raw beauty of ingredients in motion. Using high-speed photography, we orchestrated explosions and splashes of ingredients, dynamic bursts of flavor, all captured organically in camera. Every elements were meticulously arranged, turning ingredients into an artistic spectacle of pure taste.

21/02/2025

Elevating 1800 Tequila with Crafted Lighting & Attention to Details

We created this graphically powerful print AD campaign for Casa Cuervo 1800 Tequila brand.

In the world of luxury, perception is everything. A brand’s ability to command loyalty, admiration, and desirability stems not only from the quality of its product but also from the way it is presented. Every visual element in an advertising campaign plays a crucial role in shaping consumer perception, and among these, crafted lighting and attention to details hold unparalleled power.

This campaign transcends the visual appeal and becomes a sensory experience. It fosters an emotional connection with the audience, reinforcing the premium nature of the tequila and solidifying brand equity. In an industry where image is everything, the craft of lighting turns a bottle into an icon of luxury, culture, and indulgence.

Jean Berard Studio is a photography studio located in Mexico City. We specialize in bringing to life the most creative visions, be they fashion, products or advertising campaigns. We are about solving challenges and creating imagery with impact.

19/02/2025

Elevating 1800 Tequila with Crafted Lighting & Attention to Details

We created this graphically powerful print AD campaign for Casa Cuervo 1800 Tequila brand.

In the world of luxury, perception is everything. A brand’s ability to command loyalty, admiration, and desirability stems not only from the quality of its product but also from the way it is presented. Every visual element in an advertising campaign plays a crucial role in shaping consumer perception, and among these, crafted lighting and attention to details hold unparalleled power.

This campaign transcends the visual appeal and becomes a sensory experience. It fosters an emotional connection with the audience, reinforcing the premium nature of the tequila and solidifying brand equity. In an industry where image is everything, the craft of lighting turns a bottle into an icon of luxury, culture, and indulgence.

14/02/2025

Elevating 1800 Tequila with Crafted Lighting & Attention to Details

We created this graphically powerful print AD campaign for Casa Cuervo 1800 Tequila brand.

In the world of luxury, perception is everything. A brand’s ability to command loyalty, admiration, and desirability stems not only from the quality of its product but also from the way it is presented. Every visual element in an advertising campaign plays a crucial role in shaping consumer perception, and among these, crafted lighting and attention to details hold unparalleled power.

This campaign transcends the visual appeal and becomes a sensory experience. It fosters an emotional connection with the audience, reinforcing the premium nature of the tequila and solidifying brand equity. In an industry where image is everything, the craft of lighting turns a bottle into an icon of luxury, culture, and indulgence.