03/08/2026
๐ ๐๐๐๐ยฎ ๐๐ฟ๐ผ๐๐ป๐ ๐๐ผ๐บ ๐ ๐ฎ๐๐ฎ๐ธ & ๐ ๐ฒ๐ป๐ฎ๐ป๐ด ๐๐ฒ๐ฟ๐๐ฎ๐บ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ถ๐๐ฒ ๐ช๐ถ๐ป๐ป๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ถ๐ป๐๐ฒ๐ ๐ง๐ผ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐ฎ๐ฏ๐ฎ๐ตโ๐ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐ถ๐ฒ๐
๐๐๐๐๐ยฎ ๐๐ณ๐ฐ๐ธ๐ฏ๐ด ๐๐ฐ๐ฎ ๐๐ข๐ด๐ข๐ฌ & ๐๐ฆ๐ฏ๐ข๐ฏ๐จ ๐๐ฏ๐ฏ๐ถ๐ข๐ญ ๐๐ข๐ข๐ฎ๐ข๐ต๐ข๐ฏ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ค๐ถ๐ญ๐ฎ๐ช๐ฏ๐ข๐ต๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ข ๐ญ๐ช๐ฎ๐ช๐ต๐ฆ๐ฅ-๐ฆ๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ ๐๐ฐ๐ณ๐ฅ ๐๐ข๐ฏ๐จ๐ฆ๐ณ ๐๐ ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐๐๐๐๐ยฎ ๐๐ฐ๐ฎ ๐๐ข๐ด๐ข๐ฌ & ๐๐ฆ๐ฏ๐ข๐ฏ๐จ ๐๐ฆ๐ณ๐ด๐ข๐ฎ๐ข ๐๐ณ๐ข๐ฏ๐ฅ ๐๐ณ๐ช๐ป๐ฆ ๐ธ๐ช๐ฏ๐ฏ๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐ข ๐๐15,000 ๐ค๐ฐ๐ฏ๐ต๐ณ๐ช๐ฃ๐ถ๐ต๐ช๐ฐ๐ฏ ๐ต๐ฐ ๐๐ฐ๐ฑ๐ฆ๐ด ๐๐ข๐ญ๐ข๐บ๐ด๐ช๐ข ๐๐ฆ๐ญ๐ง๐ข๐ณ๐ฆ ๐๐ด๐ด๐ฐ๐ค๐ช๐ข๐ต๐ช๐ฐ๐ฏ, ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ช๐ฏ๐จ ๐ธ๐ฐ๐ฎ๐ฆ๐ฏ ๐ช๐ฏ ๐ณ๐ถ๐ณ๐ข๐ญ ๐๐ข๐ฃ๐ข๐ฉ
Year after year, MAGGIยฎ joins Sabahans in celebrating Pesta Kaamatan, not only as a cherished harvest festival, but as an expression of the food, traditions and togetherness that shape everyday life in the state.
This yearโs celebrations culminated at Suria Mall, where MAGGIยฎ crowned Jurinah Binti Zainal from Labuan as the Grand Prize winner of its annual Kaamatan campaign contest, MAGGIยฎ Jom Masak & Menang Bersama. The winner drove away in a limited-edition Ford Ranger XL featuring a bespoke design inspired by local Sabahan motifs.
The celebration also carried the spirit of Kaamatan forward through a RM15,000 contribution to the Hopes Malaysia Welfare Association. The contribution will support 20 rural families in Kadamaian, Kota Belud, with a focus on empowering women and improving access to nutritious food.
๐๐ป๐๐ฝ๐ถ๐ฟ๐ถ๐ป๐ด ๐ฎ ๐ก๐ฒ๐ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ฒ๐ฒ๐ฝ ๐ง๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ ๐๐น๐ถ๐๐ฒ
Throughout its Kaamatan campaign, MAGGIยฎ created opportunities for young Malaysians to reconnect with their culinary heritage and discover the role they can play in preserving it.
Working with cultural and culinary advocates such as Chef Melvin Gatu in Sabah, MAGGIยฎ encouraged young cooks to embrace the flavours, stories and culinary knowledge passed down through generations.
The brand brought this message to celebrations across East Malaysia, including the Unduk Ngadau Kaamatan in Tambunan and Papar, Pesta Rakit in Kampung Simpok, and the Tematu EthnoFest. Its efforts also reached East Malaysian communities living away from home through the Borneo Native Festival in Kuala Lumpur and collaborations with cultural ambassadors.
Across these engagements, food became a shared language through which young Malaysians could celebrate their identity, learn from their elders and keep their cultural traditions thriving.
๐๐บ๐ฝ๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐ช๐ผ๐บ๐ฒ๐ป ๐ฎ๐ป๐ฑ ๐ก๐ผ๐๐ฟ๐ถ๐๐ต๐ถ๐ป๐ด ๐ฅ๐๐ฟ๐ฎ๐น ๐๐ฎ๐บ๐ถ๐น๐ถ๐ฒ๐
In keeping with Kaamatanโs spirit of gratitude and shared prosperity, MAGGIยฎ announced a RM15,000 contribution to the Hopes Malaysia Welfare Association. This initiative places a strong emphasis on empowering women, prioritising women farmers among the 20 participating rural families in Kadamaian, Kota Belud. By equipping these women with essential education, skills, and tools, the programme enables them to cultivate a wider variety of nutritious vegetables for their households and earn a consistent supplementary income. By strengthening womenโs skills and capabilities, the initiative contributes to better family nutrition, greater food self-sufficiency and more resilient rural communities.
๐ ๐ฒ ๐ฎ๐ป๐ฑ ๐ ๐๐๐๐ยฎ ๐ฆ๐ผ ๐๐ผ๐ผ๐ฑ ๐ง๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ, ๐๐๐ฒ๐ฟ๐ ๐๐ฎ๐
While Pesta Kaamatan is celebrated once a year, the sense of connection found in Sabahโs kitchens continues every day. For generations, MAGGIยฎ has been present in the small but meaningful moments that make up Malaysian lifeโfrom quick meals between classes and comforting food after a long day, to family recipes prepared for festive gatherings.
These are the everyday moments which are familiar, personal and shared across generations. As Malaysians continue creating new memories around food, MAGGIยฎ remains a trusted companion in the kitchen and at the table.
Follow Maggi to share your moment and catch the highlights from this year's Pesta Kaamatan celebrations.
For more information, visit www.maggi.com.my
