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The Purpose Effect

Weekly conversations with women on Purpose. What it means to them, how they found it and how they ar

15/08/2023

Capping off the season with our season partner and founder of Ashleigh Cotterill.

Ashleigh is always looking for ways to do better - whether that’s create a better product, improve her supply chains or make more impact in her community.

Have a listen to learn Ashleigh’s approach to partnerships and building a sustainable brand.

🎧Link in the bio to listen

01/08/2023

I’ve been on a steep financial learning curve since I joined Epic Angels earlier this year.

I remember spending my first founder call quietly googling terms like CAC and ARR during the pitch... 🙈

3 things I learned I learned from this conversation with co-founder of Epic Angels and many time entrepreneur Maaike Doyer:

1. The can be partly explained by our desire to hold onto what feels secure - particularly in something as risky as investing in start ups. Male investors choose founders they can relate to because this “feels” safer. But female investors often do the same. Maaike has seen the same chemistry mis-match when all male teams pitch to women. We need investors of all stripes for a truly diverse and innovative in Asia-Pac.

2. just means something didn’t work. Look at it as an opportunity to adapt.

3. Amazing things can happen when our backs are up against the wall.

🎧Link in the bio to listen

03/07/2023

built a purpose-led business at the tender age of 25 with no money. And she did it in no small part through building an incredible community around it.

Tune in tomorrow to listen to our conversation on the importance of community building to business building.

🎧 Tune on Tuesday 4th July through the link in the bio

28/06/2023

We are judged by the company we keep. I’m fortunate to be in the company of founder Ashleigh Cotterill, a woman who’ve has taught me a lot about how to create impact through your business partnerships.

Tea Bird Tea supports women making impact, and we are fortunate to have them supporting The Purpose Effect this season.

They’ve also got a special discount for The Purpose Effect community, check out the latest episode for details!

18/06/2023

Talking to Jenny Au, co-founder of this week about options for

🎧 Have a listen on Tuesday 20th June, wherever you listen to podcasts

23/05/2023

Change is as good as a holiday…

The Purpose Effect is almost 2! And as this baby becomes a toddler, it’s starting to assert it’s independence. Starting with a brand new look.

🎙️ New season begins 13th June.

27/03/2023

When I spoke to Radhika Mayani, founder of plantable stationary brand left_handesign , I was struck by how often she uses ‘organic’ language to talk about her business - she speaks of “sowing seeds of intention” and “ideas sprouting”.

It makes sense when you’re selling nature. But it also helps develop resilience when your business is about changing behaviour and encouraging all households and businesses to switch to zero waste or plantable stationary.

Tune in tomorrow to hear Radhika talk about building a business inspired by nature and when to embrace slowness.

🎧 Wherever you listen to podcasts or through the link in the bio

20/03/2023

Talking about building a purposeful, community centric business with founder Lucy Dunne this week.

Yes, you’ll get some great fitness and nutrition tips (did you know strength training can support gut heath?)

But you’ll also get some tips on how to do hard things. Motivation, or what Lucy calls “mental toughness” can be learned, and Lucy tells you how. She also talks about the importance of community, for developing mental toughness, but also in growing your business.

🎧 Tune in 21st March wherever you get your podcasts.

13/03/2023

is an entrepreneur who gives me hope for the future of business. While a full time engineering student, she’s founded 4 businesses (or “projects” as she prefers to call them) all with the goal of solving problems from food waste to access to healthcare.

In this episode, we’re talking about and how she and some classmates decided to turn unused bread, destined for landfill, into beer.

🎧Listen on Tuesday 14th March wherever you get your podcasts, or through the link in the bio.

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