10/06/2025
Insights from Mr. Shan Shedulvari: Navigating a 28-Year Musical Journey in the Age of AI
Mr. Shan Shedulvari, with over 28 years of experience in the music industry as an artist manager, lecturer, and music entrepreneur, offers a valuable perspective on sustaining passion and relevance in a rapidly evolving creative landscape.
In sharing his journey, Mr. Shan highlights that true longevity in the arts stems not only from technical mastery, but from an unrelenting curiosity and the ability to evolve with time. His career has been shaped by strong relationships with artists, a deep understanding of audience behavior, and continuous adaptation to new technologies and industry shifts.
One of the key points he raises is the growing role of artificial intelligence in reshaping music production, marketing, and distribution. For emerging talents, it is no longer enough to rely solely on raw ability or traditional training. Instead, they must develop hybrid competencies—combining creativity with digital literacy—to thrive in an AI-enhanced music economy.
Mr. Shan also addresses long-standing challenges in the industry, including inconsistent income, lack of structured employment benefits, and mental burnout among music and creative professionals. As we approach the decline of the traditional 9-to-5 job model by 2030, he advocates for more sustainable career frameworks—ones that provide flexibility, fair compensation, and mental well-being for freelancers and gig workers in the creative field.
Ultimately, his message is clear: the future of music depends not only on talent, but on adaptability, digital fluency, and an ecosystem that respects and supports the creative workforce.
Insights from Mr. Shan Shedulvari: Navigating a 28-Year Musical Journey in the Age of AIMr. Shan Shedulvari, with over 28 years of experience in the music in...