FranciswriterAd

FranciswriterAd "Odd"inary creative wiz who loves to break rules, ignite creative sparks, argue and hate to be normal. Who says Jack of all trades is master of none?

Not with Francis Yip. He's Jack of all trades, master of all with the gift of gab and Midas touch in writing. A creative director, journalist, host, book author, PR and event consultant, trainer, lecturer, actor and more. With about 30 years of branding experience and a armful of awards, what can you expect from Francis? Services beyond the call of duty.
* Branding in all forms.
* Creative concep

t development
* Copywriting and content writing - Digital Ads/Website/Above-and-below the line Advertising/Brand Campaign
* Company profile
* Scriptwriting (Social media video, Facebook live chat/forum, TV, radio, web)
* Editorial & Feature writing
* PR writing
* Slogan/Tagline
* Art Direction & Design
* Training (Branding, creative writing, journalism)
* Book writing
Pm Francis for more info...

30/07/2025

THE ONE ACADEMY: In my own lens (2017-2025)

I always consider The One Academy as my second home although I am merely a guest lecturer there. Simply because throughout my 8 years as a guest lecturer in The One Academy, I put my heart and soul in nurturing the young generation in a field that many considered tough - Copywriting.

Let the truth be told. I have never had any bad experience at all in this college although there did have one or two students with disciplinary issue. But it's manageable. So no big deal.

Anyway, when I first joined this College in 2017, my main motive is to give back what the community has given me - invaluable knowledge which I gained as a copywriter and creative director in the advertising industry.

If it weren't my mentors, those good, easy going or even the tough Creative Directors, I won't have my taste of success in this industry. Hence, when an ex-colleague, Teresa Chia approached me if I would like to be a guest lecturer in 2017, I accepted it with an open heart and mind because I just wanted to pass on my knowledge to the young generation. In a nutshell, giving back what the community has given me.

For the past 8 years, I have seen how students became easily vulnerable, crumbled under stress and pressure, and I have also seen some rose on occasion, turning from a slow learner into a smart student. Miracles did happen. In fact, during the COVID-19 pandemic, some wanted to quit learning but I went beyond the call of duty, giving them advice and counselling and it did help change their mind to be positive and be back in their game.

The joy of being a lecturer is not just seeing my students successful in life but to see a student who was once facing personal issues and disciplinary problems turning into a highly motivated and smart student.

There was once a Chinese-educated student lacking of confidence in copywriting ended up becoming the Top student in my class beating the other top English-educated student. How did she do it? Well, she came early in class before others and would always take the opportunity to seek my personal guidance in this subject.

Then there was a student who had a single mother calling me why I failed her son. I told her he often didn't turn up in class. He only submitted one Assignment but that caught my attention. It's brilliant. So when he resat the subject, I said to myself I must save this student and not allow him to go back to his old habit again. I told him that his mother cried on the phone knowing he failed his subject and how hard for her to earn money to put him in this College. That counselling session had changed his entire life. He became the top student in my class.

There were many other stories and each of them has a special place in my heart. It opens my eyes to see some students no matter how bad they are could be saved.

Believe me, I have helped these students to realise the importance of education here. Some were problematic because of family issues eg single mother, divorced parents, friends feud, boyfriend-girlfriend issues and etc.

No matter what, I made them see there's always a silver lining in every cloud ☁️🌨️ Not all hope is gone. They just need to think positive.

Today is my last day in the college. There won't be any Copywriting subject by itself in the Diploma side in the near future. So whether I will continue my other subject for the Degree side next year is still unknown until next year.

However, with a heavy heart and a smile on my face, today is the last day for my lecture with the Diploma students, and I will leave this place knowing my purpose have met in this wonderful college.

It was indeed a sweet experience to be able to lecture in both the Penang and KL campus as well as conducting Orientation workshop programme and Styling up workshop and even became a Judge for ESMOD, their fashion department although I am from the Advertising & Graphic Design Department.

And yes, not forgetting, winning the Best Dressed Male in their Annual Dinner two years ago.

If there's one thing I wish for my students, it is my hope that they will be successful in their career and life and remember there was once this tough lecturer known as Sir Francis Yip who crossed path with them and helped transform them.

Thank you to all my students for being wonderful and appreciative of my lectures. Thank you to the Management for having me from 2017 to 2025.

It's time for me to move on for something new, something bigger in life. Love to you all 💕💕💕💕💕💕

Adieu The One Academy. Hello to new beginning. 💕 💕 💕

26/07/2025

Thank you to iAuthors Club for inviting me to give a talk on "From Blank to Breakthrough: Francis Writer's Journey". In the past, I have conducted writing and branding workshops but never on my own personal journey of my career. Yes, I have 35 years of writing experience under my belt, but what is even more interesting is I have an illustrious career, from being a copywriter, journalist, creative director, actor, host, commercial film director to social media celebrity - Shopping Diva and Francis FashioniSTAR. So I live a colourful life and have so much to share. After all, writing is my blood, fashion is in my vein. Yea, call me I love glitz and glam, but I also love kicking axx and challenge myself to bring out the version of me 😊 Luckily, no one got hurt today 😂 but instead gain a dose of invaluable writing tips from me. Thank you once again to .

The world of "Advertising" in social media has reached a new high of unethical practice. I saw this Ad content of a trad...
05/03/2025

The world of "Advertising" in social media has reached a new high of unethical practice. I saw this Ad content of a trading company using Anwar and famous Bloomberg correspondent, Haslinda Amin. The entire interview write-up is FAKE. Worst, this Ad will definitely tarnish the image of our Prime Minister, Anwar. If you miss the "Ad" word on the top right of the article, you may even think this is real. In the past, we have seen how these scammers or "money game" companies used famous personalities eg Tony Fernandez and tycoons like Tan Sri Jeffrey Cheah in their ad without the approval of the personalities. Well, this one which just appear on Twitter has certainly crossed the line. Time for Ministry of Digital to take action on these fake ads. 🙏

https://x.com/VanaLily/status/1897313930596508030?t=E8ukbzpIq2DNo9eh7w0U4A&s=19

27/08/2024

Conducting "Presentation & Writing Masterclass" to 50 selected students of Foon Yew High School in Kulai, Johor. The school is the biggest Chinese independent school in Malaysia with over 5,000 students on a massive 30-acre land. The students honed their Public Speaking skills and demonstrated their oratory ability in impromptu speech and Oprah Winfrey-style Talk Show. On the other hand, they learnt about Creative Writing skills. Well, all of them were marvelous and of course, everyone had a door gift too - beautiful graphic post cards sponsored by The One Academy College. And 3 lucky students were presented with 3 amazing prizes - specially published books on designs. Well, the trip to Johor is worthy. I received over 90% Excellent and Good feedback response on the Google Feedback Form. More trainings to come. Stay tuned.

Feeling blessed to see my workshop for the fashion students is acknowledged well by ESMOD The One Academy 💕 💕💕
22/07/2024

Feeling blessed to see my workshop for the fashion students is acknowledged well by ESMOD The One Academy 💕 💕💕

I am back on the training game. Explore the latest trends in the field of Communication, particularly the use of generat...
16/07/2024

I am back on the training game. Explore the latest trends in the field of Communication, particularly the use of generative Artificial Intelligence (AI) tools for effective communication. For my part, I will train you how to unbox solid ideas and turn the wizardry of writing by combining the best-in-technology and human mind. These include using Chat GPT Prompt effectively for copywriting, content writing, news writing and more.

Advancing Communication with
Gen AI Tools Master Class.
Date: 7 & 8 August 2024
Time: 9:00AM - 5:30PM
Venue: Citrine One Group Training Centre, Unit 9-9, Mercu Aspire, KL Eco City, No.3 Jalan Bangsar, 59200 KL.

This program is registered with HRDC. Don't miss this opportunity – registration is limited to only 20 seats! Register now to enjoy a 30% discount for early bird registration before 26 July 2024
Advancing Communications with Gen AI Tools.

Pm me or register now here:
https://www.citrine.com.my/advancingcommunicationwithgenaitools-registration

23/01/2024
Finally for the first time, my article is published in the renowned The CEO Malaysia magazine after I attended a US-base...
21/12/2023

Finally for the first time, my article is published in the renowned The CEO Malaysia magazine after I attended a US-based MLM company, Calerie Life Summit recently. Enjoy reading.... 💕

Malaysia was recently selected by a global direct selling stem cell firm to host its international delegates summit - signalling the likely entry of another wellness-based corporation into the lucrative local market of wellness.

26/08/2023

Joanne Kam, a prominent figure in Kuala Lumpur nightlife, requires no introduction. I had the privilege of conducting an hour-long interview with her and witnessing a preview of her upcoming show, "Kam My Way: A Journey of 30 Years of Comedy," marking her 50th birthday.

Focus Malaysia has just published my latest article on an event which I attended recently. Those who want to get connect...
20/05/2023

Focus Malaysia has just published my latest article on an event which I attended recently. Those who want to get connected with me to discuss on how I can help in boosting your brand, please pm me.


The Oscar fever is over but the award season continues to generate a lot of buzz with the first Malaysia Industry Awards (MINDA) set to take place on Aug 8 at the Berjaya Times Square Hotel in Kuala Lumpur.

Everyone's been working very, very hard. We fight for survival. But today it is time to just take a step back and relax....
01/05/2023

Everyone's been working very, very hard. We fight for survival. But today it is time to just take a step back and relax. The fight starts again tomorrow 😂 Happy Labour Day. Have a break or go break a leg. 😂

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