The Maverick Cheesecake

The Maverick Cheesecake 🧀 Classic New York Cheesecake
Smooth, creamy but not heavy. Tastefully simple✨

Founded by an Ex-CFO. Starting from zero.

I test, I learn, I share.

🧀 经典纽约芝士蛋糕
顺滑,浓郁却不腻。
一口就是纯粹的美味✨

Ex-CFO。
从0开始,用真实实验与分享,带你少走弯路。

27/03/2026

Some moments are small.

Not birthdays, not celebrations,
but just a random craving
a short catch up,
or a quiet night to yourself.

That’s why I made these 3” cheesecakes.

Small, but enough to make a moment feel a little better.

Right now:
Pick any 3 for RM48
(Strawberry / Blueberry / Original)

DM to order.

A small mini New York-style cheesecake discovery in PJ.Creamy, balanced, and not overly sweet.Perfect for an afternoon t...
07/03/2026

A small mini New York-style cheesecake discovery in PJ.

Creamy, balanced, and not overly sweet.
Perfect for an afternoon treat or a small celebration.

Available in 3-inch mini cakes
• Original
• Strawberry
• Blueberry

📍 Ara Damansara
DM to order

I’ve watched her go through therapy after therapy.So when she said that, I felt something shift in me.Cancer is a journe...
11/02/2026

I’ve watched her go through therapy after therapy.
So when she said that, I felt something shift in me.

Cancer is a journey I’ve experienced closely in my own family.
I know how heavy this path can be.

Other than prayers,
this time I could send something else,
something made with my hands.

Yesterday, she shared that she’s finally cancer-free.
I got goosebumps.

Some cakes don’t mark an ending.
They witness the fight.

For the Lunar New Year,a cheesecake designed to be shared.6-inch classic cheesecake,finished with 8 mini Chinese New Yea...
10/02/2026

For the Lunar New Year,
a cheesecake designed to be shared.

6-inch classic cheesecake,
finished with 8 mini Chinese New Year–themed chocolates,
each one made to mark the season.

Limited to 8 cakes only.
Pre-order basis.

A quiet centrepiece
for gatherings around the table.

A small Valentine’s cake,made for one simple reason - to be given.4-inch classic cheesecake,topped with a handcrafted lo...
10/02/2026

A small Valentine’s cake,
made for one simple reason - to be given.

4-inch classic cheesecake,
topped with a handcrafted love chocolate.

Limited to 7 cakes only.
Pre-order basis.

Available for collection or delivery on 13 and 14 February.

I bake one kind of cheesecake,and I bake it the same way every time.Small-batch.New York–style.Creamy, balanced, not too...
09/01/2026

I bake one kind of cheesecake,
and I bake it the same way every time.

Small-batch.
New York–style.
Creamy, balanced, not too sweet.

It’s made whole,
meant to be shared,
and designed to sit comfortably
wherever people are properly hosted.

Available in 4”, 6” and 8”.

Funny how things work sometimes.Just a few days ago, I was thinking:“Is there a simple way to introduce my cheesecake to...
16/12/2025

Funny how things work sometimes.

Just a few days ago, I was thinking:
“Is there a simple way to introduce my cheesecake to more people?”

Yesterday, I received an enquiry, and it turned out to be a customer who lives in the same condo as me.

No pushing.
No hard selling.
Just focusing on making good cake and sharing honestly.

Maybe this is the law of attraction at work.
When the intention is clear, the right people find you.

有时候事情真的很奇妙。

前几天我还在想:
“有没有什么方式,可以把我的 cheesecake 介绍给更多人?”

结果昨天就收到一个 inquiry,
而且超巧, 对方竟然跟我住同一个 condo。

没有 push。
没有 hard sell。
就只是好好做蛋糕,真诚分享。

可能这就是所谓的吸引力法则吧。
当你的 intention 很清楚,
该出现的人,自然就会出现。

心很感恩。

16/12/2025

Starting from RM0, let’s see how long it takes me to earn my first RM10,000.
No team, no investors.
Just one oven and a little bit of faith.

从RM0开始,看我多久赚到RM10,000。
没有团队,没有投资人。
只有一台烤箱,和一点点信念。

I learned something this week: “when you focus deeply on one thing, the universe sends support”I’m someone who focuses o...
02/12/2025

I learned something this week:
“when you focus deeply on one thing, the universe sends support”

I’m someone who focuses on one thing at a time.
Once I go in, I go all in.
Sometimes it’s my strength, sometimes my weakness.

When my cousin suggested, “Mave, Christmas is coming, try a Christmas version,”
I honestly didn’t know how the cake should even look.

My aesthetic sense? Not great.
So my girlfriend accompanied me to source, compare, and finalise the details I couldn’t see.
Friends and family checked in, offering help in areas I didn’t even expect.

And the surprising part?
People started ordering without even seeing the design.
They trusted before seeing.

That’s when it hit me: once you give your full focus to something, momentum, clarity, and the right people start appearing.

No, I’m not where I want to be yet.
But I can feel I’m on the way, simply because I’m moving with full focus.

If you’re waiting for everything to align first …… don’t.
Focus, start, and let the universe meet you halfway.

From CFO to Cheesecake — documenting my journey honestly. 💛

———

我最近学到了一件事:
“当你全心专注做一件事时,宇宙就会开始给你支持”

我是那种一次只能专注做一件事的人。一旦投入,我就很难想别的。
有时候这是我的优势,有时候也是我的弱点。

当我表姐建议我说:“Mave,圣诞节快到了,试做一下圣诞版本吧。”
说真的,我完全不知道圣诞蛋糕应该长什么样。

我的手工创意?还是算了吧。😂
所以我女朋友拉上我一起去找、去比较、去定下那些我看不到的细节。
家人和朋友也突然来找我,提供一些建议和帮助。

最让我意外的是:有些顾客在还没看到成品之前,就开始下单了。😮
那一刻我明白了:当你把全部专注放在一件事上,对的人 事 物 就会开始出现。✨

我距离理想还有很远。
但我能感觉到自己正在走在正确的路上。

如果你也在等所有事情“完美了”才要开始 …… 别等了。
先行动,宇宙会在途中来接你。

一个 ex-CFO 的如实记录 💛

If you love clean, comforting flavours (not jelak),you might enjoy this cheesecake that’s smooth, creamy, but not heavy....
30/11/2025

If you love clean, comforting flavours (not jelak),
you might enjoy this cheesecake that’s smooth, creamy, but not heavy.

Made fresh in small batches with premium imported cream cheese.

Pre-orders open.
DM to order. 💛

顺滑绵密、不甜不腻。
清爽口味的经典芝士蛋糕。

进口奶油芝士小批量制作。
私讯下单 💛

30/11/2025

我裸辞那天,没有特别的原因。
只是意识到:
我已经太久没有感受到生命本来的样子。

那些年的忙,让我以为自己很努力,
但其实我只是迷失了。
忙着成为别人眼中的样子,
却忘了问自己:
“我喜欢什么?我想怎么活?”

离职后,我终于感受到久违的安静与踏实。

原来我想要的不是成功,
是生活。

而芝士蛋糕,是我找回生活的起点。

欢迎来到我的新开始。
这里是 The Maverick Cheesecake。

Address

Petaling Jaya

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