FOR IMMEDIATE RELEASE
NEW INNOVATIVE PODCAST RADIO STATION IS COMING TO DELTA
Delta B.C. Oct. 24, 2022-Allan Holender , a veteran innovator in the broadcast industry, and one of the original owners of C-ISL 650 in Richmond will be launching Canada’s first ALL Podcast Radio Station in Delta. DELTA PODCAST RADIO .COM is the latest and newest hybrid in the radio industry that meets the challenge
of having an independent hometown radio station, without the need of a CRTC license, broadcast tower, radio frequency, building, equipment, and staff. After successfully creating two community online radio stations in the Okanagan, Holender feels the time is right to bring the concept to the Lower Mainland. His success in those communities, was due to what’s known in the industry as ”narrowcasting”. Narrowcasting, he explains , " is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large". By focusing on the development of locally produced merchant podcasts, with hosts known to the community, he fostered a relationship between radio and local merchants in the two communities.These “hyperlocal" podcasts ranged from a gardening show, wine show, and health and fitness. Local events were highlighted in a weekly “Around the Town” segment ,as well as an arts and entertainment podcast. One thing that was missing, says Holender, was coverage of the local amateur sports scene. That part of the equation will be covered at his new station, by Delta’s Steve Erickson, who will be the station’s new Sports Director. Sportswave Productions is owned and operated by Steve Erickson who has a long standing career within the broadcasting and refereeing for Minor League Sports in BC and across Canada. Steve is recognized by his peers, associations, communities and colleagues for his endless contributions to multiple Amateur Sports within the Lower Mainland. Steve was Volunteer of the Year Award by the Delta Chamber of Commerce in 2015 and inducted into the Vancouver Canadians Baseball Hall of Fame in 2017.He was also recognized by Ravi Kahlon, BC’s MLA Minister in September 11, 2017. Due to the low operating costs of a podcast radio station, as opposed to a terrestrial radio station, Holender says, "local merchants will benefit with very affordable advertising rates". We are not owned by a major broadcast conglomerate as part of a chain of radio stations , that governs our rates. As a matter of fact, our approach is different when it comes to radio sales. We want to build relationships in the community we serve. So whether you are a merchant, freelancer , solo entrepreneur and/or small business owner in Ladner, Tsawwassen or South Delta, we want you as a community business partner, not just another sale. Every business has a story, and so we want you to tell our listeners that story". Delta Podcast Radio is an Independent, Free Range , Organic Online Radio Station Without Harmful Additives- Like Commercials !! We are Commercial Free and Pollution Free (No Car is Required). WHY PODCAST RADIO?
• Podcasts Are Now Top Platform For Consuming Spoken Word/Personality Audio.
• In 2014, the share of time spent listening to “Personalities/Talk Shows” was: AM/FM Radio 74%, Podcasts 12%, All others 14%. The numbers in its most recent update for the second quarter of 2022 show a surprisingly different picture: AM/FM Radio 39%, Podcasts 41%, All others 20%.“In a relatively brief period of time, listening to this category has been transformed, and for the first time more listening to Personalities/Talk Shows goes to Podcast. WHAT’S THE STATION FOCUS?
• The station’ s focus will be on Hometown News, Local In Depth Sports , Interviews and live broadcasts of amateur sports venues, and a heavy emphasis on the arts and culture . But most importantly, station owner Holender says, is " the recognition of the distinct nature of each community. From the Village of Ladner to the beaches of Boundary Bay. From fishing to farming you’ll love what we have in store. Stay tuned!"
WHAT ARE SOME OF THE FEATURED MUSIC PODCASTS?
• A sampling of the starting lineup of curated music podcasts which will appeal to the 55 plus demographic who grew up with radio. Everything from Jazz to the Blues , Music of the 40’s, Big Band , Forever Fifties , Rock and Roll and the sound track of the 60’s., hosted by veteran radio personalities from around the world. It’s the JukeBox of Your Life. There’s even a special ALL ELVIS show “Blue Suede Connection”. WHAT ARE SOME OF THE SPOKEN WORD PODCASTS?
• Until local podcasts are created, the station will broadcast Conscious Conversation podcasts including; actor Alan Alda (Clear and Vivid), Peter Bowes on Mastering Aging , Dr. Mark Hyman, on Natural Health & Wellness, Jennifer Kolari on Connected Parenting, and David Remnick hosting the New Yorker Magazine Hour. Holender calls it “ Radio For The Intelligent Optimist”.
• For the Boomers plus, there’s nightly programs that will evoke memories of when they went to bed with the radio on, or after dinner by the living room fireplace, listening to old time radio , like Jack Benny and Milton Berle. It’s the memories and the music that will generate a great warm and fuzzy feeling just in time for at home winter listening and the holidays. We hope to encourage residents in retirement homes to access the web and listen, and seniors who feel isolated. IS THERE A SPECIAL OPPORTUNITY FOR LOCAL MERCHANTS TO ADVERTISE?
• Delta Podcast Radio is offering local merchants the maximum amount of exposure for the least amount of marketing dollars.
• The number one INTENTION from now till Christmas is to get local customers to shop at local stores.
• To help local customers get to know their local merchants, Delta Podcast Radio is offering store owners a special Pre-Christmas package .
• “TELL US YOUR STORY” PRE-CHRISTMAS PACKAGE - is being offered for a limited time from now till Dec. 24th. at a one time rate of $99 . For more details and to have your story told in your own words during their beta test period beginning November 4th E-Mail Allan at [email protected] or Call/Text 604.916.5204. for instant booking. This is a limited offer of 50% off their standard rates in January.
• All members of any chamber of commerce receive an automatic 10% discount. WHEN CAN WE START LISTENING?
• While still in a beta phase, the station is inviting you to a special free 24x7 live stream beginning Friday November 4th at 4:00 p.m., that will continue through Xmas, until the official station launch in January 2023. You’ll find the LISTEN LIVE link on their page. www.facebook.com/deltapodcastradio along with a listing of the shows and hosts. Media Contact:
Allan Holender
General Manager
Delta Podcast Radio
604.916.5204 (Cell/Text)
[email protected]
