22/02/2024
Marketing a new products or services in today’s highly competitive environment can be a challenge to any new or old business. The volatile conditions of the market and a highly informed choice for customers make it a specialized tasked to position your brand for both maximum visibility and enhanced respect amongst customers.
Users With Access to Internet Worldwide
Today, the number of internet users worldwide has risen to over 5 billion people – a number that represents 63% of the world’s population. Social networks have gained unique ground in the digital world, creating new spaces for communication and exchange among friends and family.
Over the last several years, the number of users who joined social media platforms has been around 14 new users per second – that’s 424 million each year.
The global growth of social media has been largely driven by the increasing prevalence and accessibility of mobile devices. This has revolutionized internet use, making global connectivity something that is easily accessible for people with mobile phones.
The connectivity enabled by mobile devices also makes internet use a favourite recreational pastime for users. This is demonstrated in usage time data. Users spend more time on mobile devices than watching live television, which was a favourite pastime previously.
The Importance of Social Media for Sales:
Nearly half of all social media users between 16 and 64 confirm that they use social media to seek out information related to brands. One third affirm that their main reason for using social media is to get inspired to do or buy things. This makes having a digital presence essential for companies, businesses, organizations, etc.
This way of using social media opened up opportunities for businesses to find new ways to advertise and impact potential customers.
Social networks make it possible to segment or select specific users, meaning, you can set up different audiences based on different profiles, with the ability to select based on gender, age, location, interests, and other details. Doing so allows you to deliver Ads more precisely and thereby optimize your advertising budget. Any money invested will have a clear purpose.
Having a social media presence also gives brands the chance to tell their story and build their reputation – in other words, earn a sport in the minds of consumers.
It’s important to understand the power of persuasion and communication that social media makes possible, in order to use these platforms in a way that not only serves a company or business, but also the population as a whole.
