03/02/2023
If you’re using Instagram to boost your business, you’ve got the right idea. It’s one of the top two social media apps in Nigeria today.
The next step for turning your IG presence into undeniable results is simple: start building your Instagram engagement.
Instagram engagement includes all of the ways that users can interact with your content — through likes, comments, shares, and saves. When engagement is strong, this means that your audience may feel enough of a connection with your brand to make a purchase.
Heightened engagement can even help your content get prioritized by the Instagram algorithm, which means you’ll continually reach more and more of the right people who would be interested in your brand.
Having a large number of followers alone doesn’t guarantee a high engagement rate. To activate your following, you should focus on building an active community of people who are loyal to your brand.
These few tips in the slide above, if followed daily, consistently increases your chance of engagement and gives you the opportunity to be one of the most searched brands.
What other way do you think one can increase engagement on Instagram?
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