Sam Idogun CRO

20/02/2023

Dear Business Owner,


PREVENT THE SUDDEN DEATH OF YOUR BUSINESS WITH "NO FREEBIES" POLICY!


As a Nigerian entrepreneur, I know how difficult it can be to strike a balance between personal relationships and business.


We are taught to always help our friends and family members, even if it means giving our products and services for free.


But let me tell you, this is a dangerous mindset that can lead to the downfall of your business.


I've seen too many examples of people taking advantage of their personal relationships with entrepreneurs to get freebies.


Maybe it's a close friend who asks for a discount, or a family member who expects your services for free.


It's important to remember that these requests, if granted, can be detrimental to your business.


You can't sustain a business if you're giving away your products or services for free all the time.


That's why it's important to implement a "no freebies" policy in your business.


Yes, it may be difficult to say no to your loved ones, but it's necessary for the success of your business.


A smart entrepreneur doesn't mix business with pleasure, and neither should you.


Here are three steps to implement this policy in your business:


1. COMMUNICATE YOUR POLICY CLEARLY: Let your friends, family members, and even your church members know that you have a business to run, and you can't give away your products or services for free. Explain the importance of paying in full, and how it helps you sustain your business.


2. OFFER DISCOUNTS, NOT FREEBIES: If you want to help out a loved one, offer them a discount instead of giving them your product or service for free. This way, they still get a benefit, but you're not losing out on income that your business needs to survive.


3. STICK TO YOUR POLICY: It can be tempting to make exceptions for certain people, but it's important to stick to your policy. If you give in to one person, others will expect the same treatment. Remember, your business needs to make money in order to survive and thrive.


For example, let's say you run a catering business, and your church members are always asking for discounts on your services.


Instead of giving in to their requests, offer them a small discount if they refer other paying customers to you.


This way, you're still helping them out, but you're not losing out on income that your business needs to succeed.


As a smart Nigerian entrepreneur, you shouldn't entertain parasites in your business.


Make it clear to your friends, family members, and church members that your business is a separate entity, and they should pay in full for your products and services.


Stick to your policy, and offer discounts instead of freebies when you want to help out a loved one.


This way, you can build a successful business without compromising your personal relationships.


I just say make I share with you!


Cheers!!

10/02/2023

Dear Business Owners,


ADAPT TO CHANGE AND MAKE MORE SALES & CUSTOMERS OR DIE WITH YOUR RIGIDITY


Last Thursday, my wife went to the market to make some purchases for the family.


To her surprise, most of the traders were refusing to accept bank transfers.


This was a big problem as it was difficult for her to purchase essential items like tomatoes, fish, meat, yam, garri, and more.


The only option she had was to withdraw money at a 20% loss or pay NGN 2,000 for every NGN 10,000, which was not a feasible option but she had no choice.


However, yesterday was another market day and the report she brought was encouraging.


Virtually all the traders are now accepting bank transfers and some even have their own POS machines.


This shows how the market is adapting to the changing times and trends courtesy of the CBN cashless policy.


The lesson for all business owners here is simple.


Don't let your business crumble like Nokia because you failed to align and adapt to the trends.


In today's fast-paced world, it's important to keep up with the latest technology and trends to remain competitive.


If you don't adapt and embrace the latest technology, you risk losing out on potential customers to your competitors who have embraced these changes.


Staying ahead of the curve is crucial for the success of any business.


Don't let yourself fall behind and lose out on sales to your competitors.


Embrace the change and keep your business relevant and competitive in today's market.


I just say make I remind you!


Cheers

26/01/2023

Dear Business Owner,


HOW TO HANDLE SALES REJECTION WITHOUT CLOSING THE CONVERSATION


I know all too well the feeling of rejection. It's something that comes with the territory, but it doesn't have to be the end of the conversation.


The best salespeople are those who can turn a 'no' into a 'not yet.'


Imagine you're a salesperson for a new luxury car brand.


A potential customer walks in, takes a look at the cars on display, but ultimately says they're not interested in buying.


A less experienced salesperson might take this as a final answer and move on.


But a true pro knows that this is just the beginning of the conversation.


Instead of giving up, you ask the customer why they're not interested.


Perhaps they're concerned about the price, or they're not sure if the car will fit their needs.


By understanding their objections, you can address them directly and provide solutions that turn their 'no' into a 'not yet.'


Another relatable example is a Printing and Publishing Solutions Company 2020Plus, a salesman is trying to sell a Roll-up Banner, the customer is not ready to make a decision because of the mock-up design.


Instead of giving up on the customer, the salesperson provides information on the option of FREE Redesign.


This information can change the customer's mind and turn their 'no' into a 'not yet.'


In any business, rejection is a part of the process, but it doesn't have to be the end.


By being persistent and understanding the customer's needs, you can turn a 'no' into a 'not yet' and ultimately close the sale.


I just say make I share with you!


Cheers!!


Idogun Sam Idogun
CMO,

13/01/2023

Dear Business Owner,


USE TESTIMONIAL MARKETING TO SELL OUT YOUR PRODUCTS AND SERVICES FAST.


Are you looking to improve your marketing efforts as a Nigerian Business owner?


Look no further than the power of testimonials.
Testimonials is a crowd puller anytime.


Learn to apply this testimonial principle to your marketing Arsenals.


By sharing the positive experiences of others, you can effectively communicate the value of your products or services.


Here are 3 action steps for implementing testimonials in your marketing strategy:


1. Gather real, authentic testimonials from satisfied customers.


2. Use these testimonials across all of your marketing platforms, including your website, social media, and email campaigns.


3. Continuously collect and showcase testimonials to keep your marketing fresh and effective.


Don't just take my word for it, try it out for yourself and see the difference it can make.


I just say make I share with you!


Cheers!!


Idogun Sam Idogun
CMO,




PS: Join our FREE TRAINING on SALES and MARKETING for Small Businesses. https://chat.whatsapp.com/IBqC7UOsJKrBuyMov6VuRG

06/01/2023

Dear Business Owner,


INVEST IN MARKETING AND ADVERTISING TO GROW YOUR BUSINESS FASTER


As a business owner, I know firsthand how important it is to constantly be thinking about marketing and advertising strategies.


Without them, it can be difficult to attract new customers and keep the ones you already have.


One great example of this is Digital Press, When we first started out, we had a small budget for marketing and relied mostly on word-of-mouth to attract new customers.


However, once we implemented targeted advertising campaigns on social media and invested in building a strong brand image, our sales skyrocketed.


Don't make the mistake of thinking that marketing and advertising aren't necessary for your business.


Investing in these strategies can help you stand out in a crowded market and attract the right customers.


Plus, with the right approach, you can see a significant return on your investment. Trust me, it's worth it!


I just say make I tell you!


Cheers!


PS: Join our FREE TRAINING on SALES and MARKETING for Small Businesses. Join: https://chat.whatsapp.com/IBqC7UOsJKrBuyMov6VuRG

04/01/2023

Dear Business Owner,


LEARN FROM THE CUSTOMERS WHO DIDN'T BUY FROM YOU.


To win new customers, you have to learn to listen to the customers who didn't buy from you.


When people indicate that they bought from a competitor, ask them WHY?


You are not asking to argue with them. You are asking to learn from them.


Find out why they chose your competitors over you.


Listen carefully to what they say and you'll get some good tips on how to improve your business.


In every business, we can learn from mistakes. It takes courage to ask people what you did wrong.


Such feedback could be some of the most valuable information you need to improve your business.


How often do you ASK for feedback from customers?


What did you do with the information provided?


What adjustments did you make to your Product, Service or Procedure?


I just say make I remind you!


Cheers!!

03/01/2023

Dear YOU,


3 ONLINE HUSTLES THAT CAN TAKE CARE OF YOUR MONTHLY EXPENSES AS A NIGERIAN WORKER WHILE YOU SAVE YOUR SALARY FOR INVESTMENT


Are you tired of living paycheck to paycheck as a Nigerian worker? Are you looking for ways to boost your income and save more money for the future?


One option is to start an online hustle. With the internet and social media, it's easier than ever to turn a hobby or skill into a profitable side business.


Here are three online hustles that can help you take care of your monthly expenses while you save your salary for investment:


1. SELL PRODUCTS ON SOCIAL MEDIA. If you have a knack for creating or sourcing unique products, consider setting up a shop on social media platforms like Instagram or Facebook. You can sell physical products like clothing, accessories, and home decor, or digital products like ebooks, printables, and courses. The key is to find a niche market and provide excellent customer service to stand out from the competition.


2. OFFER FREELANCE SERVICES. Do you have a skill that others are willing to pay for? Whether it's writing, graphic design, photography, or social media management, you can use websites like Upwork and Fiverr to find clients and offer your services on a freelance basis. This can be a great way to earn extra money on the side while still having the freedom to set your own schedule.


3. START a YOUTUBE CHANNEL. If you have a passion for creating content and sharing your knowledge or experiences with others, consider starting a YouTube channel. You can create videos on a variety of topics, from cooking and DIY projects to personal finance and travel. As your channel grows, you can monetize your videos through ads, sponsorships, and merchandise sales.


By starting one of these online hustles, you can generate additional income to cover your monthly expenses and save your salary for investment.


It may take some time and effort to get your business off the ground, but the rewards can be well worth it.


Whether you're looking to pay off debt, save for retirement, or pursue a new opportunity, these online hustles can help you achieve your financial goals.


I just say make I share with you!


Cheers!!

02/01/2023

Dear YOU,


Don't let the size of your opposition hold you back from reaching your full potential.


A ripe mango shouldn't pray against stones and neither should you.


Keep pushing forward and don't let distractions stand in your way.


Remember, the size of your opposition determines the size of your destiny.


Success is for those who refused to quit.


I just say make I motivate you!


Cheers!!

02/01/2023

Dear YOU,


SEEK DIVINE DIRECTION AS YOU SET GOALS


Happy New Year once again! As we begin this new year, it's important to remember to set goals for ourselves.


But it's even more important to make sure those goals align with God's will for our lives.


In Habakkuk 2:1, it says "I will stand upon my watch, and set me upon the tower, and will watch to see what he will say unto me..."


Let's take some time this year to seek God's face and ask for His divine direction in our goals and pursuits.


Don't lean on your own understanding because there is God's factor in all human endeavours.


Have you asked the Lord about His plans for you this year?


If not, there is still time to do so!


I just say make I remind you!


Cheers!!


Idogun Sam Idogun

27/12/2022

Dear YOU,


FOLLOW PERSON WEY KNOW ROAD


Imagine you post a 3 minutes video on your TL and just about a day, you garnered nearly 9 million views?


That is exactly what Mrs Ngozi Nnanta is doing.


The only thing she posts is food: cooking different delicacies.


She has millions of followers especially women learning how to cook better from her.


She knows and understands the numbers game.


You can follow her personal handle here: https://www.facebook.com/ngozi.okohchigbundu?mibextid=ZbWKwL


Or simply search and follow Joyful Cook.


In 2023, I am sold out for the numbers game.


I just say make I share with you!


Cheers!!

25/12/2022

Dear YOU,


IT'S A NUMBER GAME


When it comes to the numbers game, there are many people that understand the art or the science of numbers.


They know how to connect with the audience and engage them meaningfully.


Emeka Nobis, Nelly Agbogu, Chioma Ifeayi Eze, Akeju, Kufre Carter, Stephen Akintayo and Mute Efe are some of the people with results.


Another leader you should follow as someone who understands the numbers game is Elder Prince Obi....


You can follow him here: https://www.facebook.com/PrinceSopuru.Obi?mibextid=ZbWKwL


He has a community of over 6 million members. This is massive on all fronts.


Don't joke with your numbers game in 2023. That's where the money is hidden.


Consistently grow and feed your audience with Rich contents and in no time, the reward will show.


I just say make I share with you!


Cheers!!


Idogun Sam Idogun

25/12/2022

Dear Business Owner,


USE the BEST MARKETING and SALES STRATEGIES


When it comes to marketing and sales, one Bible story I like most is the strategy Gideon used in selecting his army.


Gideon knew that in order to defeat the enemy, he needed a strong and strategic army.


Just like in marketing and sales, it's important to carefully select the right tactics and team members to achieve success.


Marketing is all about attracting and retaining customers through targeted campaigns and messaging.


It's about understanding the needs and wants of your audience and creating a brand image that resonates with them.


On the other hand, sales is about converting potential customers into paying ones through personalized and persuasive communication.


It's about understanding the product or service you're selling and being able to effectively communicate its value to the customer.


Just like Gideon selected only the strongest and most strategic soldiers for his army, it's important to carefully select the right marketing and sales strategies and team members to effectively reach and persuade your audience.


Don't underestimate the power of a well-planned and executed marketing and sales strategy – it can make all the difference in achieving your business goals.


To gain more insights, join the wait list for my Book: "SALES and MARKETING for SMALL BUSINESSES: A No-Nonsense Guide to Boosting Your Business Sales and Profits"


This book will be ready for PreOrder from the 14th January, 2023 for just #1000 but would be sold #5000 after release.



Join the wait list here: https://chat.whatsapp.com/DFjFLKNGdy3IXCfi2IV8W9


I just say make I share with you!


Cheers!!



CMO, 2020PLUS

WhatsApp Group Invite

25/12/2022

Dear Business Owner,


Are you tired of struggling to get your business off the ground?

Are you tired of pouring time and money into marketing efforts that just aren't paying off?

Look no further!


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This comprehensive and easy-to-follow guide is designed for anyone looking to increase their sales and profits, whether you're a seasoned business owner or a beginner.


With straightforward, practical advice and a wealth of tips and techniques, this book will teach you everything you need to know about sales and marketing.


From understanding your target market and creating a marketing plan, to closing the sale and building customer loyalty, this book has it all.


You'll learn how to:

🩸Identify and target the right customers

🩸Develop a marketing plan that works for your business

🩸Create compelling sales presentations

🩸Use social media and other digital marketing tools effectively

🩸Nurture relationships with customers and turn them into loyal advocates


Don't let your business struggle any longer.


Get a copy of "Sales and Marketing for Small Businesses: A No-Nonsense Guide to Boosting Your Business Sales and Profits" for just #1000 instead of #3000 and take the first step towards building a successful and a profitable business.

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24/12/2022

tip: Start by understanding your target audience. Who are you trying to reach with your marketing efforts?

24/12/2022

Dear YOU,


ARE YOU CALLED or YOU ARE CHOSEN?


"The Bible teaches us that "many are called but few are chosen."


In the world of business, this is a great reminder of the importance of standing out from the competition.


When it comes to marketing and sales, it's important to understand the difference between the two.


Marketing is the MESSAGE that ATTRACTS the ATTENTION of MANY. (The MANY Called)


Sales on the other hand is the PROCESS that LEADS the FEW to make the PURCHASE. (The FEW Chosen )


Marketing is all about attracting and engaging potential customers through various tactics and strategies.


It's about creating awareness and interest in your product or service.


On the other hand, sales is about closing the deal and making a purchase.


It's about converting potential customers into actual paying customers.


Both marketing and sales are important for any business, but it's crucial to understand their distinct roles and how they work together to drive success.


I just say make I share with you!


Cheers!!




CMO,