06/04/2026
She called me and said: “Ibro, I want to do a USA tour. 4 cities.”
I smiled. Then quietly panicked.
How does a baking tour even work in America?
But that’s the thing about Tabi, she is one of the UK’s top bakers, and she loves her dreams too much to leave them as dreams. She acts. Fully. Immediately.
So we got to work.
We built a strategy. Set up a planning committee. Packaged her expertise into an experience worth travelling for, at $1,200 a ticket.
Atlanta. Orlando. Houston. Jersey City.
Every seat sold out before she landed.
I have worked with clients who want you to perform magic on their behalf. Tabi was different. She showed up, trusted the process, and did the work.
That combination, a great offer, a clear strategy, and a client who believes in herself, is unstoppable.
We are going fully global next.
And this is just the beginning.
