
08/04/2025
Not Every Trend is Yours to Hop On. Here’s Why!!
Trends are called trends for a reason. They come and go, sometimes lasting only a few days, other times shaping how we create content for weeks.
As a social media manager or content creator, it’s easy to feel the pressure to jump on every single one. But the truth is, not every trend is meant for you.
Some trends align with your brand voice, your audience, or your industry. Those are the ones that make sense to hop on. Others might look fun or go viral quickly, but they have no real connection to what you do or who you’re trying to reach. In those moments, it’s perfectly okay to sit it out.
Understanding trends is part of the job. You have to be aware, stay alert, and be ready to move when the time is right. But even more importantly, you need to know why you’re moving.
Some trends can be adapted to your niche,you can tailor them to suit your industry or create your own version of the conversation. And sometimes, the best decision is to let a trend pass by, especially when it doesn’t align with your goals or brand positioning.
There are also people who don’t just follow trends, they create them. They pay attention to what’s happening, then lead with original ideas that spark relevance within their space. That’s the power of intentional strategy.
So before jumping on the next trending audio, meme, or challenge, ask yourself:
- Does this truly fit my brand?
- Can I remix it in a way that speaks to my audience?
- Or is this one of those trends I can respectfully ignore?
Not every trend is for everyone. And knowing the difference is where the real skill lies.