27/08/2026
I'm always a fan of simplicity. In business, please make it EASY for people to buy from you.
Your marketing message should be simple, direct and easy to understand.
Because, your customer shouldn't need to sit down with a dictionary before understanding what you're selling.
Ambiguity doesn't sell... Simplicity sells.
Imagine a food vendor saying:
“We provide exceptional culinary experiences crafted to satisfy your gastronomic desires.”
Oga, what are you selling?
Why not simply say:
“Hot jollof rice, chicken and plantain. ₦4,500. Delivery available. DM to order.”
Simple.
I understand what you're selling, I know the price, and I know what to do next.
Same thing with a zobo vendor.
Instead of:
“Experience our refreshing, naturally infused beverage specially crafted for your enjoyment.”
Abeggg.
Just tell me:
“Cold, chilled zobo. 1 litre = ₦2,000. Perfect for your office, home or small events. DM to order.”
I don't need to decode your marketing message.
I need to quickly understand:
What are you selling?
Why should I buy from you?
How much is it?
How do I get it?
That's it.
Sometimes, business owners want their marketing to sound so sophisticated that they forget that clarity is what gets people to act.
Don't try to impress your customers with big grammar.
Make them understand you.
Make it easy.
Make it clear.
Make it simple.
Because if they don't understand what you're saying, they can't buy what you're selling.
©️Winner Arungbemi || A Marketing Strategist.
I help YOUR business turn visibility into sales through strategic marketing campaigns.
