19/04/2025
“Davido charged me 8 billion Naira to be a brand ambassador for my company. I was very surprised and asked him why, and his reply inspired me to take my personal branding seriously.
He sat me down and told me he had brand deals with Puma, J.M. Motors, and Martell worth billions, and for him to become my brand ambassador, he would have to consider my brand like his own company and carry it on his head. He told me to imagine how much energy I would put into promoting my company if I were an influencer, then imagine him using that same energy to promote me and evaluate if it’s not worth the price he is asking.
There were other artists like Burna Boy and Wizkid I could go to, but I knew Davido is that one person who works for brands he is an ambassador for like they’re his own.
At the end of the day, my talk with Davido completely shifted my mindset from getting influencers to work for me if they won’t work like it was their own brand. I invested that same money into building a personal brand for myself, and today, I see my conversation with Davido as life-changing” — Blord reveals!
Honestly speaking, there is no brand ambassador in Nigeria who works like Davido.
Before getting to Davido, Martell worked with Burna Boy and didn’t see results. When they signed Davido, Martell became the highest-selling cognac drink in Nigeria.
Before coming to Davido, Puma worked with Wizkid, but when Davido entered, every collection they did with him was sold out before it even dropped.
Davido’s influence is so unreal!
