24/08/2026
IME OBI ANAMBRA SERIES
CALL ME CHAIRMAN, NOT TONY: WHY IGBO TITLES STILL RULE THE DAY
⁃ Kamen Chuks Ogbonna
In Igbo land, respect is not something people throw around carelessly.
It is earned through age, position, and hard work, and it shows clearly in the way people address one another.
Calling an older person or someone of higher rank by their first name alone is often seen as going too far. Titles, special names, and polite words step in to keep things in order.
This age-old custom came into sharp focus recently when billionaire Mr. Tony Elumelu stopped a young graduate trainee who greeted him with a casual “Good morning, Tony.”
Elumelu did not beat about the bush. He told the lady she should call him Mr. Elumelu, TOE, or Chairman. He made it plain that he does not subscribe to that kind of Oyinbo life.
In simple terms, he rejected the Western idea of everyone being on first-name terms in the workplace. For him, hierarchy still matters, and respect must be shown in the open.
The video of that moment spread like wildfire and sparked heated debate online. Some people clapped for him. Others said the young woman was only following modern office habits.
Yet the truth sits deeper in Igbo culture.
Among Ndigbo, people rarely call elders by their bare first names. Instead they use words like Nna, Nne, Deede, or Daa.
These terms act like soft cushions that protect the elder’s dignity. When a man takes a traditional title such as Ozo, Nze, or Ogbuefi, the community adjusts how they speak to him.
His title name or alias often takes the place of the name his parents gave him at birth. That new name carries weight. It tells everyone that the man has climbed the ladder and deserves honour.
Children grow up learning this rule early. Calling an older person by first name alone can land you in hot water.
The same spirit crosses into modern life. In offices, markets, and public gatherings, people still reach for Mr., Chief, Oga, or Chairman when speaking to those above them. It is not about fear.
It is about knowing where you stand. Age brings wisdom, and position brings responsibility. Titles help the younger ones remember both. Aliases, common in Igboland, give another safe way to speak without sounding too familiar.
A young person can use the alias and still show proper manners.
Mr. Tony Elumelu, though from Delta State, shares this wider Igbo background. His firm correction fits the cultural grain.
A trainee addressing a senior chairman by first name in a formal hall crossed a line that many older Nigerians still guard. Western offices may love first-name ease, but Igbo tradition holds that respect should not be watered down.
Old habits die hard, and this one has taken deep roots.
The episode reminds us that culture does not vanish just because the world changes. Titles and careful names keep social order alive.
They teach the young to look up and the old to feel valued. In the end, calling someone Mr. Elumelu or Chairman is not stiff formality. It is a living sign that hierarchy, age, and achievement still count for something real in Igbo life.