13/04/2025
The cultural landscape of Arewa is increasingly troubling, as we find ourselves entangled in a cycle of promoting content that lacks substance and, worse, poses significant risks to the mental and physical well-being of our youth and future generations. It is disheartening to observe that much of what gains traction in our communities particularly on platforms like TikTok tends to be shallow, sensational, or outright harmful. Many rightfully question why the majority of our influencers produce material that is, at best, frivolous and, at worst, corrosive, with only a handful demonstrating any commitment to creating thoughtful, constructive content that could inspire or educate.
The core of this issue lies not solely with the creators but with us as a collective our values, our choices, and the standards we uphold. We have allowed a culture to flourish where fleeting popularity and viral trends overshadow the need for content that fosters growth, unity, and progress. This is a shared responsibility, and unless we, as a society, awaken to the consequences of our complacency, we will continue to see the proliferation of material that erodes our moral and intellectual fabric. It is imperative that we redirect our efforts toward championing ideas, stories, and creations that uplift and benefit our communities, nurturing a sense of purpose and responsibility.
If we fail to act, the consequences are clear: content creators will persist in prioritizing shock value and trend-chasing over substance, producing work that not only fails to enrich but actively harms those who consume it. To break this cycle, we must collectively demand and promote content that reflects our highest aspirations content that educates, empowers, and builds a stronger, more resilient society for generations to come.
-SML
