05/06/2026
Working across multiple platforms teaches me something one tool never can, how email marketing actually thinks.
I've worked with both MailerLite and ConvertKit, and they each teach you something different.
MailerLite is where you learn to stay organised. It's list-based, structured, and straightforward.
Great for newsletters, campaigns, and product-based communication. It teaches you how to keep an audience clean and messaging consistent.
ConvertKit is where you learn to think in systems. It's built around tags and behaviour, subscribers move through journeys based on what they do, not just which list they're on. It teaches you how to build automations that respond, not just deliver.
Working across both tools sharpened my thinking in a way one platform alone never would have.
If you're learning email marketing, or offering it as a VA service, don't limit yourself to one tool. Understand the logic each one is built on.
Because clients don't just need someone who knows the software.
They need someone who understands how the system works.
Which tool have you worked with, MailerLite, ConvertKit, or both? Drop it in the comments.
Amarachukwu Claire Ozoagu
Catherine Anthony Ikono