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ONIM House of Media, Ibadan (2025)

30/07/2025

𝐋𝐞𝐭 𝐦𝐞 𝐚𝐬𝐤 𝐲𝐨𝐮 𝐭𝐡𝐢𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧: 𝑫𝒐 𝒚𝒐𝒖 𝒓𝒆𝒂𝒍𝒍𝒚 𝒌𝒏𝒐𝒘 𝒘𝒉𝒆𝒓𝒆 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔 𝒂𝒓𝒆 𝒃𝒆𝒊𝒏𝒈 𝒎𝒂𝒅𝒆 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒐𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆?

It’s not just about being online—it’s about being visible where it truly matters. Ranking on the wrong platform is just as costly as not ranking at all.

That’s why smart businesses are shifting from random visibility (Search Engine Optimization) to a strategic approach called 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧—a method that focuses your visibility on platforms where your ideal customers are actually making buying decisions.

In my next post, I’ll break down this concept and show you exactly which platforms work best for specific industries, and how to position your brand for real results.

Stay tuned.

Keep your business active and visible where it counts most.

29/07/2025

𝐖𝐡𝐞𝐧 𝐈𝐬 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐒𝐜𝐚𝐥𝐞 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬?
For many small business owners, one of the biggest dreams is to expand—grow beyond the current level, reach more customers, and increase income. But a common question arises: When exactly should you scale your business?

Please, be aware that scaling at the wrong time can cause more harm than good. You might over-invest, under-deliver, or lose control of what made your business work in the first place. That’s why understanding the right moment is key.
From experience, I have break this down in the simplest way using four major indicators. These indicators will help you know when you're ready to scale without damaging your progress.

𝟏. 𝐀 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐚𝐬𝐞
𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘩𝘪𝘵 𝘰𝘧 𝘢 𝘩𝘶𝘨𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘣𝘢𝘴𝘦

If you consistently have more customers than you can handle, this is a green light. It means there is strong demand for your product or service, and people are satisfied enough to keep coming back or referring others.
This is a sign that the market trusts you, and your brand is gaining traction. However, please, don’t rush. Ensure that you put systems in place that can handle more customers without affecting your service quality.

𝟐. 𝐏𝐫𝐨𝐟𝐢𝐭𝐬 𝐜𝐚𝐧 𝐜𝐨𝐯𝐞𝐫 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐜𝐨𝐬𝐭𝐬
𝘞𝘩𝘦𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘧𝘪𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘯 𝘢𝘧𝘧𝘰𝘳𝘥 𝘺𝘰𝘶 𝘵𝘩𝘦 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯

This is one of the safest and most practical times to scale. If your profits are healthy and can fund new equipment, workers or a new location depending on the nature of your business without going into unnecessary debt, it’s a solid foundation for growth.
Many businesses make the mistake of scaling with borrowed money too early. But when your business can fund its next phase, your risk is much lower.

Borrow to scale when your profit margin can payback without threats or pressure.

𝟑. 𝐘𝐨𝐮’𝐯𝐞 𝐀𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐍𝐞𝐰 𝐒𝐤𝐢𝐥𝐥𝐬 𝐨𝐫 𝐒𝐲𝐬𝐭𝐞𝐦𝐬
𝘞𝘩𝘦𝘯 𝘯𝘦𝘸 𝘴𝘬𝘪𝘭𝘭𝘴 𝘢𝘳𝘦 𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 𝘵𝘰 𝘴𝘦𝘳𝘷𝘦 𝘮𝘰𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘦𝘨𝘮𝘦𝘯𝘵𝘴

Know this that scaling isn’t just about money—it’s also about capacity. Do you have the skills, systems, and team to take on a larger operation? Skills increase your ability to handle expansion. Without them, scaling may stretch you too thin.

Ask yourself this honest question, “Can my current team and skillset handle 2x or 10x the workload?”

𝟒. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 𝐈𝐬 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐑𝐚𝐩𝐢𝐝𝐥𝐲
𝘈𝘵 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘢𝘯𝘥 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵 𝘥𝘦𝘮𝘢𝘯𝘥𝘴

Sometimes the market speaks—and it speaks loudly. If you notice a trend or increased demand for what you offer, it's a window of opportunity. Being one of the first movers in a growing market can give you a big advantage.
But timing is everything. Don’t just follow trends blindly. Trends sometimes fizzle out, you must confirm they align with your strengths and long-term vision.

𝐒𝐨, 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫 𝐟𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠?
The most reliable indicator for scaling a business is:
When your profit from the business can comfortably afford the necessary expansion.

𝐖𝐡𝐲?
Without solid profit, scaling could quickly lead to cash flow problems, unfinished projects, and even business failure. Profit is proof that your business model is working. When you're profitable, you can reinvest wisely and take calculated risks.

𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐞𝐱𝐞𝐫𝐜𝐢𝐬𝐞
𝘈𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧:
1. Do I have a steady stream of customers?
2. Am I making consistent profits?
3. Do I or my team have the skills to manage a larger business?
4. Is there real, consistent demand in the market?

𝘐𝘧 3 𝘰𝘶𝘵 𝘰𝘧 4 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘢𝘯𝘴𝘸𝘦𝘳𝘴 𝘢𝘳𝘦 𝘺𝘦𝘴, 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘴𝘵𝘦𝘱.

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29/07/2025

𝐃𝐨𝐞𝐬 𝐌𝐨𝐧𝐞𝐲 💵 𝐑𝐞𝐚𝐥𝐥𝐲 𝐌𝐚𝐭𝐭𝐞𝐫 𝐖𝐡𝐞𝐧 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 🤔

There’s a popular belief that “money doesn’t matter” when starting a business — that all you need is an idea and to just start anyhow. But as a business expert, I must tell you: that belief is misleading.

Yes, ideas and resourcefulness are important — but money plays a role at every stage of building a sustainable business.

Anyone who starts a business without any capital, the truth is their network is resourcesful enough to set things in motion for them — whether in production, marketing or sales.

If your network is not resourcesful enough listen up!

𝐖𝐡𝐞𝐧 𝐌𝐨𝐧𝐞𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐨𝐬𝐭
1. Starting Up
You’ll need capital for basic things like business registration, branding, tools, internet, and marketing.
Even if you start from home, some initial costs are unavoidable.

2. Ex*****on Stage
Building your product or service (MVP), launching campaigns, or hiring help all require funds. No matter how small scale it is.

3. Growth & Expansion
To scale, you’ll need money for hiring, expanding operations, reaching new customers, and automating processes. Without expansion, profit maybe constant.

𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐚𝐭 𝐰𝐡𝐚𝐭 𝐩𝐨𝐢𝐧𝐭 𝐝𝐨𝐞𝐬 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐟𝐮𝐥𝐧𝐞𝐬𝐬 𝐡𝐞𝐥𝐩𝐬 𝐦𝐨𝐬𝐭?

1. Idea Stage
At this point, focus on clarity and validation — you can research, get feedback, and test demand with minimal spending. I was once there!

2. Bootstrapping Phase
Use what you have: free tools, network support (we sometimes call this low angle), or personal savings.
It's essential to focus on getting proof of concept before seeking big capital.

Funding is often hard to access. So, most startups begin small, using their own money or support from friends and family. But that doesn’t mean money doesn’t matter — it means you must be wise with what you have.

Start smart but start smart — Not just anyhow

🔹 Yes, start with what you have.
🔹 Yes, be bold and take action.
🔹 But, don’t ignore the cost of time, branding, tools, or delivery.

👉🏽 Start small, but start smart. Validate first, then grow with strategy.

Send me a DM if you need assistance in executing your idea or scaling up for brand

WhatsApp: +2348025179367

𝙒𝙝𝙚𝙣 𝙞𝙨 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙞𝙢𝙚 𝙩𝙤 𝙨𝙘𝙖𝙡𝙚 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨?

06/01/2025

Helpful tips on How to Fix why customers never come back.

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03/01/2025

Your brand is a story unfolding. Don't give up!

02/01/2025

Online presence is a matter that matters for any business at any scale that will thrive in 2025!

Let's help amplify your brand to a larger audience.

Send us a DM now and let's win together!

02/01/2025

With great excitement and expectations we welcome you to 2025!

Let's win together!

#2025

01/02/2024

We are here again!
Let's ignite your brand's online presence and make February a month to be remembered.

Happy New Month. 💪

06/12/2023

Do you agree or disagree?

Comment below.

04/12/2023

There's a way structure limits or improves your business success.

Two key areas of business structure:
1. You must structure the man in the business.
-The mindset of the man in the business
-The skill set of the man in business
-The character of the man in business

These three are key factors that determine the height any business would go.

2. You must structure the business of the business.
-Business network i.e. create a system within your business operation to turn your customer into an advocate.
-Toolset for business efficiency and effectiveness.
-Business Location: Situate your location (both offline and online presence) to generate leads.

If you find these tips helpful, kindly follow our page for more business insights.

04/12/2023

Hello Monday. We are open for business.

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02/12/2023

We felicitate with God's choice servant, Apostle Arome Osayi, an erudite Bible scholar and a man of depth with uncommon grace on the occasion of his birthday.

Your display of intellectual prowess, a balanced life, and pragmatic teachings have shaped millions of people to be correct representatives of Christ in and outside the marketplace.

We pray for more of His grace for greater exploits in the coming years.

Happy birthday, Apostle. ❤️

ONIM House of Media

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