22/05/2026
The brief had one rule.
Every design decision had to look like it belonged in a real police archive.
Not cinematic. Not horror. Not the dark aesthetic that saturates true crime content. Institutional precision. Documented authority. Cold.
Cold Record is a weekly crime investigation series — and this is the complete brand identity system built before a single episode aired.
The typography lives in one variable. "COLD" in parchment cream — formal, deliberate, a case heading. "RECORD" directly below in forensic red. Same typeface, same tracking, same weight. The only difference is the colour. That gap in temperature between two words is the entire brand.
Every metadata element — case n0umbers, classification lines, detective names — is set in a spaced monospace. It doesn't decorate. It documents. The viewer stops reading a design and starts reading a file.
Three colours only. Near-black, parchment cream, forensic red. No gradients. No texture for texture's sake. Every colour earns its place.
DATE: [REDACTED] on the editorial banner is deliberate. Something has been hidden. The brand communicates depth before the channel has published a single episode.
5 assets. 3 colours. Zero post-launch revisions.
Cold Record → on YouTube, TikTok, and Instagram.
Brand identity by
