20/05/2025
Blessed Child... Your MaMa Born you Well
Davido has allegedly signed a monumental brand ambassador deal with an American company, Sta-ke, worth over 25 billion Naira. This purported partnership would not only make him the first African artist to work with the company but also have him collaborate closely with Drake to promote Sta-ke in Africa. If true, this deal would solidify Davido's position as one of the most influential and sought-after African artists in the global entertainment industry ¹.
Some of Davido's notable endorsement deals include ²:
- *GAC Motors*: Partnered with GAC Motors in 2024 to promote luxury vehicles, aligning his image with high-end lifestyles.
- *PUMA*: Collaborated with PUMA since 2021, extending his reach into the global fashion industry and defining his style icon status.
- *Maison Martell*: Became the face of Martell Cognac's "Standout Swift" campaign in 2021, connecting his independent spirit with a bold brand identity.
- *Pepsi*: Joined Pepsi as a brand ambassador in 2013, enhancing his reputation and credibility in the Nigerian entertainment industry.
- *1XBET*: Signed as an All-Africa ambassador for 1XBET in 2021, tapping into the sports and betting fanbase while expanding his audience across Africa.
Given Davido's track record of securing significant endorsement deals, this latest claim would fit his trajectory as a prominent brand influencer ¹ ³.