14/10/2025
If you're tired of underperforming contents and you want your content to start performing better, Do this.👇
The key to a high performing content is not about the grammar or how formatted it is.
Each time you make a post, you end up with just 100+ impressions.
Over and over again.
And you keep wondering why it is so.
“But I apply every content hack. Why do I keep getting low impressions?”
The reason it is so, is because you're missing a key content ingredient.
What is that ingredient?
Relatability. (Yes that's it).
If you want your content to perform well, make it relatable.
I've learnt this over the years from top LinkedIn gurus.
The only reason their posts perform well is because of relatability.
Nobody engages on a post they don't relate to. Including you.
There are times you scroll past a post because you don't understand what it's saying right ?
Now that's exactly what I'm talking about.
To make your content relatable, here's what to do:
1️⃣ First of all define your audience: defining the audience you're writing to,
will help you structure your content to suit them.
Take for example you're writing to LinkedIn newbies, or business owners, etc.
2️⃣ What you wish to achieve with the content:
whether you're looking to achieve more followers or more leads.
This will keep your messaging on the right track.
When these 2 things are in place, your content will surely perform well.
Even more than you expect.
So the next time you want to write content, don't write like another LinkedIn professor.
Write like a human. Make it relatable.
Would you want your audience to scroll past your post or to engage with it?
The decision is yours to make.
If this post was helpful, follow me for more.
Repost this to help someone.
I remain the best Copywriter and marketing strategist you ever met.
