Jerry Doubles

Jerry Doubles Entrepreneur

Today is went to church... Hallelujah!
20/07/2025

Today is went to church... Hallelujah!

Dear Barr. Caleb Mutfwang,I write to you today with a deep sense of patriotism, and as someone who not only voted for yo...
04/07/2025

Dear Barr. Caleb Mutfwang,

I write to you today with a deep sense of patriotism, and as someone who not only voted for you but also invested my platforms, resources, and energy to ensure your victory. I take pride in knowing that, however small my contribution, it counted in the grand scheme that delivered your resounding triumph.

You emerged as a beacon of hope for Plateau State after the years of despair under the APC administration led by Barr. Simon Bako Lalong. Many of us took time to study your record in Mangu as chairman, and we heard, like an orchestra of testimonials, how you delivered in those days. We were convinced beyond doubt that you were the right man for the job.

Your victory was historic. From the villages where elderly women sang your praises, to the cities where youths poured into the streets in jubilation, it felt like more than just a political win; it felt like salvation.

Even when your mandate was contested in the courts, you prevailed, reaffirming the people’s faith in you.

When faced with the hostile politics of the Plateau State House of Assembly, you played your hand brilliantly, dismantling the APC’s impeachment plot like a masterful chess player. Despite being in the minority, you navigated those treacherous waters and kept the house together, while your development strides continued to soar.

But today, sir, things have changed.

The PDP is crumbling nationally, with a new coalition under the ADC drawing heavyweights away. Here at home, the APC now holds the speakership in the Plateau Assembly. Just last week, a key pillar of your 2023 victory "The Masquerade" crossed over to the APC. And news reports this week indicate that you may be leaning towards aligning with the APC and its presidential ambitions for 2027.

Sir, this is not only disheartening, it is deeply disappointing.

Need I remind you that Plateau State has never been an APC stronghold? The people have rejected the APC at the presidential level since its inception. Joining the APC will not change that fact, it will only alienate the very people who put you in office.

If, as some speculate, this is a matter of political survival or “interest,” then I urge you to take a cue from others: Nyesom Wike has not formally defected, yet he manages his political alliances effectively without abandoning his base. You could do the same.

My sincere appeal: Do not join the APC, sir.

The same people who sang your praises in 2023 will weep bitterly if you turn to the very party that brought them pain. And I can assure you, if you “port” to the APC, you will go down in history as Plateau’s first one-term governor since 1999. Many, including myself, will actively campaign against you. We will mobilise family, friends, and constituencies to ensure that you do not return to that seat.

Think carefully, sir: the same individuals who inflicted hardship on our people will become your closest allies and stakeholders if you defect. How do you explain that to the people who trusted you to deliver them from those very hands?

Some may say:
"This is politics. It’s about interest. This is how it’s done."

But I say: No. If your interest is truly the people of Plateau, then you have only one job, stay with them. Do not betray their trust by joining the APC.

You still have a chance to say No. If you choose otherwise, then prepare for the consequences. What awaits you will surprise you as much as your 2023 victory surprised the APC. It will be obvious, it will be recorded, and generations will remember.

Have a thoughtful day, Your Excellency.

Regards,
Jerry.

FUN FACT: I am a closet screenwriter. (SWIPE) I wrote all these stories....and more. Which catches your attention, and y...
19/05/2025

FUN FACT: I am a closet screenwriter. (SWIPE) I wrote all these stories....and more. Which catches your attention, and you would love to read the screenplay? Tell me.

16/04/2025

An open letter to the Governor of Plateau state.... by Jerry Doubles.

Plateau Will Prevail — A State Broadcast of Resolve, Reassurance, and Vision for the FutureOn April 16, 2025, the Execut...
16/04/2025

Plateau Will Prevail — A State Broadcast of Resolve, Reassurance, and Vision for the Future

On April 16, 2025, the Executive Governor of Plateau State, His Excellency, Barrister Caleb Manasseh Mutfwang, addressed the people in a solemn and resolute broadcast. Against the backdrop of recent heart-wrenching security breaches in Bassa and Bokkos LGAs—where dozens of innocent lives were lost in coordinated terrorist attacks—the Governor delivered more than just a speech. It was a call to unity, a reaffirmation of purpose, and a bold vision for the future of Plateau State.

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A Message Rooted in Empathy and Leadership

From the onset, the Governor’s message was deeply personal and heartfelt. Speaking as both a leader and a son of the soil, he connected emotionally with the citizens, acknowledging the sorrow, trauma, and frustration that have plagued Plateau people for far too long. His words were not rehearsed political platitudes but sincere expressions of shared pain and determination.

> “I speak to you today not only as your Governor, but as a fellow son of Plateau who shares in your anguish…”

By using inclusive language and personal anecdotes from his visits to the affected communities—Hurti, Mbar, Daffo, Ruwi—he demonstrated a boots-on-the-ground approach to leadership. These visits were not for show; they symbolized a leadership that feels, sees, and acts.

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Setting the Tone: Enough Is Enough

The tone of the broadcast was firm, clear, and unyielding. Governor Mutfwang did not sugarcoat the reality:

> “Let us be clear: this is not random violence. What we are witnessing is a systematic and premeditated campaign.”

By making this bold clarification, the Governor dismantled any lingering myths about these crises being mere farmer-herder clashes. Instead, he identified the violence as a terror campaign, thus reframing the public understanding and sharpening the urgency for a decisive response.

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Vision: A Plateau That Rises, Not Falls

Beyond condemnation, the Governor’s speech was laced with a forward-looking vision. He acknowledged the negative narrative surrounding Plateau—how violence has overshadowed the state's immense potential—but he also painted a picture of what could be: a state that attracts investment, creates jobs, and thrives on peace and productivity.

The Governor's vision echoes this same strategic thinking—one that understands that perception shapes investment, and investment drives development.

> “For far too long, our beloved State has made the headlines for the wrong reasons… We cannot afford to let this unfortunate reality persist.”

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Taking Action: Strong, Measurable Responses

In a departure from mere rhetoric, Governor Mutfwang outlined concrete, immediate security measures:

1. Ban on night grazing

2. Restriction of cattle movement after 7 PM

3. Motorcycle use banned from 7 PM to 6 AM

4. Reinforcement of security deployments

5. Community-based vigilance systems

6. Free medical treatment for victims

7. Immediate relief materials to displaced communities

These actions reflect not just policy, but political will. In our context, where rhetoric often outweighs action, this practical approach sets a strong precedent.

He further announced the inauguration of a Fact-Finding Committee and the appointment of a Special Envoy on Peace, both of which point to a long-term strategy focused on resolution and reconciliation—another synergy with ongoing conversations around proactive, sustainable peacebuilding efforts in the state.

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The Plateau Spirit: Resilience and Unity

Despite the chaos, the Governor’s address was a celebration of the Plateau spirit—resilient, peace-loving, and deeply communal.

> “We are a people of peace, renowned for our hospitality and unity across religious and ethnic lines.”

This is a critical reminder, especially in moments where division threatens to break social fabric. His appeal for vigilance without retaliation, strength without hatred, and justice without jungle methods, reflects a mature, values-driven leadership style.

His rallying cry was clear: Plateau will not fall. Plateau will prevail.

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National and Global Solidarity

The Governor’s message also acknowledged national and international partners, calling for continued collaboration. His appreciation of President Bola Ahmed Tinubu and key security agencies underscores a working relationship across governance levels—a positive sign for those advocating for better federal-state synergy.

This aligns with global and diaspora-driven advocacy efforts many Plateau sons and daughters are involved in. It offers a strategic entry point for media campaigns, international support programs, and diaspora investment initiatives.

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Conclusion: A New Chapter for Plateau

Governor Mutfwang’s broadcast was more than just a reaction—it was a declaration of intent. It represented a breaking point, a turning tide, and an emerging blueprint for a stronger, united, and secure Plateau.

Let this not be just another speech that fades into memory. Let it mark the beginning of a renaissance—a Plateau that is not only protected, but prosperous. A Plateau that stands tall, in peace and in pride.

Plateau will prevail. Plateau will rise again.

A Letter to the Governor of Plateau StateYour Excellency,Caleb Mutfwang In times like these, when the soul of our dear P...
16/04/2025

A Letter to the Governor of Plateau State

Your Excellency,
Caleb Mutfwang

In times like these, when the soul of our dear Plateau is bruised by recurring unrest and insecurity, I feel compelled—not just as a concerned citizen, but as someone deeply invested in the hope and future of our land—to write you this open letter.

I know that leadership, especially in a time of crisis, is not an easy mantle to bear. It is even more complicated when the powers available to you as Governor are often limited in scope, especially on issues like security that demand federal might. Yet, in the face of these limitations, I see you doing the best you can. I see a man who has not folded his arms, who is still showing up daily, working hard to restore peace and hope to our people.

Many speak from the sidelines as if governance were a walk in the park. They criticize, they mock, and they cast aspersions—forgetting that occupying that seat comes with burdens many of them could never carry. The weight of leading a state like Plateau, rich in diversity but often plagued by divisions, is one not many can understand. But I do. And I respect you for still standing tall.

I imagine that when you came into office, you had lofty dreams and big plans for transforming Plateau into a model of development, peace, and progress. I believe those dreams are still alive in you. But I also understand that insecurity has forced your focus to shift. You’ve had to battle enemies we can’t always see, manage crises that threaten to undo us, and comfort a people in constant mourning.

It is for this reason I write—not just to express solidarity, but to also say this: I see you. I acknowledge your efforts. And I pray for you. I pray for wisdom, courage, and strength to navigate these tough times. I pray that God surrounds you with loyal and competent men and women who will amplify your vision and not sabotage it. I pray for peace over Plateau State—our home.

Please don’t be discouraged. Don’t listen to the naysayers. Keep doing the work. History will remember you—not just for the battles you fought, but for the ones you never gave up on.

As a Plateau son, I will keep playing my part to change the negative narrative of our land. Through media, advocacy, innovation, and collaboration, I will keep pushing the Plateau story to the world—not just the story of its pains, but also the story of its potential.

You are not alone, sir. May God bless you and bless Plateau State.

With heartfelt support,
Jerry Doubles
Proud Plateau Citizen

The Power of Headlines: How Media Narratives Are Hurting Plateau State’s Image.For over a decade, Jos—the capital of Pla...
15/04/2025

The Power of Headlines: How Media Narratives Are Hurting Plateau State’s Image.

For over a decade, Jos—the capital of Plateau State—has remained calm, peaceful, and full of life. Yet, from the headlines splashed across national media outlets, you wouldn’t know that. The minute a crisis erupts several miles away, in a completely different part of the state—say Bokkos, Riyom, or Mangu—the entire state becomes the headline villain. We start seeing phrases like "Fresh Killings in Jos," "41 Dead in Plateau State," and "Renewed Crisis in Jos."

As someone who has spent years in marketing, media strategy, and public advocacy—and leading campaigns to rebrand Plateau State—I find this deeply troubling.

Let me be clear: the tragic events happening in parts of Plateau State are real, and we mourn every life lost. But it is equally important to recognize the difference between these affected areas and the capital city. Since 2010, Jos—spanning Jos North, Jos South, and Jos East—has not recorded a single incident of crisis. Yet, the narrative told outside paints a completely different picture, one that makes it seem like Plateau is perpetually at war with itself.

This is not just bad journalism—it’s dangerous misinformation. Headlines should inform, not generalize. When a village in Bokkos LGA or a community in Bassa is attacked, the headline should say "Fresh Attacks in XYZ Community, Bokkos LGA, Plateau State". That level of specificity is necessary to avoid casting a shadow on the entire state and misleading the rest of the country and the world.

We are working tirelessly to build a positive narrative for Plateau State—to position it as a tourist destination, a hub for innovation, and a place where peace and beauty coexist. But each misleading headline undermines these efforts. As someone who’s leading initiatives to change the negative perception of Plateau—like the Guinness World Record attempt for the most people hiking simultaneously at Shere Hills—I can tell you firsthand how hard it is to convince people to come visit a place they think is burning.

We can not mourn our dead and simultaneously battle with media misinformation. There must be accountability in reporting. Just as we hold leaders responsible for safety and governance, we must hold the media responsible for fair, accurate, and specific reportage.

Moreover, the Plateau State Government must invest in public relations. It’s not enough to react when the headlines go wrong; we must be proactive in shaping the image of our state. This means setting up a strategic PR and media agency focused on countering harmful narratives, showcasing the achievements of the state, and engaging with national and international media consistently. The digital footprint of Plateau State can not continue to be defined by words like “killings” and “crisis.” There are tech innovations here, agricultural revolutions, vibrant youth movements, and stunning natural destinations that deserve equal, if not more, attention.

To outsiders reading from afar, it may seem like no one is alive in Plateau State. But we are alive, thriving, and working to rebuild not just the peace but the perception of our homeland. We owe it to ourselves, to our children, and to the memory of those we’ve lost—to ensure the story told about Plateau State is one of truth, resilience, and hope.

We are not just victims of conflict. We are builders of peace, creators of opportunity, and defenders of a state whose best days are still ahead.

Plateau Bleeds Again: A Grim Wake-up Call for State PolicingIn the early hours of Sunday, April 13, 2025, the peace of K...
14/04/2025

Plateau Bleeds Again: A Grim Wake-up Call for State Policing

In the early hours of Sunday, April 13, 2025, the peace of Kwall District in Bassa Local Government Area was shattered. Once again, Plateau State was thrust into mourning as armed assailants, suspected to be Fulani militia, launched a coordinated attack on the communities of Zike and Kimakpa. Over 45 innocent lives—women, children, the elderly—were brutally taken. This tragedy followed closely behind another in Bokkos Local Government Area, where more than 50 lives were lost, and hundreds of homes reduced to ashes.

This is not just a tragedy—it is a call to action.

Governor Caleb Manasseh Mutfwang’s address to the state on April 14 was not just a condolence message; it was a clarion call, a sobering acknowledgment that what we are witnessing is not random violence or farmer-herder clashes, but a systematic and coordinated campaign of terror and ethnic cleansing. It was a bold stance, rare in Nigeria’s political landscape, and one that must not go unnoticed.

Enough is Enough—those were the Governor’s words, and indeed, they should echo across Nigeria. For too long, Plateau people have been made to live in fear, sleep with one eye open, and bury their loved ones in mass graves. For how long will our ancestral lands be turned into killing fields while perpetrators walk free?

Let us not mince words. These attacks are acts of war, and they demand a war-time response—not just of weapons, but of policy, structure, and willpower.

The Federal Security Failure

Nigeria’s centralized security architecture has proven repeatedly to be ineffective, sluggish, and tragically disconnected from the realities on the ground. The federal police are underfunded, overstretched, and often arrive at scenes of attacks only to count corpses. Local communities have become sitting ducks, helpless in the face of armed bandits who strike with impunity.

If there was ever a moment to re-evaluate our national security structure, that moment is now.

A Loud Call for State Policing

Plateau State, like many others across Nigeria, has reached a tipping point. We must now push—unapologetically—for state policing. Local problems demand local solutions. A state governor, constitutionally mandated to protect lives and property, should not be a helpless spectator when his people are being slaughtered. He must have full control over a policing system that understands the terrain, the communities, the languages, and the nuances of the conflict.

The centralized police system is not only outdated—it is dangerous. It has cost us thousands of lives. State policing will not be a magic bullet, but it will be a significant first step in reclaiming our communities and restoring confidence in governance.

Security cannot continue to be managed with bureaucracy when blood is being spilled on the streets.

Plateau’s Resilience Must Be Matched with Strategy

In the Governor’s broadcast, he spoke of the resilience of our people, of how displaced families crammed into church halls are still holding on to hope. That resilience is admirable—but it must now be matched with strategic governance and structural reforms. We cannot keep mourning, rebuilding, and mourning again.

The humanitarian response is commendable. But we must not normalize trauma. We must not get used to condolence messages and emergency relief. What we need now is preventive security, not just reactive palliatives.

To National Leaders: The Time to Act Is Now

This is not just a Plateau problem—it is a Nigerian problem. Every region, from the North West to the South East, is groaning under the weight of insecurity. The country cannot move forward if our rural communities remain under siege and our leaders keep issuing recycled statements.

To President Bola Ahmed Tinubu, to the National Assembly, to all men and women of conscience: devolution of policing powers is not a political luxury—it is a national security imperative.

The blood of our citizens must not be cheap. Justice must be swift. And above all, the system must change.

Plateau will rise, as the Governor declared. But that rising must not be built on hope alone. It must be built on policy, protection, and purpose. As a son of the soil, I join my voice to the growing chorus: implement state policing now. Let us not wait until the next massacre to act.

The time is now. The cost of inaction is too high.

14/04/2025

Understanding the Realities of Insecurity: A Perspective on Plateau State

Recently, I made a post on Twitter that drew significant reactions. The tweet read:

> “IMHO, I want to tell you about a fact, Mutty is doing excellently well around insecurity in the state - more than Lally had done.”

People were flared up—and understandably so. The killings haven’t stopped. The pain is still raw. The anger, frustration, and grief are real. And I want to say this clearly: I understand it. I hear it. And I respect it.

If my tweet came across as politicizing a deeply sensitive issue, I sincerely apologize. That was never the intention. But I believe it’s also important that we take a step back and look at this issue from an informed and practical perspective.

What Power Does a Governor Really Have?

Contrary to popular belief, the Governor of a state does not have control over the Commissioner of Police or any of the federal security agencies. These are under the command of the Federal Government. So, when we refer to the Governor as the “Chief Security Officer,” it is often only in title, not in actual power.

This is a foundational problem. Imagine being held accountable for security in your home but not having the key to the front door. That’s the reality for state governors across Nigeria.

Yet, despite this handicap, Mutty has made visible and deliberate efforts. He’s held meetings with federal authorities, met service chiefs, and pushed for rapid intervention in areas under attack. He’s not stayed silent or passive—he’s taken action.

Are the Efforts Enough?

Not yet. The pain continues. Lives are still being lost. But we must ask ourselves—what does it mean to say a Governor has “done enough”? In a global landscape where terrorism is evolving and widespread, what is realistically within a Governor’s power?

We often expect them to “stop the killings,” but even in the most advanced nations, crime and violence are not entirely eradicated. The goal is mitigation, not magic. And mitigation is exactly what has happened in places like Mangu, where, following swift military deployment, the killings reduced significantly. That didn’t happen by accident—it happened because a Governor pushed for action.

Efforts That Speak

We’ve seen the Governor visit affected communities. We’ve seen him engage the Inspector General of Police, prompting nationwide attention. We’ve seen him host and work with the Chief of Army Staff and other top military officers. We’ve seen his resolve to bring peace to Bokkos, Bassa, and other hotspots. These are not PR stunts. These are real, strategic steps taken within the limits of what is possible.

A Call for State Police

This is why I’ve consistently advocated for state police. Until Governors are given the real tools to protect their people, we will continue to operate in a frustrating space of blame without power. The current structure is flawed—and until it changes, we must judge leaders based on the tools they actually have, not the ones we wish they had.

We need more. That’s the truth. We all want peace. We all want an end to the bloodshed. But if we demand unlimited results from limited power, we are setting ourselves up for endless disappointment.

What we must do is recognize sincere efforts, speak truth to power when needed, and support bold leadership that is doing all it can, even in the face of massive constraints.

Again, I understand the pain behind the reactions to my tweet. But I also believe in calling a spade a spade—and Mutty is doing the work. We just need to keep demanding more from the entire system, not just one man who’s fighting with tied hands.

“PLA-YAEP: A Brilliant Idea on the Road to Nowhere?”When the Plateau State Government announced the launch of the Platea...
14/04/2025

“PLA-YAEP: A Brilliant Idea on the Road to Nowhere?”

When the Plateau State Government announced the launch of the Plateau Youths Agricultural Empowerment Program (PLA-YAEP), it sounded like a dream: 1,000 youths, 1,000 hectares, fully funded by the state — land, seedlings, fertilizers, tractors, transportation, feeding, accommodation, even security. On the surface, this initiative had all the right ingredients: economic empowerment, youth inclusion, food security, and development. But beneath the applause and fanfare lies a harsh truth — this program, though noble in intent, is likely headed for disaster. Why? Because it’s not rooted in reality.

Let’s be brutally honest: you don’t throw 1,000 hectares of land at 1,000 random young people — many of whom have no agricultural background — and expect magic. That’s not empowerment; that’s blind gambling with taxpayers’ money.

A Crisis of Ex*****on, Not Intention

The question isn’t whether empowering youth through agriculture is a good idea. It is. But good ideas without smart ex*****on become wasteful ventures — and in a state still grappling with insecurity, displacement, and economic recovery, we can’t afford another failed government program dressed in good PR.

The government says the selection process will be “nonpartisan, non-ethnic, and non-religious.” That’s great. But is it also non-political? Is it based on track record or passion, or is this just another youth-pacifying scheme where slots are shared among political loyalists, friends, and “connected” youths who will abandon the program the moment the money stops flowing?

We Already Have Farmers — Why Not Start There?

Here’s the painful truth: Plateau State already has farmers. Serious, dedicated, experienced farmers. From the Rice Farmers Association to Maize Growers, from organized cooperatives to smallholder farmers across Bokkos, Mangu, Langtang, and Barkin Ladi — these are the people already contributing to our food economy. They know the land. They understand weather patterns. They’ve failed, learned, and improved. Yet, instead of investing in their growth, we’re building from scratch with amateurs?

Imagine what could happen if these associations were empowered to scale — if an existing farmer producing 3 tonnes of maize per hectare was given improved seedlings, mechanization, and extension support to increase to 9 or 12 tonnes. That’s real economic empowerment. That’s measurable impact.

One Hectare Is No Joke

A hectare of land is not a small piece of land. It’s 10,000 square meters — about the size of 2 football fields. Even small-scale farmers don’t just wake up and manage a hectare without months of preparation, training, labor planning, water access, and market linkage. What makes us think first-timers can?

This is agriculture, not a tech bootcamp. You don’t wing it. And if this initiative doesn’t factor in proper technical onboarding, mentorship, and phased learning (perhaps through greenhouse clusters or smaller plots), it will collapse under its own weight.

Sustainability? Or Sensationalism?

The Honorable Commissioner for Youth and Sports, Musa Ashoms, means well. But we’ve seen this movie before. A flashy launch, emotional speeches, a few months of hype… and then? Reality hits. People abandon their farms. Tractors break down. Inputs disappear. Extension workers stop showing up. The land lies fallow. Money is gone.

Meanwhile, the real farmers — who have survived for years with little or no support — remain unsupported. We’ve failed to build on what we already have. That’s not sustainable development; that’s political showmanship.

Lessons From Elsewhere

In Kenya, the Youths in Agribusiness Strategy 2017–2021 focused on training, mentorship, access to finance, and gradual integration into commercial agriculture. In Nigeria, successful agricultural youth schemes like NIRSAL AgroGeoCoops start with structured cooperatives, not individuals. Because when you group young farmers in clusters under experienced guidance, you reduce risks and multiply impact. Where is PLA-YAEP’s version of this structure?

A Wake-Up Call

Governor Caleb Mutfwang has shown good intentions in involving youth in governance and prioritizing empowerment. But this is a call to rethink ex*****on. We’re dealing with public funds, land, and the future of our youth. If we get it wrong now, we will only breed frustration and apathy. If we get it right, we can set the tone for youth-led food security and prosperity in Plateau and beyond.

Empowerment must go beyond announcements. It must be strategic, data-driven, and rooted in logic. We must stop giving people fish when they’re not even ready to hold a hook.

In Conclusion

PLA-YAEP can succeed. But only if it shifts from populism to pragmatism. From tokenism to transformation. From handouts to hands-on, sustainable systems. Let’s stop decorating problems with flowery language and start fixing them.

The youth don’t just need land. They need training, mentorship, incubation, and scale — on their terms, not government’s schedule.

Let’s empower those who are ready, train those who are not, and stop wasting our time, land, and resources on nice ideas with no backbone.

Yesterday, I went hiking with
13/04/2025

Yesterday, I went hiking with

Address

Jos

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