07/01/2026
My dear SMMs, Let’s be clear about one thing first:
Social media managers are not responsible for sales.
And that position still stands.
Sales is a business function.
Marketing is a system.
Social media is one part of it.
However, here’s the reality many social media managers are working with today:
Most of your clients cannot afford a full marketing team.
No funnel builder.
No growth marketer.
No sales strategist.
Sometimes, no salesperson at all.
So what happens?
The pressure quietly shifts to you.
Not because you signed up for sales,
but because when money isn’t coming in, everything feels stuck.
Content becomes frustrating.
Clients become anxious.
Budgets shrink.
Retention becomes harder.
This is not a competence issue.
It’s a systems gap.
And this is where skilling up becomes an advantage, not a burden.
When you understand how social media fits into a bigger growth and sales system, you’re able to:
• Work better with limited client resources
• Design content that supports conversion (not just visibility)
• Speak confidently about what social media can and cannot do
• Take on more strategic responsibility by choice
• Increase your value, pricing, and long-term relevance
Not because sales is now “your job,”
but because you understand how your work connects to the outcome your clients care about most.
This is exactly what the Social Media Growth Marketing & Sales Workshop is designed to teach.
On February 7th in Abuja, we’re hosting an 8-hour intensive where social media managers and marketing professionals learn:
• How to support business growth from your position
• How to think in systems, not just posts
• How to become more strategic, more valuable, and more trusted
This is not about turning social media managers into salespeople.
It’s about helping you become better equipped for the realities of today’s clients.
If you’re ready to level up your thinking, your confidence, and the kind of responsibility you can comfortably take on, this workshop is for you.
Registration is open.
Investment: ₦50,000.
Skill up.
Position better.
Work smarter.
Comment SGMS or click the link to register.