
18/08/2025
Features Don’t Sell. Benefits Do. (Here’s Why Your Sales Copy Isn’t Working)
Let’s get real for a second.
Have you ever spent hours writing a sales page, hitting publish, and then… nothing? 🥶
Crickets. No sales. No clicks. No excitement.
It’s frustrating because you know your product is amazing.
But here’s the truth most business owners miss:
👉 People don’t buy features. They buy benefits.
What’s the Difference?
A feature is what your product is.
A benefit is what your product does for your customer.
Let me show you…
❌ Feature: “Our phone has 128GB of storage.”
✅ Benefit: “Store thousands of photos and videos without ever worrying about space.”
❌ Feature: “Our detergent is made with natural ingredients.”
✅ Benefit: “Fresh, clean clothes without irritating your skin or harming the planet.”
❌ Feature: “Our course has 12 modules.”
✅ Benefit: “In just 4 weeks, you’ll feel confident launching your own business without the overwhelm.”
See the shift?
Features talk to the head.
Benefits talk to the heart. ❤️
And in sales, the heart usually wins.
Here’s the Copy Trick I Teach My Clients
Whenever you write a feature, ask this one simple question:
👉 “So what?”
“My coffee is organic.” → So what? → “Wake up to coffee so rich and smooth, it makes mornings your favorite part of the day.”
“My training has 10 lessons.” → So what? → “In just 2 weeks, you’ll feel confident and prepared instead of lost and overwhelmed.”
Keep asking “So what?” until you land on the transformation your customer truly cares about. That transformation = your benefit.
Why This Matters for Your Sales
I’ve seen businesses double and triple their sales without running a single new ad — just by fixing their words.
Think about it:
If your copy doesn’t show the customer how life improves with your product… why would they buy?
If your copy only lists features, you’re making them do the mental work. And most won’t bother.
The fastest way to increase conversions is not lowering your price, not giving discounts, not running more ads…
👉 It’s writing words that make people feel the result before they buy.
Your Turn (Quick Exercise)
Right now, write down 3 features of your product.
For each one, ask: “So what?”
Then rewrite it as a benefit.
Boom. That’s your new sales copy.
Final Word (and a Gentle Nudge 😉)
If your sales aren’t moving, don’t beat yourself up. The problem might not be your product. It might just be your words.
And once you learn how to turn dry features into juicy, irresistible benefits…
That’s when your business clicks.
💬 Want me to help you rewrite your features into sales-boosting benefits?
Drop BENEFITS in the comments or send me a DM — I’ll share how I can work this magic on your product.
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