04/09/2025
Attention All Content Creators! --Meta
Whatâs Changing This September 1, 2025?
1. Unified Content Monetization Program (CMP) Becomes Mandatory
As of August 31, 2025, Facebook has phased out all prior monetization systemsâincluding In-Stream Ads, Ads on Reels, and Performance Bonusesâin favor of the new Content Monetization Program (CMP) .
Starting September 1, 2025, CMP is the sole pathway for creators to monetize content on Facebook. All legacy monetization methods are officially retired .
2. Enrollment Status
Currently, CMP remains invite-onlyâthough Facebook plans to gradually open public enrollment later in 2025 .
Creators who received invitations can join via the "Monetization" tab on their Professional Dashboard (mobile) or through Meta Business Suite (desktop) .
3. Expanded Earning Formats
CMP consolidates ad-based monetization across multiple formatsâReels, longer videos, photo and text posts, and even Storiesâinto one streamlined system .
All monetization is now performance-based, meaning earnings depend on how well your eligible content performs, regardless of format .
The goal: eliminate fragmented sign-up processes and varied eligibility criteria, making it easier for creators to monetize across different content types using a unified payout model .
Bottom Line
As of September 1, 2025, creators must use the Content Monetization Program (CMP) to monetize on Facebook. If you're not yet invited, keep an eye out for invites or enrollment openings later in the year.
Would you like help checking your eligibility, expressing interest, or understanding CMPâs performance metrics and payout model?
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Also, on a related noteâMeta has recently introduced stricter rules targeting spammy or reposted content:
Creators who frequently repost othersâ videos, photos, or text may lose monetization eligibility and see reduced content reach .
This crackdown is part of broader anti-spam efforts, including penalties for manipulated posts, hashtag abuse, or spam networks .
If you're reusing content, it's wise to ensure you're adding original commentary, editing, or value to avoid penalties.
Good Luck! âŁïž
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