mercyugwuiro

mercyugwuiro Need to secure funding for your business? or plan your business? Send us a DM or click our Whatsapp link👇Let's plan your business growth together

03/06/2026

Most fashion designers are using a pricing formula that is guaranteed to keep them broke. And nobody told them.

The formula sounds reasonable on the surface.

Cost of materials plus small something on top equals my price.

The problem is, it is missing the most important things.

Your rent.

Your electricity.

Your equipment wear.

Your transportation.

Your time.

And the biggest one that almost everyone skips. Your own labour.

The fact that your client supplied the fabric does not mean the job has no cost. It just means the fabric cost is removed. Everything else is still there.

Real pricing looks like this.

Materials cost.
Plus overhead cost per job.
Plus your labour.
Plus your profit margin. Equals your price.

When you price this way, two things happen.

One. You stop losing money on jobs without knowing it.

Two. You stop feeling guilty for charging what your work is actually worth.

Your skill has value.

Your time has value.
Your business has bills.
Price like it.




.

02/06/2026

Amaka charged ₦8,000 for a dress and went to bed feeling like she had a good day. She did not know she had just made a ₦3,900 loss.

Let me tell you about Amaka.

Amaka is a fashion designer in Lagos.

She sews beautiful fitted ankara dresses and her clients love her work.

Last month a client brought fabric and asked for a fitted gown. Amaka charged ₦8,000. She felt it was fair. The client paid without complaining.

Job done.

But here is what Amaka did not calculate.

She spent ₦1,500 on thread, zip, and lining.

She used ₦800 worth of electricity running her machine and pressing iron.

She spent ₦600 on transportation to deliver the dress.

That is ₦2,900 in visible costs.

But she also spent 6 hours on that dress. From cutting to finishing. Six hours of her skill, her hands, her time.

If her time is worth just ₦1,500 per hour, that is ₦9,000 in labour alone.

Total real cost of that dress. ₦11,900.
She charged ₦8,000.

Amaka did not make a profit on that job. She made a loss of ₦3,900. And she did not even know it.

She went to bed that night feeling like she had a good day.

This is happening in fashion businesses all over Nigeria right now. Not because the designers are not talented. But because nobody taught them how to calculate what a job actually costs.

I will be sharing more this week.

Save this post and come back tomorrow.

THE ANSWERS IS NOT TO WORK HARDER. IT IS TO DIVIDE THE WORK.You know mama Rashida, the popular beans seller in your area...
28/05/2026

THE ANSWERS IS NOT TO WORK HARDER. IT IS TO DIVIDE THE WORK.

You know mama Rashida, the popular beans seller in your area.
She does not plant the beans and sell at the same time. Her work is to cook. Her girls sell to customers. Her daughter collects the money. Each person have a task to perform, and the business moved on multiple fronts at once.
That is how a small business scales without stress.
You need to apply the same thinking to your fashion business.

You do not need to hire a full office. You do not need big money to start. Start with what is in front of you.

Train an apprentice to handle fabric cutting. Cutting is a learnable skill. If you are spending two hours every day cutting fabric, that is two hours you could spend on client consultations, content, follow-ups, or planning. Hand the scissors to someone you have trained and supervised. Free your hands for the skilled work only you can do.

Use your apprentice or a trusted helper for small errands. Running to Trade Fair for zips. Picking up buttons from Balogun. Dropping a completed outfit at a client's house. These trips eat your afternoon. They do not have to.
The work is the same. The difference is who does which part.
Stop doing everything. Start building a small team, even if that team is just one extra pair of hands.

25/05/2026

Every week, someone goes into a fashion group and asks: "Please how much should I charge for this?"

I understand why. Nobody taught us pricing in fashion school. We learned how to sew. We did not learn how to sell.

But here is the danger of asking that question in a group.

The person answering does not know your rent, your fabric cost, how long it took you, or what profit you need to survive. They are just throwing a number.

And when you use that number, you are either overcharging and losing clients or undercharging and losing money.

Pricing is not a guess. It is a calculation.

I built the Smart Money System to help fashion designers price their work properly, with full calculators that account for every cost.

Would you like to know more? Comment "PRICE" below.

28/04/2026

Pricing isn’t just about what others are charging. It’s about knowing your costs, expenses, effort, and adding your profit intentionally

28/03/2026

TAILORS, LET’S BE HONEST WITH OURSELVES

I have been reading the conversations about tailoring vs shoemaking.

But I think we are asking the wrong question.

It is not about which craft pays more.
It is about how the business is run.

There are tailors making very good money.
There are also shoemakers struggling.

The difference is not the skill.
It is the structure.

Many tailors focus only on sewing and ignore:
Pricing
Branding
Customer experience
Positioning

That is why one person can sew a shirt for ₦1,000
and another sells similar work for ₦20,000.

It is not saturation.
It is lack of differentiation.

If your work looks like everyone else,
talks like everyone else,
and is priced like everyone else,
customers will treat you like everyone else.

Fashion is not just skill.
It is business.

Until we fix the business side,
the complaints will continue.

Good morning, Eversmart People💙Here’s your business wisdom in one picture:You throw a bucket of water on a rock — nothin...
23/07/2025

Good morning, Eversmart Peopleđź’™

Here’s your business wisdom in one picture:

You throw a bucket of water on a rock — nothing happens.

But when you let a single drop fall on that rock every day…
Eventually, it carves a hole.

Not because the water is powerful.
But because it’s consistent.

Hype will get you attention.
But consistency is what builds trust, growth, and lasting results.

It’s not about doing the most.
It’s about doing something that matters — every single day.

Consistency beats intensity. Every. Single. Time.

What small thing will you keep doing this week — no matter what?
Comment below: “My one drop is..........”





Our cup of coffee this morning is 'Go Hard or Go Invisible"Good morning, Eversmart PeopleToday’s tea is not for the fain...
22/07/2025

Our cup of coffee this morning is 'Go Hard or Go Invisible"

Good morning, Eversmart People
Today’s tea is not for the faint-hearted:

Hustle like you have no friends.
Grind like nobody has your back.
Sweat like your goals depend on every drop.
Market your business like there’s a gun to your head.

Because truth is…
Nobody owes you support.
Nobody is coming to save you.
If you want to grow, you’ve got to go all in.

Push like your rent is due.
Promote like your life depends on it.
Work like it’s either win or nothing.

That’s how you become the most lethal version of yourself.

Leave a comment if you’re ready to go all in 🔥
Tag someone who needs this push.






Eversmart Fashion Business School

14/07/2025

WHY THEY ONLY COME TO YOU FOR CHEAP JOB

Let’s be honest —
You’ve become that tailor they run to when they want something “affordable”… not when they want quality or class.

Here’s why it’s happening 👇🏽

1. You Accept Any Price Out of Fear

You tell a client, “It’s ₦10,000 to make this dress.”
They respond with, “Abeg, I have ₦4,000.”
And because you’re thinking about NEPA bill or school fees, you reluctantly say “Okay, bring it.”

In their mind, they’ve scored a bargain.
And guess what? They’ll go and tell their friends:

"Go to her — she’s good and cheap. Just be ready to price.”

Now, you've not only lost money — you’ve trained people to disrespect your price.

2. They Don’t See a Tailor Who Knows Her Worth

They didn’t see confidence.
They saw someone they could press and bend.

And sadly, when people sense fear or desperation in business, they take advantage of it.

3. Confidence is More Than Just Saying “₦10k”

Real confidence sounds like:

"Yes, it’s ₦10,000 — and that includes quality finishing, proper fitting, and my time. I understand if it’s above your budget.”

See the difference?
No panic. No begging. No apologies.

If they can’t afford you, it’s okay.
But don’t let fear of “losing a customer” push you to lose your value.

4. Your Positioning Is Weak

Check your captions.
Do you write things like:

“We sew for every budget.”
"Pocket-friendly tailoring available!”

Now compare that to:

“We create bold, elegant looks for women who love to stand out.”

See how one sounds cheap, and the other sounds premium?
Your words attract your crowd.

5. Low Confidence, Low Pricing, Low Reputation

Let’s not sugarcoat it —
If you keep shrinking your price to please everyone, you’ll slowly shrink your confidence too.

And soon, people won’t even ask if you’re good — they’ll just assume you’re cheap.

✂️ A Better Way Forward:

* Define your ideal client: Who do you really want to work with?
* Adjust your messaging to speak to them directly.
* Set your prices based on value, not fear.
* Practice saying “No, thank you” when an offer doesn’t match your worth.

Imagine Nike pricing their sneakers like “we sell shoes for every pocket.”
Would you still see them as premium?
Exactly. Stop being scared to set a standard.

You’re not just a tailor.
You’re a fashion solution provider.
Start showing up like one.

Address

Lagos
23401

Website

Alerts

Be the first to know and let us send you an email when mercyugwuiro posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to mercyugwuiro:

Shortcuts

Share

Category