21/01/2026
The AI world just leveled up! OpenAI has officially transformed ChatGPT into a full-fledged app platform: users can now access interactive applications from Booking.com, Spotify, Figma, Canva, and four more partners, without ever leaving the conversation.
Over 800 million ChatGPT users per week now have instant access to features like building a travel itinerary, creating playlist magic, designing or editing visuals, and shopping for homes, all inside their chat, thanks to OpenAI’s new Apps SDK. Developers can build custom experiences leveraging Model Context Protocol, a novel standard for connecting third-party tools to AI models. For example, design a Canva post, book a room with Booking.com, or generate a diagram with Figma, each with real-time interactive interfaces right in ChatGPT.
OpenAI’s “app within a chat” model means users call up external services via natural prompts, and businesses reach massive new audiences. This unparalleled integration signals a turning point, ChatGPT is now the gateway to a rapidly expanding ecosystem of productivity, travel, music, and design apps, reshaping how we interact with digital tools.
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