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David Gladness, Lagos (2025)

08/08/2025

Behind the success you admire is a strategy you should source inspiration from to create your own story.

Don't unnecessarily get yourself pressured when you see people win, instead ask yourself how you can create your own success story.

Don't be discouraged, don't think of quitting.
Rest if you must, but don't give up on you.

Be exceptional.

My name is David Gladness and I am exceptional.

fans Asher Kine

02/08/2025

Strategic Marketing Vs Design
PS: Tap to view full design

Strategic marketing goes beyond looking good, It positions a brand as the go-to solution in people’s minds. It is about clarity, emotion, and impact.

Every element you see in this banner was not picked by chance. It was carefully created from scratch to bring Prince Energy Hub’s vision to life.

From the sky, sun, and clouds to the bold headline and clean layout, each detail was intentionally designed to make the brand instantly recognizable and memorable. I didn’t rely on templates or recycled ideas. Instead, I took time to understand the client’s dream, studied the target audience, and built visuals that inspire trust and confidence at first glance.

The result is a banner that doesn’t just showcase electrical and solar services. It builds authority, connection, and credibility in a single glance.

PS: Don't forget, if you ever need a design problem solved, I am just a DM away.

My name is David Gladness, and I am exceptional.

BTW, what are your thoughts about the balance between strategy and design? Share them in the comments below.

fans Asher Kine

02/08/2025

Happy weekend.

Coming to your screen soon. ✨📌📍
One of the banners I designed for Energy Hub recently (last month).

01/08/2025

𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗙𝗢𝗥 𝗮 𝗰𝗹𝗶𝗲𝗻𝘁 𝘄𝗼𝗻’𝘁 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗿𝗼𝘄 𝗮𝘀 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿…

Sounds strange, right?

Recently (Last month), I designed a banner for Prince Energy Hub
I could have just done the “regular thing”… take the brief, make it look nice, send it off, and call it a day.

But here’s the truth:
👉 Working FOR a client only makes you a service provider.
👉 Working WITH a client makes you a solution provider.

Before I even opened my design tools, I asked questions.
Where will this banner be pasted?
Who are we trying to grab attention from?
What action do we want them to take after seeing it?

I literally imagined myself as the target audience, standing in front of that banner, and then I built the design to speak directly to them.

The result?
A banner that wasn’t just “good-looking” but effective.
And a client who was more than satisfied, because he felt understood.

That’s the difference.
Working FOR clients wins you a project.
Working WITH them wins you relationships, referrals, and long-term growth.

---

What do you think?👇
Are you just a designer…
Or are you truly collaborating with your clients to bring their dreams to life?

fans Asher Kine

01/08/2025

Happy new month
EXCEPTIONALS
🥰🫂❤️

31/07/2025

July was good 😊🫂❤️

30/07/2025

𝗧𝗵𝗶𝘀 𝗼𝗻𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗰𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 ‘𝗰𝘂𝘀𝘁𝗼𝗺’ 𝗹𝗼𝗴𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗮 𝗰𝗼𝗽𝘆

One of the most embarrassing moments as a brand identity designer…

You’ve worked on a logo for days…
Poured your heart and creativity into it…
Didn’t copy anyone, didn’t even use heavy inspiration…
And yet, the client says:
"This looks like something we’ve seen before." 😳

Now it feels like you scammed them.
But you didn’t.
It’s just that in the world of millions of logos, sometimes a unique idea isn’t as unique as you think.

Here’s how I avoid this problem today (and how you should too):

✅ Google Lens: Upload your logo and see if similar images already exist online.
✅ Pinterest Lens: Do the same, since many designers showcase their logos there.
✅ Branddatabase.wipo: This is the game-changer it lets you check if your concept looks like any registered trademark.

This simple habit saves you from embarrassment, builds trust with clients, and protects your name as a designer.

Because originality isn’t just about creating from scratch…
It’s also about making sure no one else has your idea already registered.

This is how I protect my work and my clients’ brands.
Because as David Gladness, I don’t just design logos –
I build timeless, strategic brand identities that stand out and stay unique.

If you need a memorable, original identity for your business,
you already know who to talk to. 😉

---

fans Asher Kine

26/07/2025

Look beyond the aesthetics…
This space holds a story one of pain, loss, starting over, and choosing to rise again.

I got robbed. I lost everything. And I had to rebuild from scratch.

Tomorrow, I’ll be sharing the full story behind this setup the journey, the heartbreak, and the resilience it took to get here.

I hope it inspires someone who's feeling tired or stuck.
Because if you're at your lowest, this might just remind you… there's still light ahead.

24/07/2025

When you understand that your design isn’t just for “aesthetics” but for impact, it changes everything. 💡

Earlier this month, I worked on this banner design for Exploits Farming Hub , a brand passionate about helping people access healthy fish products, fish seedlings, oven-dried meat, barbecue, and more.

But before opening any design tool, I asked questions.

What’s the goal? Who’s seeing this? What do you want them to feel or do?

Because as a designer, my job isn’t just to make things look good, it’s to make things work.

It’s about capturing the vision sitting in the client’s mind, and translating it into visuals that speak even before words do.

So the next time you get a brief, don’t just collect the logo and go.

🎯 Ask. 🎯 Understand. 🎯 Design with purpose.

Because when the goal is clear, the results are louder. 🔥

11/07/2025

If you're always giving excuses of being tired when you ought to be building your own future now.

You will not get the chance to complain of tiredness working for someone that had build theirs in the future.

The choice is yours.
Good morning Exceptionals 😊❤️🫂

10/07/2025

I remembered how I lost the first job that could’ve been my first printed design…

But today, I’ve had my works printed even outside Nigeria.

Who would’ve thought?
That the same person who once lost a project due to cluelessness…
Now has over 100+ printed designs to their name.
And these days, it feels so normal like second nature.

But it wasn’t always like this.

Back in 2023, I got my first opportunity to design something that would be printed.
A POS banner.

The design part? Easy.
But when it came to printing, I was blank.

I didn’t know the right sizing…
I didn’t understand bleed and trim…
I had no laptop just my phone and zero confidence.

Still, I was eager to learn. I reached out to people I looked up to.
But many ignored me or gave vague, unhelpful answers.
It was painful.

Eventually, the client sensed I wasn’t confident and backed out.
Not because I wasn’t capable but because I didn’t sound sure of myself.

That single moment stung.
And I promised myself never to feel that helpless again.

So I researched, practiced, learned through trial and error…
And when the next opportunity came, I was ready.
Fast forward to now printing doesn’t scare me anymore.
It excites me.

💡 If you’re a designer and printing still feels like a mystery, I made a full video on my YouTube channel where I explained how to properly size your design, export in high resolution, and send print-ready files without losing quality.

I’ll drop the link in the comment section it might just help you avoid losing your own first project.

But let me ask: Have you ever printed your own design before?
How did it feel the first time?

Let’s hear it in the comments 👇🏽

David Gladness

08/08/2025

02/08/2025

02/08/2025

01/08/2025

01/08/2025

31/07/2025

30/07/2025

26/07/2025

24/07/2025

11/07/2025

10/07/2025

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