APM Consult, 9b Otaja Street, Egan Road, , Igando (2025)

10/11/2022

3 Costly Mistakes That Limits Your Online Marketing Strategy (continued)

Mistake #3: Selling To Critics Instead Of the Customers

I have seen a ‘terrible’ sales copy bring in so much sales while a ‘standard’ copy do badly. You may say why call it terrible if it brings home the goods? It is because it is not appearing polished with grammar and feature jargons… just stories and bla bla bla. But it made a whole lot of money.

The secret is simple; the copy sold to the customers and not the critics.The goal of a good sales copy is not to win a Nobel Prize in literature but to simply make people buy what it is selling. Your online marketing strategy will fail if your plan is to appear like other successful companies. What works for them may not work for you. And your goal, if you want your online marketing to succeed is to find what works for you. If you ask me, I would say the customer should determine the kind of approach you adapt.

In my experience as The Supplement Copywriter, I have realized the power of story in selling products. Stories are relatable. The ordinary man appreciates stories and so does the high and mighty. Stories communicate complex concepts in simple unforgettable ways.Companies make a mistake of showing off their capabilities to put the competition off.

Awards, accreditations, sales figures… All these just to make a statement to the adversary or should I say competitors. It’s an error stemming from a wrong perspective. Focus on the customer; his needs, his fears and how your product alone can solve these.The opinion of critics matter... I guess, but nothing is more important to the survival of a company than its sales figures.

You will have to concentrate on that when developing your sales strategy and copies. Your focus must be on getting a good bottom line. So set your perspective correctly, sell to the customers and not the critics.

to be continued...

08/11/2022

The 3 Mistakes You Are Making Even Right Now

Check your online marketing strategy, you may find these 3 mistakes I am about to share with you. It will be found in your sales copy, your sales funnel, your website and blogs. And they all stem from the wrong perspective of focusing on your products instead of the customer.

Mistake # 1: Features Instead Of Benefits

Companies and online marketers make a serious mistake when they try to sell products by arraying its features more than portraying the benefits. The number one question ringing in the mind of your prospect is ‘How does this product make my problem go away?’ or ‘How does buying this product change my life?’

It’s a default pattern. A subconscious question. And if you want them to reach for their wallet or click the buy button through your online marketing strategy, answering that question should be your only goal.

Costumers are saucy, impatient and you can’t blame them. Customer is king. And online, it is worse. Impatience is a strong reality in the online space. If you will grab your audience’s attention quickly, you should aim at telling (actually showing) them the benefits of using your products and not the jargons of product specifications.

Now don’t get me wrong, customers are intelligent too. They want to know what makes up the product, but that is after they have actually decided to buy. Emotion before logic… Never forget that.

Do you remember that slogan, ‘what’s in it for me’? Well, that’s the exact question in the mind of your prospects. The sooner you answer that question, the sooner you see them reach for their wallets or Cards. Your products are ‘the best’, you have put in so much to make it so but until you make prospects see the benefits it brings to their lives, you haven’t really started marketing your product.

I have read countless sales copies where I struggled to even read to the end because it majorly talks about features. Especially in the nutrition supplement niche. When online sales copy for a nutrition supplement reads like a medical research or thesis, I am left to wonder if it was aimed at generating sales. Features only come in handy when establishing credibility and trust. But while you are yet to get to that stage, make the prospect relish the idea of the numerable benefits your product alone can deliver to him. It works all the time!

to be continued...

07/11/2022

3 Costly Mistakes That Limits Your Online Marketing Strategy

Introduction

Life is majorly a cause and effect system. So when we make mistakes even innocently, we most times pay for them dearly. Companies make series of mistakes in their marketing strategy but three of them are very costly.

And these costly mistakes that hamper your online marketing strategy stems from one major problem: Wrong Perspective.
Sometimes what we truly need is not more energy to put in more effort. What we truly need is a change in perspective.

This is true in life, in family, but most especially in your online marketing approach. Companies fix their attention on their product when constructing an online marketing strategy.

They bask in the glory of their product: what it cost to produce it, the amount of research put into it and the accreditations and awards it has gathered over the years. All these are great, but if you will design a successful online marketing strategy, your eyes must be focused on the customer and not the product.

02/11/2022

5 Ways To Treat Your Self-Owned Business Like A Business!

5. Specialization

When we start our self-owned business, we most times have little assistance. We have no staff, and so we do all the parts by ourselves. You may starts this way but you must work towards employing staff.

And know your strengths and weaknesses. Employ good hands to handle your area of weakness first. If you know how to deliver the service upon which your business is founded but lack administrative capabilities, then you must first employ a Manager or Supervisor.

Hold your specialty closely, so you can see clearly where you need fortification. By doing this, you will have a clear direction on how to grow your business operations and business in general. Be a master over some areas of the business, then employ good hands in your weak spots. This is a good way to handle your business, if it will grow.

I hope you learned one or more things to apply to your business immediately? Please treat your business like a business and not a hobby or retirement home. Be disciplined and succeed!

Visit www.apmconsulonline.com to learn more and see what service we can render to your business to help it succeed.

To You Success
Andrew Peter Milestone
www.apmconsultonline.com

02/11/2022

5 Ways To Treat Your Self-Owned Business Like A Business!

4. Pay Yourself

This aspect is very crucial. Many Self-Employed people do not put themselves on salary. They have not separated themselves from the business. And this could prove very detrimental. You need to treat your business like a business and treat yourself like an employee.

Pay yourself on an agreed time if possible. Take out a little from the profit and pay yourself. Take care of your responsibilities from the salary you map out for yourself and refuse by all means to exceed that spending. It takes discipline to be a successful CEO.

If you keep spending without accountability, how would you keep the books? How would you even know if you are making progress or winding down? Do you have staff? What are their salaries? Pay them before you pay yourself.

How you handle cash inflow matters a lot in building your self-owned business. Nobody will shout at you but your bottom-line will. So do right!

01/11/2022

5 Ways To Treat Your Self-Owned Business Like A Business!

3. Stragety/ Board Meetings

Just because you have little number of staff or none at all doesn’t remove the importance of staff meetings. Just working the routines does not gaurantee success for a business or organization. You need a set time to brainstorm and strategize.

You may be all things to the business but you need a set apart time to do certain things correctly. Create that time to overview the business and see how it can get better. Check the records and see areas where things can be be done better.

Check all the departments; marketing, sales, production, operations, advertising and what have you…then strategize how to improve.

Self-owned businesses who ignore this, finds it very hard to grow. Just reacting to everything is not the best approach to business growth. You need to get intentional and specific. Sit with yourself and have that meeting that changes everything for your business.

01/11/2022

5 Ways To Treat Your Self-Owned Business Like A Business!

2. Set Targets

When you were an employee, you always had targets to meet daily and or weekly, so what happened? Now you do not set targets for your work and operations and yet expect to achieve much. Self-employment is not a retirement plan where freedom is all that matters. If you want to succeed as a Freelance or a Self-Owned business, you need to set targets.

What would you achieve in a day and conclude it’s a good day? Without goals, there shouldn’t be celebration. Goals keep you on course. It helps you check your progress. It tells you factually if you are making progress or not.

The idea of drifting or tagging along and hoping to achieve something meaningful is a self-scam; stop it! Set a target for your day and pounce on it agressively. Set also for your week and even months and year. You are your own boss but you can be fired by your bottom-line. If you are out of business, YOU ARE FIRED!

31/10/2022

5 Ways To Treat Your Self-Owned Business Like A Business!

Introduction

The rate of people going into self owned business is great. Many people are quitting their 9 - 5 jobs and becoming self-employed. Be Your Own Boss is a popular slogan now but many self-bosses don’t treat their business like a business and this is a recipe for a crash.

When you were employed, you behaved in certain ways that ensured productivity and profitability to the organization but now you have ignored these 5 key attitude towards making your business successful:

1. Resumption Time

Every job has a resumption time. It might not be convenient but that system is responsible for some progress in the company. Just because you have your own company, doesn’t eliminate this principle. There must be a time you resume your business as a BOSS.

CEO shouldn’t be a mere title, it should be an office responsible for the overall operation of your business. You too should have a time for resumption and closing.

You may enjoy a little flexibility of the set time but there must be a set time for you to do work for your self-owned business. Failure to do this will reduce productivity in a drastic way.

So choose your own time and then stick to it as much as you can. It’s a business, so treat it as such!

27/10/2022

3. User website

The third kind of website that your business may need is a subscription website. It is also called user website. It makes big sense to those who offer professional services to a set or group of people.

If you are into selling courses, videos, or social networking or even business networking, this type of website is good for you. This kind of website is heavily data driven. It's big and quite expensive to maintain.

A website like LinkedIn, Facebook and Instagram are all user end website. Users log in to their dashboard to enjoy the product or service that your business offers. It doesn't need to be as huge as Netflix.com before you get started but if you have consistent content or service for which people can subscribe to, this kind of website will work well for you.

If you want further consultation on the particular kind of website your business truly needs, visit us on www.apmconsultonline.com . Be rest assured, you are in the right hands.

Enjoy you day!

25/10/2022

2. E-commerce websites

This allow your business sell directly to customers through card payment solutions. With a website like this, you can display your wares on your site and get people to buy while you sort the delivery of the item.

This type of website works best for digital products because the purchased product can be delivered instantly through autoresponders.

However, if you want an e-commerce website for your physical products like clothes, phones and gadgets, you need to set the delivery operations so well to avoid loss of integrity for your brand.

Websites like Jumia, Jiji and Wakanow are e-commerce websites. If your business have in-demand products (digital or physical), you can go for it. You do not need to build a very heavy website like amazon.com before you run an e-commerce website.

What is very important here is a good arrangement of the web pages, clear and sharp images of your product and a perfectly working payment solution.

If you want increased sales via direct online sales, then e-commerce website is your best bet.

And at APM Consult, we've got you covered. We will consult with you and design an e-commerce website that will specifically work for your business.
To be continued...

Visit www.apmconsultonline.com let's make it happen!

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