Marketplace Strategist

18/09/2025

If you are looking to make money or generate profits, it is important to create value first. Value precedes profit.

So, how is value created? It's simple: by solving human problems!

When problems are solved, value is created. If you want people to act responsibly, help them understand how to become valuable individuals before they focus on profit.

For step-by-step models on how to create profitable value, click http://rhbooks.com.ng/product/ahead-of-the-curve/

15/09/2025

You wake up in the morning, ready to hit the day running. Suddenly, you realize that something feels off; the results you usually achieve from your normal routine are not adding up. When you encounter such difficulties, remember that a new dawn is upon you.

The mindset you relied on yesterday may not be suitable for today, or for the future. The world is shaping into the new; your conventional approach to doing things may fail or disappoint you. The wisdom here is simple: adapt to these inevitable changes or you quit the scene; no middle ground for complacency.

The music has changed, offering a new sound and rhythm different from what you are used to. Just as the music shifts, so too should your dance steps change!

As you connect to the unfolding events, how adaptable are you? Developing your Adaptability Quotient (AQ) is essential for preparing yourself for the unknown and unexpected challenges that emerge in this new normal.
Adaptability is the price to pay to move beyond the terrain of the status quo.

As a new week begins, initiate new processes that will foster your growth and productivity. As difficult as the change may be, make the move and shift the status quo.

Wishing you a great and productive week ahead!

For more practical strategies on managing growth, adapting to current realities, and transforming disruption into positive outcomes, visit http://rhbooks.com.ng/product/ahead-of-the-curve/

08/09/2025

"Human problems come in a shade of variety. Solving people's (human) problems comes in diverse packs and shades that fit into your size, just like fruit juice or wine comes in varieties."
— Culled from "AHEAD OF THE CURVE"

When you take a closer look at issues in society, many thought human needs are far from their reality. If you truly take a look from where you are now, you will realise that human needs are not as far away as they seem. Look not too far; eyes that see are not common.

Everyone wants to feel loved, more important, and to be noticed and valued. As people embrace love, it requires a discerning (uncommon) eye to identify the gaps in human needs. Once you recognize these gaps, they become your unique opportunity for addressing and solving these problems.

One line from a Yoruba proverb states, "Papọ a tẹriba lori awọn ẽkun wa, ṣugbọn awọn aini wa yatọ ni ọkan". This translates to: "Together we bow on our knees, but our needs differ in the heart." These needs can be categorized into physiological (food, water, sleep), safety (security, health, housing, employment), and love and social esteem.

So, the question to you is: What do you see?

It's Monday morning, the start of another exciting week. Keep hope alive, keep the fire burning, and keep thriving. Have a great week!

Postscript: The book, "AHEAD OF THE CURVE," by Emmanuel Abiona is still available. You can order your copy at Rovingheights Bookstore or via rhbooks.com.ng/product/ahead-of-the-curve/.

02/09/2025

So, you are having a heart-to-heart conversation about how to start creating value and maximizing it for profit. As thrilling, exciting and good idea it looks, it's important to consider whether this is a sufficient reason to embark on the journey.

Creating value is a purposeful adventure that takes you through the pathway of offering solutions to people's (human) problems. Value is fundamental!

People out there are on a quest for what you have to offer and bring to the table. The market exists and will continue to thrive as long as the earth remains.

Here are some ways to drive the market to your advantage:
1. Do a deep search for problems that exist within your society (environment, community). Every value offering starts locally before gaining global relevance.

2. Create the VALUE. Whether you are an entrepreneur or an employee, you are a solution provider in your field.

3. Offer YOUR VALUE. Value comes first before thinking of profit. As I mentioned in my book, AHEAD OF THE CURVE, "The lifecycle of a brand is to solve people's problems. When problems are solved, we create value."

It's another fresh month filled with opportunities. Create something meaningful to meet people's needs. Have a pleasant September.

AHEAD OF THE CURVE is now available at Rovingheights Bookstore. You can place your order on rhbooks.com.ng/product/ahead-of-the-curve/

Ahead of the Curve is a practical guide designed to empower individuals, entrepreneurs, brands and leaders to build and manage profitable global brands. The book focuses on three key areas: establishing a solid foundation for a strong global brand, effectively penetrating the market, and mastering b...

25/08/2025

I glanced around and saw a variety of problems that people are preoccupied with. This observation reflects a common reality: many individuals invest more time, energy, and resources in building monuments to their past failures.

Why dwell on what you cannot change when you should be focused on what can work?

The past offers nothing more than history. The past serves as a guide for how the future should be lived and experienced. The future is something you can visualize and live in the eye of your mind.

The future starts now — any moment after this second. Now is the time to desire the future you want to see. It is time to live for the future you envision and to take action toward making it a reality.

Nothing happens by chance; you create your own outcomes.

As we begin a new week, focus on creating something meaningful. Keep moving forward!

One love,
Emmanuel Abiona

18/08/2025

THE REFLECT POINT with Emmanuel Abiona

In the world of technology and creativity, two key roles are primarily responsible for driving innovation: the front-end and back-end roles. Both contribute significantly to the smooth operation and success of any system or project.

The creative works and solutions we see in public spaces are the result of the efforts of the back-end team, who operate behind the scenes. Without their meticulous work, front-end accomplishments would not be possible. Back-end works are the masterminds who make the system function effectively.

Here’s a fundamental truth: Achieving success in life requires you to be thorough and precise in your preparation, often at the back end. The results you achieve in the visible world are directly related to the efforts you commit behind the scenes.
Productivity stems from the quality of your input into any work, activity, or system, which ultimately determines the output. It is "Garbage in, Garbage out" (GIGO).

This week and beyond, make a conscious effort to focus on improving your back-end input before seeking the appealing results at the front end.

04/08/2025

Dear Parents and Guardians,

It’s that time of year when we enter the Summer Break session. I know many of you are considering or have already finalized plans to enrol your children in Summer Lessons or Coaching. While this option may seem appealing, it might not be the best approach.

Instead of focusing solely on subjects they will study when school resumes, let Summer Coaching be an opportunity for your children/wards to learn beyond traditional classroom settings.

Invest in their future by introducing them to valuable skills such as technology (especially AI), coding, skill acquisition, and life skills. These experiences will help them become creative and versatile in today’s world. By sowing these seeds into their future, you will undoubtedly see amazing results.

I'm Yours, Partner in Growth and Buddy,
Emmanuel Abiona

25/07/2025

Hello, dear business owners and enterprise solution providers!

May I ask you a question? Why do you wait for your competitors before stepping up to offer top-notch services to your customers or clients?

I'm not sure what your answer might be, but I have some words of wisdom for you:
Never wait for your competitors before you take action to provide high-quality services. Holding back only limits your customer base, as you may not have another opportunity to interact with them.

If your customers find a competitor who can offer better services, they may switch, allowing your competitors access to your customer pool.
Providing quality customer service is vital for the growth of your business.

~ Emmanuel Abiona

14/07/2025

Many of us live our lives with a biased mindset rooted in deception. Our minds often tell us a lie: that living a healthy and fulfilling life requires a lot of money or fortune. What a narrow-minded belief! This thinking has become a barrier that has held you back from enjoying a quality life.

Some things you consider expensive are quite affordable and within your reach. The truth is, you need to embrace a culture of excellence and reject mediocrity. Living an average life is not something to aspire to.

I challenge you to go window shopping today. Take a walk down the street to a market, mall, or outlet, and you’ll see that the good life others enjoy is accessible to you. It’s only that you have not stepped up your game to embrace the beautiful possibilities around you. Life is good, life is beautiful, and life is meant to be enjoyed.

It’s time to be ahead of the curve. Step up your game!
Have a fabulous week.

– Emmanuel Abiona

07/07/2025

Dear Professionals, Leaders, and Individuals,

As we begin another week, it is good to emphasize that while intelligence quotient (IQ) is important, it is not sufficient on its own for a successful life. Emotional intelligence (EI) plays a crucial role alongside IQ. Your ability to perceive, understand, and manage your own emotions, as well as those of others, is essential for personal growth and development.

An individual with a high IQ but lacking in emotional regulation may struggle with personal development and face character challenges. IQ becomes truly valuable when paired with strong emotional intelligence.

On a positive note, having a high EI provides a significant advantage in maintaining healthy interpersonal relationships. This week, give more attention, strike a good balance and focus on enhancing your emotional intelligence.

Inset: A page from Model 5 of the book, Ahead of The Curve by Emmanuel Abiona

01/07/2025

A warm welcome to the exciting second half of the year!

Aim high, stay focused, take charge, and stay ahead of the curve. Prepare for overall growth, speed, and amazing opportunities in all your endeavours.

26/06/2025

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