Marketplace Strategist

Marketplace Strategist We are in the business of developing people, brands and organizations for long-term growth solutions

Hello, dear business owners and enterprise solution providers! May I ask you a question? Why do you wait for your compet...
25/07/2025

Hello, dear business owners and enterprise solution providers!

May I ask you a question? Why do you wait for your competitors before stepping up to offer top-notch services to your customers or clients?

I'm not sure what your answer might be, but I have some words of wisdom for you:
Never wait for your competitors before you take action to provide high-quality services. Holding back only limits your customer base, as you may not have another opportunity to interact with them.

If your customers find a competitor who can offer better services, they may switch, allowing your competitors access to your customer pool.
Providing quality customer service is vital for the growth of your business.

~ Emmanuel Abiona

Many of us live our lives with a biased mindset rooted in deception. Our minds often tell us a lie: that living a health...
14/07/2025

Many of us live our lives with a biased mindset rooted in deception. Our minds often tell us a lie: that living a healthy and fulfilling life requires a lot of money or fortune. What a narrow-minded belief! This thinking has become a barrier that has held you back from enjoying a quality life.

Some things you consider expensive are quite affordable and within your reach. The truth is, you need to embrace a culture of excellence and reject mediocrity. Living an average life is not something to aspire to.

I challenge you to go window shopping today. Take a walk down the street to a market, mall, or outlet, and you’ll see that the good life others enjoy is accessible to you. It’s only that you have not stepped up your game to embrace the beautiful possibilities around you. Life is good, life is beautiful, and life is meant to be enjoyed.

It’s time to be ahead of the curve. Step up your game!
Have a fabulous week.

– Emmanuel Abiona

Dear Professionals, Leaders, and Individuals, As we begin another week, it is good to emphasize that while intelligence ...
07/07/2025

Dear Professionals, Leaders, and Individuals,

As we begin another week, it is good to emphasize that while intelligence quotient (IQ) is important, it is not sufficient on its own for a successful life. Emotional intelligence (EI) plays a crucial role alongside IQ. Your ability to perceive, understand, and manage your own emotions, as well as those of others, is essential for personal growth and development.

An individual with a high IQ but lacking in emotional regulation may struggle with personal development and face character challenges. IQ becomes truly valuable when paired with strong emotional intelligence.

On a positive note, having a high EI provides a significant advantage in maintaining healthy interpersonal relationships. This week, give more attention, strike a good balance and focus on enhancing your emotional intelligence.

Inset: A page from Model 5 of the book, Ahead of The Curve by Emmanuel Abiona

A warm welcome to the exciting second half of the year! Aim high, stay focused, take charge, and stay ahead of the curve...
01/07/2025

A warm welcome to the exciting second half of the year!

Aim high, stay focused, take charge, and stay ahead of the curve. Prepare for overall growth, speed, and amazing opportunities in all your endeavours.

Paper bags serve as branding and advertising tools for businesses and as souvenirs for events. Contact us today for any ...
26/06/2025

Paper bags serve as branding and advertising tools for businesses and as souvenirs for events.

Contact us today for any size of paper bags you want.

Don't sell just a product; instead, sell the benefits that the product offers. When you emphasize the benefits, whether ...
24/06/2025

Don't sell just a product; instead, sell the benefits that the product offers.

When you emphasize the benefits, whether they relate to a product, service, or something else, you are effectively planting the idea of your value in people's minds. As I mentioned in my book, "A brand does not sell a product; they sell dreams through their expressions."

Now, let us guide you on how to sell yourself as a global brand. The book, "AHEAD OF THE CURVE," by our Principal Consultant, Emmanuel Abiona will assist you on this journey. The practical steps outlined in the book will help you gain a global perspective, allowing people to access you and the value you offer.

It's another week, and I have two important questions for you: First, do you want to sell? Second, how do you sell?I bel...
23/06/2025

It's another week, and I have two important questions for you: First, do you want to sell? Second, how do you sell?

I believe the answer to the first question is a resounding "Yes." Now that we’ve established your desire to sell, you should recognize that the ambition is a good one. It's essential to understand that anyone who wants to sell has value to offer, and this is a truth you must hold on to.

Selling is more than merely offering a product or service; it involves creating value for people and helping them navigate life's challenges more easily.

For example, when CloseUp advertises its toothpaste, they are not just selling toothpaste. Instead, they are conveying the value of having clean, white teeth. That is what they are simply selling to you.

Connecting the first question with the second, there is a point where the value creator meets clients who are in need of that value. Every product and service has a seller eager to offer value, while customers or clients are those seeking that value. No matter how valuable your offering may be, it becomes ineffective if there is no one to receive or appreciate it.

In the meantime, as we start a new week, go out and take significant steps towards your goals. Bring in the harvest!

Emmanuel Abiona |

If you want to attain a level of global brand relevance that profitably sells, you need a proper structure in place. Wha...
20/06/2025

If you want to attain a level of global brand relevance that profitably sells, you need a proper structure in place. What will replicate success over time is an efficient (working) human process and structure. A dream does not build a life, a dream does not build a nation; work does!

Here is how Emmanuel Abiona viewed structure in his Book, Ahead of the Curve:
"Structure is not an appointment or physical entity. It is the division of labour where the right people are placed in the right unit. The idea is to fix the right peg in the right hole; this is how to make selection placement."

Every day is special, not just a day on the calendar set aside to celebrate heroes, fathers, husbands, and the men that ...
16/06/2025

Every day is special, not just a day on the calendar set aside to celebrate heroes, fathers, husbands, and the men that inspire us. These individuals are truly one of a kind and deserve recognition for the many roles they play in our lives.

We can reflect on this time and again, and we will always arrive at the truth that there is something extraordinary about fathers — especially those who genuinely grasp the essence of fatherhood and embrace its responsibilities.

Fathers serve as role models in our lives, shouldering responsibilities and leading by example. An American writer described fathers as veterans who have matured in navigating life and its various challenges. They occupy a position of authority that God values, thus carrying a mandate upon their shoulders.

Thank you for your selfless sacrifices, unwavering love, and steadfast dedication as exceptional men.

Happy Father's Day to all the real veterans and fathers out there!

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