04/09/2026
Let’s say I sell clothes.
I post a picture of a beautiful dress.
“Available in all sizes.
DM to order.”
And then…
2 likes.
No comments.
No orders.
Would I conclude that people are not buying?
No.
I would first ask myself:
“Have I given people enough reasons to want to buy from me?”
Here’s what I would do instead:
1. I would stop posting products without context.
Instead of just posting:
“Beautiful gown available. ₦35,000.”
I would say:
“Have you ever bought a beautiful dress online, only for it to arrive and look completely different from the picture?”
Then I would show my own product and explain:
“This is why I show the front, back, fabric texture, fitting and real-life videos of my outfits before you order.”
Now, I’m not just posting a dress.
I’m addressing a fear my customer already has.
2. I would show my product in use.
If I sell bags, I won't only take pictures of the bag on a table.
I would show:
• What the bag can contain
• How it looks when carried
• Different ways to style it
• The type of person it is perfect for
Because sometimes, your customer likes your product but doesn't know how it fits into their life.
Help them see it.
3. I would turn customer questions into content.
If people constantly ask:
“Is this available in other colours?”
I would create a post:
“5 colours available for this bag.”
If they ask:
“Can I use this product for sensitive skin?”
I would create content answering that question.
Your customers are literally telling you what content to create.
You just need to listen.
4. I would show proof before asking for money.
Before I say:
“Order now.”
I would show:
• Customer reviews
• Unboxing videos
• Repeat customers
• Before and after results
• Screenshots of feedback
• Videos of happy customers using my product
Because your customer is asking:
“Will this actually work for me?”
Proof helps answer that question.
5. I would make my content sound like a conversation.
Instead of:
“Get your order today.”
I would say:
“You said you wanted a simple outfit for your birthday that would make you look expensive without spending ₦100,000.
This is the dress I would recommend.”
That sounds more personal.
And people respond better when they feel like you're talking to them.
6. I would follow up with people who show interest.
Someone comments:
“How much?”
I won't just reply with the price and disappear.
I would say:
“It’s ₦25,000. Would you like me to show you the available colours?”
Someone reacts to my story?
I may ask:
“Are you looking for something like this?”
Not in a forceful way.
Just start the conversation.
Many sales are lost because business owners expect customers to do all the work.
7. I would create content that attracts the customer before they are ready to buy.
Someone may not need my product today.
But they may need it next month.
So I would keep showing up.
Educating them.
Helping them.
Entertaining them.
Showing them what I sell.
Building trust.
So when they finally need the product, I am the first person they remember.
Because attracting customers online is not:
Post product → Wait → Complain that nobody is buying.
It is:
Get attention → Build interest → Create trust → Make the offer → Make buying easy.
If you are a business owner, ask yourself:
“What reason am I giving people to follow me, trust me and eventually buy from me?”
Because your product may not be the problem.
Your customers may simply not understand why they should choose you.
What do you sell? Let me know in the comments. 👇🏽
