07/08/2026
Before launching your next campaign, decide your evaluation window before you start.
Do not wait until a slow month makes the decision for you.
For many businesses, a 90-day window gives enough time to collect data, make adjustments, and measure the impact of those changes.
Month one helps you understand what is happening.
Month two gives you room to refine the approach.
Month three shows whether the improvements are creating a stronger system.
The case study from this series worked the same way.
The results only became clear when we looked at the full journey, not one month in isolation.
If your ads aren't working together, your marketing isn't either. Let's fix that. 🚀