20/04/2025
𝐖𝐡𝐲 𝐢𝐬𝐧’𝐭 𝐦𝐲 𝐬𝐡𝐨𝐩 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐮𝐩? 𝐈 𝐮𝐬𝐞𝐝 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬…
Here’s the harsh truth:
Etsy SEO ≠ Keyword stuffing.
If you’re loading the same keyword into your title, tags, AND description thinking it’ll boost you—you're wasting prime real estate.
Let’s talk keyword hierarchy:
Title — Etsy leans on this heavily. Use your most relevant long-tail keyword here.
Tags — Think variety, not repetition. Use related search phrases, not just variations of the same word.
Attributes — These silently support your tags (color, size, occasion). Don’t skip them.
Description — SEO-light, but matters for conversion. The first 160 characters = preview on Google.
The mistake most sellers make?
They repeat the same phrase over and over:
> “boho wall print, boho art print, boho digital download…”
But Etsy already knows it’s about boho. What it doesn’t know is if you’re relevant for “boho office wall art,” “neutral printable decor,” or “gift for minimalists.”
Diversify. Think like your buyer. And stop feeding the same word to every field.
Want to test your shop’s SEO structure?
Try this:
1. Search your top 2 long-tail phrases in Erank or EverBee
2. Write down the variations they show
3. Place one in your title, the rest in tags/attributes
4. Rinse + repeat with new listings
Now I’m curious — how do YOU decide what goes in your title vs your tags?
Do you plan it, or kind of go with what sounds good? Let’s trade tips.