Ekeson Tech Consult

Ekeson Tech Consult Founder, Ekeson Tech Consult. Website Developer | Facebook, Instagram & TikTok Ads Manager, a coach.

Helping businesses attract more customers, generate quality leads, and increase online sales.

27/08/2026

Learn what is lead campaign in running social media advertising.

🔥🔥…Boom !!! 5000 leads at 100 CPL…I feel so happy as the team just hit a 5K milestone for leads for a client who sells p...
27/08/2026

🔥🔥…Boom !!! 5000 leads at 100 CPL…

I feel so happy as the team just hit a 5K milestone for leads for a client who sells products on IG…

This is the result from the crazy work puts in to get results for clients.

Stop gambling and dashing free money to Mark Zuckerberg. 😂

Let a solid ads manager handle the headache while you focus on your business.

Send a DM.

There's a marketing lesson from this email Read carefully
27/08/2026

There's a marketing lesson from this email

Read carefully

If you run Facebook or Instagram ad, read thisLike it or not, your campaign will always reach plateau at sometime.No ads...
26/08/2026

If you run Facebook or Instagram ad, read this

Like it or not, your campaign will always reach plateau at sometime.

No ads work forever.

What does it mean for ad to hit plateau?

I will tell you

it means the ad has stopped working as it was working before

This happens after you've gotten a lot of conversions depends on how good the advert is.

In simple term, the ad isn't giving you results again

The main thing that can cause your ad to hit plateau is called ad fatigue

This happens when your audience has seen the ad multiple times, and they are no longer interested in engaging with it.

One surest way I know to fix ad fatigue in any platform is to try new varieties of things.

Try

✅New video

New images

✅New ad copies

✅New headline

✅New landing page

✅New offer

The purpose of doing this is so that your ad can become fresh in your audience's eyes again

QUESTION: What do I do when my Facebook ad has been under review for too long?ANSWER: One thing I usually try is duplica...
26/08/2026

QUESTION: What do I do when my Facebook ad has been under review for too long?

ANSWER: One thing I usually try is duplicating the ad and publishing the duplicated version.

Sometimes the original ad gets stuck during the review process because of a technical issue.

When that happens, duplicating it can give the new version a fresh review process.

I have used this approach many times when an ad stays in review longer than expected.

The duplicated ad may get approved within a few hours, or Facebook may reject it if there is an actual policy issue with the ad.

So don't immediately assume your ad has a problem just because it has been under review for a long time.

Sometimes, it is simply a technical issue.

Try duplicating it and see what happens.

If you're a fabric business owner struggling to figure out what kind of content to post on social media, here are 3 amaz...
26/08/2026

If you're a fabric business owner struggling to figure out what kind of content to post on social media, here are 3 amazing types of content that will engage your audience and drive sales.

✅Reviews and feedback from your satisfied customers work incredibly well because people trust what other customers say more than what you say about yourself.

This could be a screenshot of a WhatsApp message from a happy customer or a video testimonial showing them wearing the fabric you sold them.

✅Content showing different colors and styles available at the moment helps your audience see the variety you offer without having to visit your shop physically.

Take clear photos or videos of your fabrics in different lighting so people can see exactly what they're getting before they buy.

✅Content educating your audience on how to maintain fabrics so they last longer positions you as an expert who cares about their investment.

Teach them how to wash certain fabrics, how to store them properly, how to iron them without damaging the material.

This kind of content builds trust and makes people want to buy from you because you're not just selling, you're helping them get value from their purchase.

Content telling stories about how important good appearance is connects with people on an emotional level.

Share stories about how the right fabric changed someone's confidence at an event, or how showing up well dressed opened doors for them.

People buy fabrics not just for the material itself but for how it makes them feel and the impression it creates.

And there are many other types of content you can create depending on your specific audience and what they respond to.

Like I always say, whatever you sell, you can always find a way to create valuable content around it.

The key is understanding your audience's needs, desires, and pain points, then creating content that speaks directly to those things.

I hope this helps you get started with consistent content creation for your fabric business.

26/08/2026

I am going to ask a strategic business question and I will appreciate a very detailed reply if you can

I know I can ask chatgpt this but I want others to learn

Moreover, I want a human opinion

Question

If I have a target to make 1000 sales within a period of time. Say in 30 days

And I have 3 options to choose

✅Sell one unit to 1,000 customers

✅Sell 2 units(bulk buying) to 500 customers

✅Sell 3 units (bulk) to 334 customers

Note: The profit decreases slightly( by 4% with option 2 and 6% with option 3) with higher bulk purchase

This is strictly physical products

As a strategic business owner who wants to grow faster

Which would you choose and why?

25/08/2026

There’s money in the mass market
High ticket is good but if you get your distribution right, you’ll pack money selling low ticket products.

20/08/2026

P.S. The smartest investment you can make in your business today is learning how to get customers on demand.

Yes you can, and for a ₦2,000 product it actually makes sense to sell directly from the ad.Here's why. When your price p...
19/08/2026

Yes you can, and for a ₦2,000 product it actually makes sense to sell directly from the ad.

Here's why. When your price point is that low, you don't need to warm people up or have a long conversation. The barrier to buying is already small.

People see the ad, they're interested, they want to pay immediately while the excitement is there. If you make them do extra steps, you lose them.

What you want to do is run a Conversions campaign and send people directly to a simple payment page.

Just a short page with what they're getting, the price, and a payment link. Paystack or Flutterwave or selar works perfectly for this.

They pay, they get access automatically. No back and forth, no manual delivery.

The only thing you need to be careful about at ₦2,000 is your ad cost.

If it costs you ₦3,000 to get one sale, you're losing money. So your ad creative needs to do most of the selling.

The ad itself has to be compelling enough that by the time someone clicks, they're already 80% ready to buy.

That's where most people miss it, they run a weak ad and wonder why nobody is converting.

Done right, a low-ticket product like this can actually be very profitable because volume is easy.

You just need your numbers to work in your favour.

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Lekki
Lagos

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