20/06/2026
I recently listened to Acquired’s breakdown of Coca-Cola with Ben Gilbert and David Rosenthal.
What fascinated me wasn’t the drink.
It was how a $1 contract accidentally created one of the most powerful distribution networks in history.
And how the same contract nearly destroyed the company decades later.
This is one of the most valuable business lessons I’ve heard all year.
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Follow for Part 3 of The Coca-Cola Story.