09/09/2026
NEW FRONTLINE OF GOVERNANCE IS THE MIND, IORNUMBE TELLS MDA HEADS
By TDDF News
Former Director General of Radio Benue, Dr. Charles Iornumbe, has told Heads of Federal Ministries, Departments and Agencies that the new frontline of governance is “the mind,” urging them to master strategic communication, persuasion and influence to drive administrative efficiency.
Dr. Iornumbe gave the charge at the Leadership Course in Emotional Intelligence and Critical Thinking organized by the Nigerian Defence Academy, NDA Kaduna and held at the Nigerian Army Resource Centre, Asokoro, Abuja.
Delivering a paper titled “Commanding Belief in Governance: Strategic Communication, Persuasion and Influence for Administrative Efficiency in the Public Service” he said budgets, memos and orders alone can no longer deliver results in 2026.
“Words are bullets. Once fired, they cannot be recalled,” he said, noting that “belief is the fuel of administrative efficiency.” According to him, when civil servants believe in policy they implement without sabotage and when citizens believe in the state they pay tax, share intelligence and reject extremism. “Orders make people move. Belief makes people move in the same direction, even when no one is watching,” he stated.
The former DG stressed that strategic communication is not Public Relations or propaganda, saying that “in the age of WhatsApp and other social media platforms, credibility is the only currency.” He listed the cost of poor communication as policy failure, low morale, poor inter-agency collaboration and loss of legitimacy in counterinsurgency and service delivery.
To address this, Dr. Iornumbe recommended the appointment of “Validators” in every unit and MDA to counter misinformation and said no policy, project or operation should launch without a 1-page communication plan. He also urged leaders to develop a “Master Narrative” for every assignment.
He added that: “administrative efficiency is not about more memos. It is about more belief. The pen, the microphone and the town hall are as powerful as the budget and the rifle.”
In a remark, the Director, Centre for Leadership Documentation and Complex Military Operations, NDA Kaduna, Dr. Bem Audu, said the lecture was timely for civil leadership.
Speaking to newsmen, the Centre Director said "Dr. Iornumbe’s paper could not have come at a better time. In complex public administration, we have learnt that kinetic action alone does not win the war. The battle for hearts and minds is now the decisive terrain. When people believe in the mission, compliance turns into commitment," he said.
Dr. Audu noted that poor communication has continued to undermine governance. "At the Centre, we see daily how poor communication fractures inter-agency collaboration and erodes public trust. What Dr. Iornumbe has called 'commanding belief' is exactly what we teach our officers - that clarity, credibility and consistency must precede every operation. The recommendation for a 1-page communication plan for every policy is both practical and strategic."
He added that the Centre will domesticate the lessons from the lecture. "We will be integrating key elements of this lecture into our curriculum for senior MDA leadership. If we must build a resilient nation in 2026, then we must invest as much in the mind as we do in equipment. I commend Dr. Iornumbe for giving us this framework."
Also speaking, the Deputy Director of the Centre, Dr. Maryam Hamza, described the course as a strategic intervention for public sector reform. She said the Centre was committed to documenting best practices in leadership and complex operations to bridge the gap between policy and implementation. "What we have heard today reinforces our mandate. If we must win the war against misinformation and build trust, then strategic communication must be treated as a core competency for every public servant," she stated.
Participants in the course described the lecture as timely and practical.
One of the participants, Mrs. Obioha Celestina, said the session reshaped her understanding of public service delivery.
"This session was an eye-opener for me. As public servants, we spend so much time drafting memos and budgets, but we forget that if the people don’t believe the message, nothing will move. Dr. Iornumbe’s point that 'words are bullets' really struck me. We must be more intentional."
She spoke of plans to implement the recommendations in her Ministry. "I am going back to my Ministry to propose that every department appoints a 'Validator' as he suggested. In the age of WhatsApp and fake news, we can no longer afford to be reactive. We must own the narrative first."
Also speaking, another participant, Mr. Richard Okon Bassey, said the lecture addressed a critical gap in the public service.
"What I took away is that administrative efficiency is a communication problem first. Dr. Iornumbe is right. Orders make people move, but belief makes them move in the same direction even when no one is watching. That is the kind of civil service we need."
He further noted: "The idea of a 'Master Narrative' for every government assignment is brilliant. If we can align all MDAs around one clear story, we will reduce duplication, improve morale and deliver better service to Nigerians. This course by NDA is exactly the kind of training senior officers need now."
The 3-day course had in attendance Directors and Deputy Directors from various Federal MDAs.