04/06/2026
Unpopular opinion:
If your main marketing strategy is “We’re cheaper than everyone else,” you’re building a business on borrowed time.
Price cuts attract attention.
Product strategy creates growth.
Instead of lowering prices, consider:
• Entry-level offers for first-time buyers
• Premium products for high-value customers
• Bundles that increase perceived value
• Complementary products that increase customer lifetime value
Stop asking, “How can we charge less?”
Start asking, “How can we create more value?”